| 《精品购物指南》周一刊·2010年广告刊例 | ||
| 一、普通版面 Conventional Position | ||
| 版位名称 POSITION |
规格: 宽×高（cm） SIZE:W*H(cm) | 价格(元) RATE（RMB） |
| 全页 Full Page |
26×37.5 | 166,000 |
| 跨页 Double Page Spread(DPS) |
52×37.5 | 292,000 |
| 1/2版 1/2 page Horizontal/ Vertical |
23×17 11.5×34 | 119,000 |
| 品牌故事全页 Full Page Brand Story |
26×37.5 | 166,000 |
|
1/3版 |
23×11.3 7.6×34 | 86,000 |
| 1/4版 1/4 page Horizontal/ Vertical |
23×8.5 11.5×17 | 65,000 |
| 1/4版中置 1/4 page centered at bottom |
11.5×17 | 85,000 |
| 1/2跨页 1/2 Horizontal DPS |
48×17 | 216,000 |
| 二、特殊版面 Special Position | ||
| 《Mr. Focus》 | ||
| 版位名称 POSITION | 规格: 宽×高（cm） SIZE:W*H(cm) | 价格(元) RATE（RMB） |
| 封面拉页 Front Cover Gatefold |
51×37.5 | 385,000 |
| 封面通栏 Front Cover Banner |
24.5×6 | 136,000 |
| 封二跨页 IFC Spread |
52×37.5（有封面拉页时51.5×37.5） | 375,000 |
| (51.5×37.5 with Front Cover Gatefold) | ||
| 封二全页 IFC Full Page |
26×37.5（有封面拉页时25.5×37.5） | 208,000 |
| (25.5×37.5 with Front Cover Gatefold) | ||
| 封二旁页全页 Single Page facing IFC |
26×37.5 | 208,000 |
| 第3页全页 Page 3 Full Page |
26×37.5 | 198,000 |
| 第5页全页 Page 5 Full Page |
26×37.5 | 188,000 |
| 第7页全页 Page 7 Full Page |
26×37.5 | 178,000 |
| 中心跨页 Central Spread DPS |
52×37.5 | 353,000 |
| 封三全页 IBC Full Page |
26×37.5（有封底拉页时25.5×37.5） | 198,000 |
| (25.5×37.5 with OBC Gatefold) | ||
| 封底全页 OBC Full Page |
26×37.5（有封底拉页时25.5×37.5） | 219,000 |
| (25.5×37.5 with OBC Gatefold) | ||
| 封底拉页 OBC Gatefold | 51×37.5 | 368,000 |
| 《Mr. Life》 | ||
| 版位名称 POSITION | 规格: 宽×高（cm） SIZE:W*H(cm) | 价格(元) RATE（RMB） |
| 封面拉页 Front Cover Gatefold |
51×37.5 | 348,000 |
| 封面通栏 Front Cover Banner |
24.5×6 | 126,000 |
| 封二跨页 IFC Spread |
52×37.5（有封面拉页时51.5×37.5） | 338,000 |
| (51.5×37.5 with Front Cover Gatefold) | ||
| 封二全页 IFC Full Page |
26×37.5（有封面拉页时25.5×37.5） | 188,000 |
| (25.5×37.5 with Front Cover Gatefold) | ||
| 封二旁页全页 Single Page facing IFC |
26×37.5 | 188,000 |
| 中心跨页 Central Spread DPS |
52×37.5 | 318,000 |
| 封三全页 IBC Full Page |
26×37.5（有封底拉页时25.5×37.5） | 178,000 |
| (25.5×37.5 with OBC Gatefold) | ||
| 封底全页 OBC Full Page |
26×37.5（有封底拉页时25.5×37.5） | 198,000 |
| (25.5×37.5 with OBC Gatefold) | ||
| 说明：“第3页全页”、“第5页全页”和“第7页全页”以版面标注的页码为准。 | ||
|
Notice: The items “Page 3 Full Page”,“Page 5 Full Page” and “Page 7 Full Page” |
||
| 三、《LIFE STYLE》版面 LIFE STYLE Section | ||
| 《LIFE STYLE》 | ||
| 版位名称 POSITION | 规格: 宽×高（cm） SIZE:W*H(cm) | 价格(元) RATE（RMB） |
| 封面拉页/折页 Front Cover Gatefold |
51×37.5 | 385,000 |
| 封二跨页 IFC Spread |
52×37.5 （有封面拉页时51.5×37.5） | 375,000 |
| (51.5×37.5 with Front Cover Gatefold) | ||
| 封底拉页/折页 OBC Gatefold |
51×37.5 | 368,000 |
| 中心跨页 DPS at Central Spread |
52×37.5 | 353,000 |
|
内页跨页（前1/2叠） |
52×37.5 | 345,000 |
| 内页跨页（后1/2叠） DPS after Central Spread |
52×37.5 | 292,000 |
| 封底全页 OBC Full Page |
26×37.5 | 219,000 |
| （有封底拉页时25.5×37.5） (25.5×37.5 with OBC Gatefold) |
||
| 封二全页 IFC Full Page |
26×37.5 | 208,000 |
| （有封面拉页时25.5×37.5） (25.5×37.5 with Front Cover Gatefold) |
||
| 封三全页 IBC Full Page |
26×37.5 | 198,000 |
| （有封底拉页时25.5×37.5） (25.5×37.5 with OBC Gatefold) |
||
| 目录前页全页 | 26×37.5 | 198,000 |
| Single Page before Table of Content |
||
| 专题封面对手页 | 26×37.5 | 208,000 |
| Single Page facing Feature |
||
| 内页全页（前1/2叠） | 26×37.5 | 188,000 |
| Full Page before Central Spread |
||
| 内页全页（后1/2叠） | 26×37.5 | 166,000 |
| Full Page after Central Spread |
||
| 品牌故事全页（前1/2叠) | 23×34 | 166,000 |
| Full Page Brand Story before Central Spread |
||
| 品牌故事全页（后1/2叠） | 23×34 | 146,000 |
| Full Page Brand Story after Central Spread |
||
| 内页1/2全页（前1/2叠） | 23×17 11.5×34 | 126,000 |
| 1/2 page before Central Spread |
||
| 内页1/2全页（后1/2叠） | 23×17 11.5×34 | 105,000 |
| 1/2 page after Central Spread |
||
| 内页1/3全页（前1/2叠） | 7.6×34 | 86,000 |
| 1/3 page before Central Spread |
||
| 内页1/3全页（后1/2叠） | 7.6×34 | 76,000 |
| 1/2 page after Central Spread |
||
| 《精品购物指南》周四刊·2010年广告刊例 | ||
| 豪华外封 Outside Covering Pages | ||
| 版位名称 POSITION |
规格: 宽×高（cm） SIZE:W*H(cm) | 价格(元) RATE（RMB） |
| 封面拉页 Front Cover Gatefold |
51×37.5 | 518,000 |
| 封二封二旁跨页整版 IFC Spread |
52×37.5 | 396,000 |
| 封二整版 IFC Full Page |
26×37.5 | 252,000 |
| 封二旁页整版 Single Page facing IFC |
26×37.5 | 252,000 |
| 封三整版 IBC Full Page |
26×37.5 | 232,000 |
| 封底整版 OBC Full Page |
26×37.5 | 262,000 |
| 封二半版 1/2 horizontal IFC |
23×17 | 175,000 |
| 封二旁页半版 1/2 horizontal facing IFC |
23×17 | 175,000 |
| 封三半版 1/2 horizontal IBC |
23×17 | 155,000 |
| 封面通栏 Front Cover Banner |
24.5×6 | 136,000 |
| 中心跨页整版 DPS at Central Spread |
52×37.5 | 376,000 |
| 前1/2叠跨页整版 DPS before Central Spread |
52×37.5 | 366,000 |
| 后1/2叠跨页整版 DPS after Central Spread |
52×37.5 | 326,000 |
| 中心跨页半版 1/2 DPS at Central Spread |
48×17 | 266,000 |
|
前1/2叠跨页半版 |
48×17 | 256,000 |
| 后1/2叠跨页半版 1/2 DPS after Central Spread |
48×17 | 206,000 |
| 前1/2叠整版 Full Page before Central Spread |
26×37.5 | 236,000 |
| 后1/2叠整版 Full Page after Central Spread |
26×37.5 | 186,000 |
| 前1/2叠品牌故事整版 Full PageBrand Story before Central Spread |
23×34 | 186,000 |
| 后1/2叠品牌故事整版 Full Page Brand Story after Central Spread |
23×34 | 156,000 |
| 前1/2叠半版 1/2 horizontal/vertical before Central Spread |
23×17 11.5×34 | 166,000 |
| 后1/2叠半版 1/2 horizontal/vertical after Central Spread |
23×17 11.5×34 | 126,000 |
| 后1/2叠孤岛广告 Island Advertising after Central Spread |
11.5×17 | 96,000 |
| 后1/2叠中位1/3版 1/3 horizontal centered after Central Spread |
7.6×34 | 98,000 |
| 后1/2叠1/3版 1/3 page after Central Spread |
23×11.3 7.6×34 | 86,000 |
| 后1/2叠1/4版 1/4 page after Central Spread |
23×8.5 11.5×17 | 66,000 |
| 后1/2叠通栏 Inside Banner after Central Spread |
23×6 | 46,000 |
| 每叠内页Inner Pages for Single Books | ||
| 版位名称 POSITION | 规格: 宽×高（cm） SIZE:W*H(cm) | 价格(元) RATE（RMB） |
|
封面拉页 |
51×37.5 | 385,000 |
| 封二封二旁跨页整版 IFC Spread |
52×37.5 | 375,000 |
| 封底整版 OBC Full Page |
26×37.5 | 219,000 |
| 封二整版 IFC Full Page |
26×37.5 | 208,000 |
| 封二旁页整版 Single page facing IFC |
26×37.5 | 208,000 |
| 封三整版IBC Full Page | 26×37.5 | 198,000 |
|
封面1/3版 |
8×30 | 128,000 |
| 封面通栏 Front Cover Banner |
24.5×6 | 108,000 |
| 中心跨页整版 DPS at CentralSpread |
52×37.5 | 353,000 |
| 前1/2叠跨页整版 DPS before Central Spread |
52×37.5 | 345,000 |
| 后1/2叠跨页整版 DPS after Central Spread |
52×37.5 | 292,000 |
| 中心跨页半版 1/2 DPS at Central Spread |
48×17 | 226,000 |
| 前1/2叠跨页半版 1/2 DPS before Central Spread |
48×17 | 216,000 |
| 后1/2叠跨页半版 1/2 DPS after Central Spread |
48×17 | 196,000 |
| 目录前页整版 Single Pagebefore Table of Content |
26×37.5 | 198,000 |
| 前1/2叠整版 Full pagebefore Central Spread |
26×37.5 | 188,000 |
| 后1/2叠整版 Full pageafter Central Spread |
26×37.5 | 166,000 |
| 前1/2叠品牌故事整版 FullPage Brand Story beforeCentral Spread |
23×34 | 166,000 |
| 后1/2叠品牌故事整版 FullPage Brand Story after Central Spread |
23×34 | 136,000 |
| 前1/2叠半版 1/2 page before Central Spread |
23×17 11.5×34 | 119,000 |
| 后1/2叠半版 1/2 page after Central Spread |
23×17 11.5×34 | 105,000 |
| 前1/2叠孤岛广告 Island Advertising before CentralSpread |
11.5×17 | 96,000 |
| 后1/2叠孤岛广告 Island Advertising afterCentralSpread |
11.5×17 | 86,000 |
| 前1/2叠中位1/3版 1/3horizontal centered beforeCentral Spread |
7.6×34 | 98,000 |
| 后1/2叠中位1/3版 1/3 horizontal centered after Central Spread |
7.6×34 | 86,000 |
| 前1/2叠1/3版 1/3 page before Central Spread |
23×11.3 7.6×34 | 85,000 |
| 后1/2叠1/3版 1/3 page after Central Spread |
23×11.3 7.6×34 | 75,000 |
| 前1/2叠1/4版 1/4 page before Central Spread |
23×8.5 11.5×17 | 65,000 |
| 后1/2叠1/4版 1/4 page after Central Spread |
23×8.5 11.5×17 | 55,000 |
| 前1/2叠通栏 Inside Banner before Central Spread |
23×6 | 45,000 |
| 后1/2叠通栏 Inside Banner after Central Spread |
23×6 | 42,000 |
| 《Life Style》 The Life Style Section | ||
| 版位名称 POSITION | 规格: 宽×高（cm） SIZE:W*H(cm) | 价格(元) RATE（RMB） |
| 封面拉页/折页 Front Cover Gatefold |
51×37.5 | 385,000 |
| 封二封二旁跨页整版 IFC Spread |
52×37.5（有封面拉页时51.5×37.5） (51.5×37.5 with Front Cover Gatefold) |
375,000 |
| 封底拉页/折页 OBC Gatefold |
51×37.5 | 368,000 |
| 中心页跨版 DPS at Central Spread |
52×37.5 | 353,000 |
| 内页跨版（前1/2叠） DPS before Central Spread |
52×37.5 | 345,000 |
| 内页跨版（后1/2叠 ） DPS after Central Spread |
52×37.5 | 292,000 |
| 封底整版 OBC Full Page |
26×37.5（有封底拉页时25.5×37.5） (25.5×37.5 with OBC Gatefold) |
219,000 |
| 封二整版 IFC Full Page |
26×37.5（有封面拉页时25.5×37.5） (25.5×37.5 with Front Cover Gatefold) |
208,000 |
| 封三整版 IBC Full Page |
26×37.5（有封底拉页时25.5×37.5） (25.5×37.5 with OBC Gatefold) |
198,000 |
| 目录前页整版 Single Page before Table of Content |
26×37.5 | 198,000 |
| 专题封面对手版 Single Page facing Feature |
26×37.5 | 208,000 |
| 内页整版（前1/2叠） Full Page before Central Spread |
26×37.5 | 188,000 |
| 内页整版（后1/2叠） Full Page afterCentral Spread |
26×37.5 | 166,000 |
| 品牌故事整版（前1/2叠） | 23×34 | 166,000 |
| Full Page Brand Story before Central Spread |
||
| 品牌故事整版（后1/2叠） | 23×34 | 146,000 |
| Full Page Brand Story after Central Spread |
||
| 内页1/2版（前1/2叠） 1/2 page before Central Spread |
23×17 11.5×34 | 126,000 |
| 内页1/2版（后1/2叠） 1/2 page after Central Spread |
23×17 11.5×34 | 105,000 |
| 内页1/3版（前1/2叠） 1/3 page before Central Spread |
7.6×34 | 86,000 |
| 内页1/3版（后1/2叠） 1/2 page after Central Spread |
7.6×34 | 76,000 |
刊户须知:
1. 在本报刊登广告须按《广告法》规定办理。交验真实、合法的证明文件。所有广告须经广告部审核。
2. 本报执行款到发稿的广告费预付制度,刊登广告须预付全部广告费。
3. 指定版位加收刊例价格的10%,撤版费为刊例价格的30%。
4. 本报支持客户自由发挥创意刊发异型广告,但须经过广告部认可,并统一按以下标准收费: 豪华铜版纸418元/平方厘米;涂布新闻纸358元/平方厘米。
5. 任意纸张、页面组合以及特殊印刷工艺的广告形式均欢迎在本报刊发,并提供相关方面的策划建议,具体广告形式和价格面议。
6. 本报支持夹带广告的刊发,价格为1元/份/16开,8万份起做,开本形式和广告内容需广告部认可,广告的制作和印刷费用由广告客户自行承担。
7. 整版成品尺寸为26χ37.5cm,出血尺寸为出血边各加3mm。
8. 封面通栏广告每期最多安排两个。
9. “孤岛广告”的广告规格可以按客户要求增大或减小,价格按照基本规格的同比增减。
10. “品牌故事”不能明确刊登客户地址、电话、联系方式等促销信息,在lifestyle中刊发需2P起。如需本报进行编辑和后期制作,需交付8000元/版的制作费。
11. 广告软片要求:铜版纸输出线数175,涂布、新闻纸输出线数150。
12. 交盘要求:电子文件格式可以使用:TIFF、EPS,TIFF文件要求分辨率为300DPI,且色彩模式为CMYK,如对色彩有要求,请提供数码打样或传统打样色稿。
13. 预定lifestyle广告需与本报事先确认。
14. 此刊例适用于刊登工商类广告的客户,如遇特刊、别册等情况,广告价格以报社发布的价格通告为准。本刊例的解释权归精品购物指南报社。
历史价格表查询：
《精品购物指南》2016年广告价格