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《心理月刊》2012年广告价格
(update:2012/5/10 15:57:28)
Position  1~5   6~11   12~17   18~23   24+ 
FRONT COVER GATEFOLD 封面拉页    1,080,000.00    1,080,000.00    1,080,000.00    
FIRST  BEAUTY/ FASHION DOUBLE PAGE SPREAD 美容 / 时装第一跨页       650,000.00       650,000.00       650,000.00    
SECOND  BEAUTY/ FASHION DOUBLE PAGE SPREAD 美容 / 时装第二跨页       625,000.00       625,000.00       625,000.00    
THIRD  BEAUTY/ FASHION DOUBLE PAGE SPREAD 美容 / 时装第三跨页       600,000.00       600,000.00       600,000.00    
FOURTH  BEAUTY/ FASHION DOUBLE PAGE SPREAD 美容 / 时装第四跨页       585,000.00       585,000.00       585,000.00    
FIVETH  BEAUTY/ FASHION DOUBLE PAGE SPREAD 美容 / 时装第五跨页       570,000.00       570,000.00       570,000.00    
DOUBLE PAGE SPREAD BEFORE TOC 目录前跨页       555,000.00       555,000.00       555,000.00    
FIRST FULL PAGE/ FP FACING MASTHEAD 第一版权旁页       300,000.00       300,000.00       300,000.00    
SECOND FULL PAGE/ FP FACING MASTHEAD 第二版权旁页       280,000.00       280,000.00       280,000.00    
DOUBLE PAGE SPREAD BEFORE EDITOR'S LETTER 卷首语前跨页       500,000.00       475,000.00       450,000.00       425,000.00       400,000.00
FULL PAGE FACING EDITOR'S LETTER  卷首语       260,000.00       247,000.00       234,000.00       221,000.00       208,000.00
DOUBLE PAGE SPREAD WITHIN 1ST THIRD OF THE MAGAZINE \ 杂志前1/3部份跨版       436,000.00       414,200.00       392,400.00       370,600.00       348,800.00
FULL PAGE WITHIN 1ST THIRD OF THE MAGAZINE \ 杂志前1/3部份整版       218,000.00       207,100.00       196,200.00       185,300.00       174,400.00
DOUBLE PAGE SPREAD WITHIN 1ST HALF OF THE MAGAZINE \ 杂志前1/2部份跨版       400,000.00       380,000.00       360,000.00       340,000.00       320,000.00
FULL PAGE WITHIN 1ST HALF OF THE MAGAZINE \ 杂志前1/2部份整版       200,000.00       190,000.00       180,000.00       170,000.00       160,000.00
DOUBLE PAGE SPREAD  FOR OURLIFE/ BEAUTY/ BETTER LIFE 悦生活\ 美丽\ 生活方式栏目内跨版       364,000.00       345,800.00       327,600.00       309,400.00       291,200.00
FULL PAGE FOR OURLIFE/ BEAUTY/ BETTER LIFE 悦生活\ 美丽\ 生活方式栏目内整版       182,000.00       172,900.00       163,800.00       154,700.00       145,600.00
INSIDE  BACK COVER 封三       270,000.00       270,000.00       270,000.00    
INSIDE BACK COVER SPREAD 封三跨页       540,000.00       540,000.00       540,000.00    
OUTSIDE BACK COVER 封底       540,000.00       540,000.00       540,000.00    
OUTSIDE BACK COVER GATEFOLD 封底折页       900,000.00       900,000.00       900,000.00    
SHOULD PSYCHOLOGIES ACCEPT PAYMENT IN US$, IT WILL BE SETTLED AT THE EXCHANGE RATE ISSUED BY PBOC ON THE DAY OF PAYMENT.
如《心理月刊》接受美金付款方式,就以付款当日中国人民银行所公布的人民币对美金的外汇比价折算。
GROUP PACKAGE DISCOUNT 组合广告折扣
(ELLE, MARIE CLAIRE, WOMAN'S DAY, FAMINA, ELLE DECORATION, ELLE MEN, CAR AND DRIVER)MINIMUM 3
INSERTIONS PER TITILE REQUIRED FOR ONE CALENDAR YEAR 一年内每本杂志至少投放三期广告

TWO-MAGAZINE BUY   投放两本杂志                5%
THREE-MAGAZINE BUY 投放三本杂志                6%
FOUR-MAGAZINE BUY  投放四本杂志                7%
FIVE-MAGAZINE AND UP 投放五本杂志以上           9%

INSERTION ORDER DEADLINE 版位预定截止日期
8 WEEKS PRIOR TO ON SALE DATE出版日期前八周

MATERIAL DEADLING 软片交稿截止日期
6 WEEKS PRIOR TO ON SALE DATE出版日期前六周
PUBLICATION DATE 出版日期
PSYCHOLOGIES IS ON SALE MONTHLY, ON THE 20TH OF THE MONTH PRECEDING COVER DATE《心理月刊》于封面日期前一个月的20日上市
POLICY FOR SPECIAL FORMAT 杂志中特殊形式的规定
THE SPECIAL FORMAT PAPER SHOULD NOT THICKER THAN PSYCHOLOGIES COVER PAPER 210g, IF EXCEED 210g, 30% EXTRA MEDIA COST WILL BE CHARGED特殊纸的厚度不得超过《心理月刊》封面的厚度,即厚度不得超过210克纸
PRODUCTION COST FOR ADVERTORIAL MADE BY PSYCHOLOGIES MAGAZINE 软文制作费
A.RMB4000/P, ONLY FOR EDITING OR PRODUCT SHOOTING B.RMB5500/P,INC. ONE MODEL AND ONE STYLIST COSTSA.RMB4000/页,只编辑排版
B.RMB5500/页,包括一名模特和一名化妆师的费用

历史价格表查询:

《心理月刊》2012年广告价格 
《心理月刊》2009年广告价格 

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