2012 VOGUE China Advertising Rate Card |
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Position版位 | X 1 | X 6 | X 12 | X 18 | X 24+ |
Frequency Discount Rate | 5% | 10% | 15% | 20% | |
Cover Gatefold // 封面折页 | 1,764,103 | ||||
1st Fashion double page spread before Table of Content // 目录前第一服饰特跨页 | 740,689 | ||||
1st Beauty double page spread before Table of Content // 目录前第一化妆品特跨页 | 735,214 | ||||
1st Watch double page spread before Table of Content // 目录前第一手表特跨页 | 740,689 | ||||
2nd Fashion double page spread before Table of Content // 目录前第二服饰特跨页 | 690,551 | ||||
2nd Beauty double page spread before Table of Content // 目录前第二化妆品特跨页 | 690,551 | ||||
3rd Fashion double page spread before Table of Content // 目录前第三服饰特跨页 | 690,551 | ||||
3rd Beauty double page spread before Table of Content // 目录前第三化妆品特跨页 | 690,551 | ||||
4th Fashion double page spread before Table of Content // 目录前第四服饰特跨页 | 658,062 | ||||
4th Beauty double page spread before Table of Content // 目录前第四化妆品特跨页 | 648,481 | ||||
5th Fashion double page spread before Table of Content // 目录前第五服饰特跨页 | 630,467 | ||||
5th Beauty double page spread before Table of Content // 目录前第五化妆品特跨页 | 630,467 | ||||
Double page spread before Table of Content // 目录前特跨页 | 630,467 | ||||
1st single page facing Table of Content // 第一目录旁全页 | 347,528 | ||||
Single page facing Table of Content // 目录旁全页 | 327,036 | ||||
Double page spread between/after Table of Content // 目录间/后特跨页 | 570,389 | ||||
Single page facing From the Editor // 编者的话旁全页 | 310,258 | 294,746 | 279,232 | 263,720 | 248,207 |
Double page spread between From the Editor & Masthead // 编者的话及版权页之间跨页 | 556,705 | 528,870 | 501,035 | 473,198 | 445,363 |
Single page facing Masthead // 版权页旁全页 | 303,245 | 288,083 | 272,920 | 257,758 | 242,596 |
Double page spread between facing Masthead & Facing Contributor//版权页与本期特约之间的跨页 | 545,841 | 518,549 | 491,257 | 463,965 | 436,673 |
Single page facing Contributor // 本期特约旁全页 | 299,463 | 284,490 | 269,516 | 254,543 | 239,570 |
Double page spread between Facing Contributor & Facing Vogue letter //本期特约与读编往来之间的跨页 | 530,678 | 504,144 | 477,610 | 451,077 | 424,543 |
Single page facing Vogue Letters // 读编往来旁全页 | 299,463 | 284,490 | 269,516 | 254,543 | 239,570 |
Double page spread before Vogue Dream Ticket //本季潮流前跨页 | 505,408 | 480,138 | 454,868 | 429,596 | 404,326 |
Single page facing Vogue Dream Ticket or In Vogue// 本季潮流旁全页 | 291,830 | 277,239 | 262,647 | 248,056 | 233,464 |
Double page spread after Vogue Dream Ticket but before 1/3 // 前1/3跨页 | 489,008 | 464,558 | 440,107 | 415,657 | 391,206 |
Single page after Vogue Dream Ticket but before 1/3 // 前1/3单页 | 291,518 | 276,941 | 262,366 | 247,789 | 233,214 |
Double page spread before Beauty // 美容单元前跨页 | 472,608 | 448,977 | 425,347 | 401,717 | 378,087 |
Single page before Beauty // 美容单元前单页 | 283,028 | 268,878 | 254,725 | 240,575 | 226,422 |
Single page facing Beauty Opening // 美容单元旁第一全页 | 259,924 | 246,927 | 233,932 | 220,936 | 209,130 |
Single page between Beauty & Well // 美容单元及时装大片间全页 | 246,654 | 234,320 | 221,988 | 209,655 | 197,322 |
Double page spread between Beauty & Well // 美容单元及时装大片间跨页 | 460,644 | 437,611 | 414,579 | 391,546 | 368,515 |
Sinle page facing Well Opening // 时装大片旁第一全页 | 216,604 | 205,773 | 194,944 | 184,113 | 173,283 |
Single page facing Art & Living Opening // 艺术与生活第一全页 | 179,059 | 170,106 | 161,153 | 152,200 | 143,247 |
Single page after Well // 时装大片后单页 | 158,155 | 150,247 | 142,340 | 134,432 | 126,524 |
Double page spread after Well // 时装大片后跨页 | 316,309 | 300,495 | 284,680 | 268,864 | 253,048 |
Inside Back Cover // 封三 | 312,047 | 296,444 | 280,842 | 265,239 | 249,637 |
Inside Back Cover Spread // 封三跨页 | 488,286 | 463,871 | 439,456 | 415,042 | 390,628 |
Back Cover // 封底 | 608,230 | ||||
Cover gatefold and OBC increased 15%,DPS before TOC increase 10% ,the rest position increased 8% based on 2010 rate. |
历史价格表查询:
《VOGUE服饰与美容》杂志2018年广告价格