all price quoted in RMB | |||||||
Position | 1-3 | 4-6 | 7-9 | 10-12 | 2007 | 2008 V 2007 increase | 2008 V 2007 increase |
OFC gatefold 封面外拉页(4页) * | 1,000,000 | 1,000,000 | 1,000,000 | 1,000,000 | 1,000,000 | 0% | |
IFC gatefold 封面内拉页(4页) * | 1,000,000 | 1,000,000 | 1,000,000 | 1,000,000 | 1,000,000 | 0% | |
dps OFC 封面外折页(跨页) | 580,000 | 580,000 | 580,000 | 580,000 | 580,000 | 0% | |
dps inside front cover 封二跨页 | 460,000 | 460,000 | 460,000 | 460,000 | 416,000 | 44,000 | 11% |
1st dps (cosmetic) 第一(化妆品)跨页 | 400,000 | 400,000 | 400,000 | 400,000 | 353,000 | 47,000 | 13% |
1st dps (fashion) 第一(时装)跨页 | 400,000 | 400,000 | 400,000 | 400,000 | 353,000 | 47,000 | 13% |
2nd dps (cosmetic) 第二(化妆品)跨页 | 360,000 | 360,000 | 360,000 | 360,000 | 343,000 | 17,000 | 5% |
2nd dps (fashion) 第二(时装)跨页 | 360,000 | 360,000 | 360,000 | 360,000 | 343,000 | 17,000 | 5% |
3rd dps (cosmetic) 第三(化妆品)跨页 | 340,000 | 340,000 | 340,000 | 340,000 | 332,000 | 8,000 | 2% |
3rd dps (fashion) 第三(时装)跨页 | 340,000 | 340,000 | 340,000 | 340,000 | 332,000 | 8,000 | 2% |
4th dps (cosmetic) 第四(化妆品)跨页 | 325,000 | 325,000 | 325,000 | 325,000 | 322,000 | 3,000 | 1% |
4th dps (fashion) 第四(时装)跨页 | 325,000 | 325,000 | 325,000 | 325,000 | 322,000 | 3,000 | 1% |
1st single page 第一全页 | 180,000 | 171,000 | 162,450 | 154,328 | - | - | |
2nd single page 第二全页 | 170,000 | 161,500 | 153,425 | 145,754 | - | - | |
3rd single page 第三全页 | 160,000 | 152,000 | 144,400 | 137,180 | - | - | |
fp facing masterhead 版权页旁全页 | 140,000 | 133,000 | 126,350 | 120,033 | 130,000 | 10,000 | 8% |
fp facing editor’s letter 主编来信旁页 | 140,000 | 133,000 | 126,350 | 120,033 | 130,000 | 10,000 | 8% |
fp facing shopping 购物资讯旁全页 | 140,000 | 133,000 | 126,350 | 120,033 | 130,000 | 10,000 | 8% |
fp facing masterhead 封面故事旁全页 | 140,000 | 133,000 | 126,350 | 120,033 | 130,000 | 10,000 | 8% |
dps preceding fashion section 时装版前跨页 | 260,000 | 247,000 | 234,650 | 222,918 | 240,000 | 20,000 | 8% |
fp within fashion section 时装版内全页 | 112,000 | 106,400 | 101,080 | 96,026 | 105,000 | 7,000 | 7% |
dps within fashion section 时装版内跨页 | 200,000 | 190,000 | 180,500 | 171,475 | 190,000 | 10,000 | 5% |
fp within lifestyle or beauty section 生活版或美容版内全页 | 96,000 | 91,200 | 86,640 | 82,308 | 88,000 | 8,000 | 9% |
dps within lifestyle or beauty section 生活版或美容版内跨页 | 160,000 | 152,000 | 144,400 | 137,180 | 150,000 | 10,000 | 7% |
inside backcover (facing cover of beauty section) 封三(二级封面旁) | 150,000 | 142,500 | 135,375 | 128,606 | 150,000 | 0% | |
obc 封底 | 380,000 | 380,000 | 380,000 | 380,000 | 305,000 | 75,000 | 25% |
1/2 pp 1/2页 | 65,000 | 61,750 | 58,663 | 55,729 | 65,000 | - | 0% |
1/3 pp 1/3页 | 50,000 | 47,500 | 45,125 | 42,869 | 50,000 | - | 0% |
remark: | ||||
1. 15% upgrade fee to be charged if Speical Format in prime positon required.特殊形式要求在特殊位置,需加收15%版面提升费用. | ||||
2. 只接受纸张厚度不超过250g的特殊形式制作,如有特殊要求另行商榷 | ||||
3. 如客户需要购买由杂志创作的软广告, | ||||
用于超过5本以上的杂志发布,版权费为1次刊例价的50% | ||||
用于3-5本杂志的发布,版权费为1次刊例价的30% | ||||
用于3本以下的杂志发布,版权费为1次刊例价的15% | ||||
此价格不包括第三方费用。 | ||||
GROUP PACKAGE DISCOUNT 组合广告折扣 | ||||
(ELLE CHINA, ELLE DECORATION CHINA, PSYCHOLOGIES, MARIE CLAIRE CHINA, WOMAN’S DAY, CAR AND DRIVER CHINA, BMW, MERCEDES) | ||||
MINIMUM 3 INSERTIONS PER TITILE REQUIRED FOR ONE CALENDAR YEAR 一年内每本杂志至少投放三期广告 | ||||
TWO-MAGAZINE BUY 投放两本杂志 5% | ||||
THREE-MAGAZINE BUY 投放三本杂志 6% | ||||
FOUR-MAGAZINE BUY 投放四本杂志 7% | ||||
FIVE-MAGAZINE AND UP 投放五本杂志以上 9% | ||||
DISCOUNT 折扣 | ||||
5% off for new advertisers on first calender year | ||||
2008年的新广告商可在2008年当年享受5%折扣 | ||||
INSERTION ORDER DEADLINE 版位预定截止日期 | ||||
8 WEEKS PRIOR TO ON SALE DATE | ||||
出版日期前八周 | ||||
MATERIAL DEADLING 软片交稿截止日期 | ||||
6 WEEKS PRIOR TO ON SALE DATE | ||||
出版日期前六周 | ||||
PUBLICATION DATE 出版日期 | ||||
PSYCHOLOGIES IS ON SALE MONTHLY, ON THE 25TH OF THE MONTH PRECEDING COVER DATE | ||||
《安25ans》于封面日期前一个月的25日上市 | ||||
POLICY FOR SPECIAL FORMAT 杂志中特殊形式的规定 | ||||
THE SPECIAL FORMAT PAPER SHOULD NOT THICKER THAN 25ANS COVER PAPER 210g, IF EXCEED 210g, 30% EXTRA MEDIA COST WILL BE CHARGED | ||||
特殊纸的厚度不得超过《安25ans》封面的厚度,即厚度不得超过210克纸 | ||||
PRODUCTION COST FOR ADVERTORIAL MADE BY 25ANS MAGAZINE 软文制作费 | ||||
A.RMB4000/P, ONLY FOR EDITING OR PRODUCT SHOOTING | ||||
B.RMB5500/P,INC. ONE MODEL AND ONE STYLIST COSTS | ||||
A.RMB4000/页,只编辑排版或拍摄静物 | ||||
B.RMB5500/页,包括一名模特和一名化妆师的费用 |
历史价格表查询:
《安25ans》杂志2008年广告价格表