《周末画报》中国销量最高的综合性周报
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SINCE 1980
中国销量最高的综合性周报
Top selling weekly publication in China
中国第一本杂志式周报
First magazine-like newspaper in China
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LAUNCHED IN 1980 AND NOW WITH A HISTORY OF 29 YEARS, MODERN
WEEKLY HAS MAINTAINED HIGH CIRCULATION, REACHING 1.5 MILLION
COPIES AT ITS PEAK. REVAMPED BY MODERN MEDIA GROUP IN DECEMBER,
1998, IT HAS ESTABLISHED ITSELF AS THE HIGH QUALITY PUBLICATION FOR
CHINESE ELITES OF THE NEW CENTURY.
In 2008, Modern Weekly was announced China Benchmark Brand 2008 (Lifestyle Newspaper) by Columbia
Journalism Review. In 2006, Modern Weekly was the Proud recipient of the"TOP 10 COMPETITORS OF
NATIONAL WEEKLIES ON URBAN LIFE SERVICE" and the "TOP 10 INNOVATION WEEKLIES" awarded by CPPA.
In 2006 & 2005, Modern Weekly was the proud recipient of the "IN STYLE LIFESTYLE NEWSPAPER EXPERT'S
AWARD" at "THE L'OREAL IN STYLE MEDIA AWARDS".
Mass media of a non-mainstream media
A newspaper with all the luxuries of a magazine
The most innovative and influential publication in China
The media that captivates China’s elites
The media that is the most international in the local market of weekly publications
The most comprehensive solution-provider for advertisers
读周末画报 与世界同步
《周末画报》创刊于1980年，至今已有29年历史，最高发行量高达150万份，
于1998年12月改版，成为新世纪中国精英读品。
2008年，《周末画报》获《哥伦比亚新闻评论》颁布的“中国标杆品牌(生活时尚类报纸)”称号。2006年，获得
由新闻出版署颁发的“全国城市生活服务类周报综合竞争力10强”和“十大创新周报”，2006年和2005年两
年均获得由“欧莱雅风尚媒体大奖”颁发的“风尚生活时尚报纸专家奖”。
非主流的主流媒体
杂志式的报纸
中国最具革命性变革的媒体
捕捉中国超级消费群的媒体
本土最具国际化的综合性周报
以全方位为广告客户解决方案模式运作的媒体
MODERN WEEKLYKEEPS YOU IN PACE WITH THE WORLD
读者才识 卓越超群 ELITE READERS
读者遍布全国各大城市，主要为社会成功人士，公司决策阶层，具有高品位、高收入及高消费力的精英人士。
Modern Weekly attracts readers from all major cities in China, with the majority from the upper echelons of
Chinese society; corporate decision makers and those with ?ne tastes; readers with high disposable income and
strong consumption power.
目标受众 TARGET AUDIENCE
25~45岁、个人年收入达12万元人民币以上的大都市精英
Age 25 to 45, personal annual income of RMB120000 and above.
传阅率 PASS-ALONG READERSHIP
高达1:4，保存时间长达一周以上（较一般新闻性报刊保存时间更长）
4 times for a period of seven days (a longer lifespan than daily newspapers)
总受众量 TOTAL READERSHIP
超过199万
Over 1.99 million
总发行量 TOTAL CIRCULATION
高达每周68万
680000 copies per week
THE BEST CHANNEL FOR BRANDMARKETING
品牌传播行销的最佳渠道
实施品牌战略的理想工具
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ELITE CONCEPTINTERNATIONAL VISION
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新闻版2010年主要栏目
MAJOR CONTENTS OF 2010
一周 THE WEEK
筛选、呈现影响国际动向的时代脉动，并独到解
读，让读者在速览中，对一周国际大事了然于胸。
To select the latest happenings and present the ever-
changing world with keen interpretation, so as to
keep our readers up-to-date on weekly world news.
高端访谈 TOP INTERVIEW
专访有世界影响力的时政人物，深入解读时代脉动。
Exclusive interview of the news personae who have
extensive in?uence on the world,providing insights
into our ever-changing era.
人物 PEOPLE
国际热点时政人物的深入报道。
In-depth reports on the hottest political people.
纵深 IN-DEPTH
国际焦点内幕挖掘与深入解读。
An insider’s interpretation of world issues.
军事 MILITARY
国际军事动态的追踪、军事焦点的透析。
Close look at international military events and
thorough analysis of the focusing issues.
封面故事 COVER STORY
当周最热门风尚人物或者最重大国际新闻的专题性
解读，透析背后的名利规则，以及国际潮流演变。
Full coverage of the hottest news people or heavy-
weight global issues, by explaining the hidden
rules of fame and the evolutionary development of
international trend.
科技 TECH & SCI
精选、跟踪可能改变世界的，贴近我们的科技新发
明、新发现、新趋势。
A fine selection and follow-up of new inventions,
discoveries and trends in the sci-tech ?eld.
环保 ENVIRONMENT
关注国内外环保领域的热点新闻和趋势，推介实
用、适用的环保方法，倡导科学的环保理念。Hottest
news 期热点话题作一种高瞻远瞩式的观察。
Monthly report on a special topic.Views on recent hot
topic from a strategically advantageous position.
文化 CULTURE
观察世界文学、设计、艺术、建筑等领域突破性的人
物和事件，刻录这个时代的文化推进轨迹。
An observation of international people and events in
the world of literature, design, art and architecture so
as to record the on-going cultural evolution of our era.
教育 EDUCATION
对各国教育现状进行分析报道，重点关注对我国有
启发作用的先进教育机制与经验。
Analysis and coverage of global education, with
special concern for advanced foreign educational
systems and experience that could inspire our own
country.
精英观念，国际视野。立足全球，以国际性视野和价值观透析今日世界发生
的一切；以最具特色的时尚手法演绎国际新闻资讯；以最具冲击力的图片
为读者解读这个变幻无定的时代。
Elite concept. International vision. We look to the world and analyze the world’s events
through international vision and values, interpret international information through a unique
contemporary approach, and decipher this fast changing era with pictures of the highest impact.
NEWS SECTION
新闻版
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探索 DISCOVERY
与DISCOVERY频道合作，选取其关于探求未知与已
知世界的可读性选题，将电视节目内容用平面媒体形
式进行再次演绎。
Cooperating with Discovery Channel, presenting the
unknown world in the form of paper media.
纵横 ISSUE
以国际名人逸事及一些有趣的可读性强的新闻话题
为阐发点，深入到世界某一领域某一问题的关键。
Setting out from anecdotes from global celebrities
and some interesting topics, to discuss the key
points of an area or an issue.
娱乐 ENTERTAINMENT
紧跟全球娱乐动向，以娱乐视角折射世界风潮变化。
A close look at the global entertainment world. To
detect the world’s change from an entertainment
angle.
体育 SPORT
通过对国际体育热点人物和事件的报道与分析，挖
掘新闻背后具启发性的内蕴及意义。
Behind-the-scene look at and inherence of hot sport
news and personae.
谈资 GOSSIP
国际新闻的另类解读。
Analysis of international gossip news.
镜像 IMAGE
用有趣的新闻图片故事演绎世界万象。
A presentation of the global kaleidoscope using fun
news photos.
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BUSINESS REINVENTED
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财富版2010年主要栏目
MAJOR CONTENTS OF 2010
速览 UPFRONT
评论：评论家对当周国际财经事件作一种高瞻远瞩
式的观察。
Observer: An opinion column on weekly international
monetary events in strategically advantageous
position.
大事件：最重要的国际财经大事件精选
World News: top international ?nancial news.
企业界：企业界一周内发生的大事记
Corporate News: top corporate news happen in
every week.
名利场：本周最受关注的财经人物
Who's news: The most eye-catching characters in
the week.
话题：分析具有讨论意义的财经现象
Topics: analysis of meaningful ?nancial phenomena.
创新 INNOVATION
关注国内外具有创新精神的商业模式，解读最新商
业运作理念。
Highlighting innovative business models and
operating examples outside China who are of
reference value.
商业发现 BIZ REVEAL
以最快的速度分析报道全球商业事件的发生与其背
后的原因。
Analysis of the global business events and their
underlying causes in time.
《周末画报》财富版倡导最先进的商业理念，关注国际经济、商业动态，从
人物、企业、管理策略等层面，全方位把握世界经济脉搏，执掌全球最新的
管理方式和管理思维，旨在改变读者的商业思维。
财富版划为新闻速览、人物、产业、思维等四大版块。速览版是国内外财经
大事的一周简读；人物版通过采访透露国内外顶级CEO和具有企业家精神
的商业智慧；产业版深入挖掘企业界新闻发生的前因后果；思维版块主要
介绍先进的管理理念和品牌运作模式以及名家们在经济、人文、商史等范
畴的思想荟萃。
The Business Section Concerns about the international economic environment, business
dynamics, grasps the pulse of the world economy by sharing the stories of successful
businessmen, enterprise strategy etc. In charge of the world's latest management methods
and management concepts, aims at changing the reader's business mindset.
The Business Section comprises 4 major areas: Upfront, Profile, Feature and Mindshare.
Upfront section captures major domestic and international ?nancial news happening in every
week; Pro?les section is about the interviews of prominent CEOs and entrepreneurs .
BUSINESS SECTION
财富版
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产业 BIZ CIRCLE
汽车：评述全球汽车行业动态
Automobile: Reports and analysis of the movements
in the auto industry worldwide.
科技：聚焦IT业的推陈出新
Technology: Focuses on the latest IT offerings.
金融: 国际范围内的金融活动与国际间的资本运作
规律
Financial: Focus on global ?nancial industry and
international capital movements.
竞争: 各个产业中势均力敌的公司在商海中比拼实况
Competition: Analysis of competition between
companies in varied industries.
特写：深入挖掘话题性事件，讲述事件真实的一面
Feature: in-depth probe into topical issues to
stimulate thinking among the readers.
人物 PROFILES
封面故事：热点财经人物
Cover Story :Stories about CEOs of Fortune 500
enterprises or ?nancial celebrities.
行业精英：职场精英的采访实录
Elite:Interviews with elites or professionals,
recording their words, acts and thoughts.
梦想家：国际商业精英实现梦想的历程
Dreamer:Life stories about entrepreneurs of
founders who start from scratch.
思维 MINDS
品牌：创建、培育以及提升品牌价值的技巧
Brand: Opinions about brand building and brand
values.
管理: 介绍全球最先进的管理理念和竞争模式
Management: Introducing the most updated
worldwide management concepts.
随笔: 财经界名人分别在经济、人文和商史等方面的
思想荟萃
Essay: Financial celebrities will share their views on
economy, humanity and business.
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ENRICHING YOUR LIFESTYLE
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时尚 FASHION
出于时尚，超越时尚 INSIDE FASHION
NEW (INFORMATION)
资讯为重，报道最新时尚国际资讯及热门话题：流行通
讯、摩登一周、潮流热点、辑录时尚名人名言的启发性
金句，引证潮流、明星作家专栏、各种时尚专题研究。
Focus on the latest news, people and events in the
world of fashion: Global News; Happenings; News
Maker and People of the Week; Celebrity columnist;
and adhoc topical news.
NOW (INSPIRATION)
分析时尚背后的灵感来源、世代精神、文化影响； 加
强与时尚圈中人的对话。
Consumer-oriented with lots of shopping and styling
solutions. Practicality and accessibility without
losing sight of MW’s core values: Trendsetter Q&A,
Style Doctor, Must-have and Best-of product shots
and Get the Look mix and match shoot.
NEXT (ASPIRATION)
启发至上，通过时装大片，以西方时尚精髓体现个中
独特美。
Fashion shoot that is both aspirational and inspiring.
"Asian Aesthetic" which combines the best of the
West with a distinctly Chinese sensibility.
生活版2010年主要栏目
MAJOR CONTENTS OF 2010
封面故事 COVER STORY
领导精英生活方式的国际性人物，事件。
Feature international trendsetter or elites who
in?uence the lifestyle trends.
中式风格缔造系列，在世界上扬名，正在改变风格或
美学的中国大师/创作者（歌剧，建筑，设计，时装，教
育等方面）。
Special Feature on China Style: Focus on the
Chinese creators who is shaping the China style
internationally.
跨界合作项目: 特定封面人物与艺术家一起专门为我
们拍摄及设计独家故事。
Working with artists and speci?c cover subjects to
create exclusive stories.
放眼全球视野，定义中国风格 Global Vision, Modern China; 封面 Style
Leader 领导精英生活方式的人物、事件；时尚 Inside Fashion 出于时尚，
超越时尚; 美容 Best of Beauty 由内到外，兼备之美；生活 Living Style生活
美学，态度为先以情景化、艺术化、时尚化的方式呈现具有国际风格的社
会精英生活方式。
To present the jet-setting international lifestyle of the elites in thorough, modern and
aesthetic ways.
LIFESTYLE SECTION
生活版
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美容 BEAUTY
由内到外，兼备之美 SOUL BEAUTY
BEAUTY SPECIAL
美容大片: 优雅与实用并存，引领美容新风尚
Beauty Spread: Intensely artistic with stylish
presentation
BEAUTY FLASH/EDITOR'S CHOICE
创意方式呈现一个主题的产品
Another theme product of creativity
BEAUTY TOPIC
关注于单一主题或单一情境，内容深入浅出
In-depth look at a special theme or scenario
BEAUTY TALK
美容专家或偶像的私家意见
Personal opinion on beauty experts or idols
WELLBEING
追求身心平衡，内外和谐的健康观念
Inner and outer balance and harmonious lifestyle
生活 LIFESTYLE
生活美学、态度为先 LIFE ATTITUDE
LIVING STYLE
介绍生活方式新思潮：设计生活，数码生活，汽车生
活，体验性深度旅游, 绿色生活。
Introduce new design style, trends in digital gadgets
and cars, connoisseur life and new perspectives in
new life experience.
LIFE ARTIST
采访国内外意见领袖、文化大师、深入他们的生活态
度及美学，并提倡绿色生活、典藏生活和文化生活的
态度。
Interview with local and international opinion
leaders, culture masters and we delve into their life
attitudes and visions.
内容立体化 INTEGRATED CONTENT
将平面内容延伸到立体的活动及其他媒介上,形成全
方位的传播。
Extend the print content to events, forums and other
media in order to have integrated communication.
圆桌会议 STYLE ROUNDTABLE
每季度一次，邀请国内（加上国外）意见领袖一起讨
论当下流行议题。共分四次：时尚（时装周点评），美
容（中国美），设计（科技与手工），良知奢华。
Every Quarter, we will invite both china and
international specialists and experts to discuss key
issues in the realm of Fashion, Beauty, Design and
Lifestyle.
创意新锐奖 WHAT'S NEXT AWARD
由评选，到媒体报道，到活动与展览，全面发现扶植
时尚创意新锐，分时尚设计师与时尚摄影两类。
Discover and encourage young talents in
fashion design and fashion photography to enter
competition, support with editorial coverage and
exhibition or events.
时尚影片DVD FASHION FILM
以立体、流动、多媒体的方式来展示时装、美容、设
计之美，由动态影像、动画、设计师采访、到后台揭
秘均包括。为动态的时尚杂志。
Using moving images, fashion videos, live interviews
or back stages report to present the ever changing
worlds of Fashion, Beauty and Design.
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THE DIRECTORY OF MODERNCITY LIFE
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城市版2010年主要栏目
MAJOR CONTENTS OF 2010
封面故事 COVER STORY
深入城市现场，观察城市最新生活方式、生活趋势，
同步引介国际潮流，选题兼具生活感、话题性、先
锋性。
Go into the city, observe the lastest lifestyle, life
trends while introducing the international trend.
Topic should be close to life, worthy of being
discussed and pioneering.
城市特写CITY FEATURE
本城重要城事、生活、潮流事件与现象报道。
Report the important events, life stories, trends in
the city.
生活家LIFE MASTERS
城市精神代表者的采访、对话与故事。
Interviews, dialogues and stories of people with city
spirit.
我与城市 CITY AND ME
让城市潮流人物置身于城市的特定场景中。以生活
大片的方式展现代表城市精神的活跃人物与城市的
关系。
Get city trendy people involved in a specific
environment. Cover people who are important in
the city in the way of making life ?lm.
城市连线 METROPOLIS
为读者编选国际各大城市最值得关注的话题现象,
即时捕捉国际城市的变化及兴奋点。
Pick the popular topics in the international cities
for the readers. Get the latest changes and exciting
points around the world.
城中热话 IN CITY
北京、上海、广州、香港与二线城市的当城最热话题，
不可错过的城市兴奋点，最流行的城市语文。
The hottest topics in Beijing, Shanghai,Guangzhou,
Hong Kong and other cities. Cities' most popular
events and city languages.
CITY SPY
玩家精神的最高体现，以专业的体验精神深入城市
生活现场，为读者寻觅有独特价值的商品及物质消
费场所。
The highest embodiment of the spirit of the players,
go into the cities with the professional experiencing
spirit and seek for the special, high-valued products
and consuming places for the readers.
美食 CUISINE
美食放题 SEASON UP
美食记者以敏锐嗅觉，深入城市大堂巷弄，特搜四
城最当令、最热点的美食美酒；同步报道国际最新
饮食趋势。
Food journalist goes around the streets and lanes in
the city to ?nd the in-season and most popular food
and wine. Provide world cuisine information and
trend.
全城至TOP TOP OF THE TOWN
搜罗城中至TOP珍稀食材、至TOP型格餐厅、至
TOP设计餐瓷、至TOP飨宴氛围。
Find the top food, restaurant, table setting design
and eating atmosphere.
一份专为“城市精英中产读者群”制作的生活指南周刊。秉持传播城市精
神的理念，深入中国城市化进程，引进国际都会的先进生活概念， 展现中
国城市最新潮流与国际都会的生活共振。
It is a life-guiding weekly especially designed for "middle-class city elites", with the
idea of spreading city spirit, enhancing China's urbanization, importing the advanced
living ideas from other international cities.
METRO SECTION
城市版
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美食专栏 CUISINE
由写食和觅食两个专栏构成。
写食:即原来的食家，由沈宏非和殳俏等公认的美
食家轮流，注重美食风潮与现象。配“一周食事报告”。
觅食：本地食家新专栏，如北京的陈晓卿，注重本
地美食探访，配“觅食地图”。
Consists of writing about food and seeking for food.
Writing about food: it's the original column by
Shen Hongfei and Shu Qiao, the famous food
figures. Focus on the food trend and situation.
With "Food report of the week".Seeking for food:
a new columns, like the one by Chen Xiaoqing from
Beijing. It focuses on the regional food tour, with
"food map".
目的地 DESTINATION
注重目的性和体验性的旅游版。关注京沪穗之外
二三线城市的独特城市审美与生活体验，寻找目的
地具有独特性或唯一性的风土人情、生活方式、游
乐项目、消费美食。每次以深度体验目的地一项独
特细节为主要版面呈现形式，提供细致的指南，注
重用图解的方式展开旅程，使之具有可以效法、可
以参与的指南性阅读效果，并引发体验的冲动。
The Travel Section focuses on destinations and
experiences. It pays attention to the unique beauty
and living experience in second and third tier cities,
looking for what makes one destination different
from another, including their customs, lifestyles,
recreations and cuisines. The main layout features
special details from in-depth experience in every
destination, providing delicate guidelines and
introducing the journeys with illustration. Thus,
readers will have the impulse to follow the example
set in the travel section.
潮流生活 LIFE STYLE
潮流报告 TREND REPORT
城中或城际时尚设计消费潮流的观察与报告。提点
中国城市创意经济、生活美学与未来趋势。深入城
市潮流现场，展现城市最新设计创意风潮或消费现
象。报道有潮流标签价值的新开酷店，提供买手指引，
精选特色单品，解析橱窗空间设计。适当增加消费
指南性选题。
The observation and report of city or inter-city
fashion design about the creative economics, the
arts of life and the future trend in Chinese cities, with
the purpose to get involved in the scene and show the
latest design trend or consumer behavior, to report
on the new cool stores and provide consumer’s
guide, the selected special products and analyze the
window space design to increase the Professional
fashion adviser’s guide of how to dress.
时尚教室 THE FASHION CLASSROOM
资深时尚界人士的实用服装搭配指南。
The dressing guidance from the professionals in
fashion industry.
潮人潮踪 OBJECTS OF DESIRE
从个人角度体验最新潮流。包括一周潮踪— —作者个
人潮流体验报告；街拍— —镜头中的城市潮人；欲
望清单— —欲望城市、欲望男女的Must Buy购物清
单，以纸上购物方式，呈现当城最潮设计，最IN单品，
搭配达人设计知识、性价比分析。
To experience the latest fashion trends including the
fashion trend of the week – from a personal point of
view; the street shot – the fashion leaders in the city;
the desire list – the city of desire and its citizen’s
shopping list; to show the most fashion design, IN
products with the knowledge of the designer, and
the analyses of the cost-effective.
玩家 PLAYERS
名家、专家的个性产品体验。侧重3C数码、汽车产品。
玩主故事、个性化的体验与富有性格的年度设计产
品相辉映，获得与众不同的报道效果。适当时机可
定期推出玩家报告。
Personalized product experience for celebrities
and experts. Biased on 3c digital and automobile
products. Players' stories, personalized experience
bring charms to characteristic annual designs
to achieve a unique report effect.Regular player
reports are available when appropriate.
文化 CULTURE
文化热点 CULTURE HOTSPOT
当城最受瞩目、最具启发、最具国际视野的文化事
件和表艺展演。
The most popular, innovative and international
cultural events and shows.
注目人物 ON SPOT
创意文化领域话题人物和新人的深度访问与
报道。
Featured interviews, reports on talked-about
people and new talents in the field of innovative
culture.
文化观察 CULTURAL OBSERVATION
创意文化领域的事件与作品的报道、述评与评论。
Reports, reviews and comments in the field of
innovative culture.
编辑严选 OUR PICKS
每周不可错过的好书好碟好电影，集纳式分类推荐，
增加文化资讯的广度与实用度。
Weekly "can't miss" in books, albums and movies,
comprehensive sorted recommendations, providing
cultural information with a broadened horizon and
enhanced practicability.
美好生活日历 LISTING
编辑严选推荐的当城、当周精彩生活：美食、购物、
文化、夜生活、外围游……
Editor-selected life of the week in the city: dining,
shopping, culture, night life, suburb tours.
情感专栏EMOTIONS
爱发现 DISCOVERIES IN LOVE
有关都市情感问题的尖锐问答，两种声音，两种态度。
Intense discussion on urban emotion issues, two
voices, two attitudes.
星座、游戏 HOROSCOPE, GAMES
用星座、心理测试等方法抚慰读者情感需求。
Soothes emotional needs with horoscopes and
psychological tests.
---------------------------------
定位 POSITIONING
现代传播每年一度集全中国媒体精英创作的重头主
题特集是每年中国精英必读年度报告
Modern Media's annual issue, created by media
elites in China, is a must-read annual report for
Chinese elites.
过往出彩例子 PAST ANNUAL ISSUES
2008“史记”年刊，记录历史的创举，中国崛起的
历史。是1998~2008这十年间的中国与媒体变化
史，特邀著名导演贾樟柯拍摄电影《10年》随刊附
送以资记念。
2009 “梦想中国”年刊。
敢问：谁是中国未来英雄？中国精英的未来梦是什
么？谁是未来的主宰者？
宣告2049为世界中国元年的揭示 。发现中国人的梦
想，乃至其对全球的深远影响，也是现代传播及中国
下一个十年乃至更长远的发展概念。
云集邵忠、程益中、刘香成、许知远、令狐磊、欧宁、
李照兴等媒体精英策划
In 2008, The Modern Chronicle recorded the history
of innovation and the rise of China. It illustrated the
changes of China and Media during the year 1998
and 2008. Besides, we invited director Jia Zhangke
to make a move of it, the name of which is Ten Years.
Readers who bought the book could have a copy of
the movie for free.
In 2009, China Dreams raised several questions:
Who are the heroes of China's future? What do
Chinese elites dream about the future? Who are the
masters of the future? Finding out the dreams of
Chinese and their profound influence to the whole
world, is the developing concept of both Modern
Media and China, which will at least last for another
decade .
The masterminds behind the 2009 annual issue are
such media elites as Shao Zhong, Cheng Yizhong,
Liu Xiangcheng, Xu Zhiyuan, Ling Hulei, Ou Ning and
Li Zhaoxing.
年刊特色 FEATURES OF ANNUAL ISSUES
显示中国原创媒体最强实力话题作。
中国当代精英必收藏及必关注的未来怀抱。
最富当代感、时尚美、国际知识及未来视野。
Showcasing most-talented works among Chinese
original media.
Future ambitions that contemporary Chinese elites
pay attention to.
The most contemporary, fashionable and
international vision of future.
继2008“史记”年刊，2009“梦想中国”年刊，迈向
2010，现代传播将继续每年重头作，即制作每年中国
精英年度报告。每年特设主题，贯彻关心每年中国精
英阶层最急切知道的社会趋势与新发现，让精英了解
过去掌握未来。由中国精英媒体代表现代传播去总
结、评论、归类、评估，在各重要领域发出声音。是中
国精英每年必读必须关注的年度报告。内容是精英、
读的是精英，是精英对未来的把握。
Following the success of The Modern Chronicle in
2008 and China Dream in 2009, Modern Media will
continue to launch highly-anticipated annual issue
in 2010, that is , Chinese elite annual report. We will
have special themes every year, focusing on new
social trends and new discoveries that Chinese elite
readers have interest in, so that the elites can learn
about the past and have an understanding of the
future. On behalf of Chinese elite media, Modern
Media will review, categorize, conclude and make
the voice of media heard in all the important areas.
Its annual issues are annual reports that Chinese
elites must read and pay attention to. The content of
these annual issues is made for the elite so that they
can handle the future.
密切留意 HIGHLY ANTICIPATE
现代传播2010年刊
Modern Media's 2010 Annual Issue
现代传播年刊
中国精英必读收藏本
《 梦想中国》
SPECIAL HIGHLIGHTS OFSUPPLEMENTSCHINA DREAM
---------------------------------
年度别册 敬请期待
2010 INHOUSE SUPPLEMENTS, WORTH EXPECTATION
出版日期 主题
ISSUE DATE THEME
Feb Valentine's supplement 情人节别册
Mar SS Beauty supplement 春夏美容别册
SS Women's Fashion supplement 春夏女装别册
April SS Accessories (Handbags & Shoes) supplement 春夏皮鞋配饰别册
SS Men's Fashion supplement 春夏男装别册
May Basel 巴塞尔钟表珠宝别册
June Wedding 婚庆别册
Vacation / Summer Beauty 盛夏旅游／盛夏美容别册
Sept FW Beauty supplement 秋冬美容别册
FW Women's Fashion supplement 秋冬女装别册
Oct FW Men's Fashion supplement 秋冬男装别册
FW Accessory supplement 秋冬皮鞋配饰别册
Nov Jewelry supplement 钟表珠宝别册
Dec Christmas supplement 圣诞别册
客户别册 CLIENTS' SUPPLEMENT
编辑别册 EDITORS' SUPPLEMENT
男装/冬装别册
圣诞别册
Mark Fairwhale别册
女装别册
婚嫁别册
奥迪汽车别册
男装/春装别册
钟表别册
道奇跨界精英别册
adidas别册ochirly别册民生银行别册
无论是公司年度别册(In-house Supplements)或是客户别册 (Client
Supplements)一直都是《周末画报》引以为傲的项目。我们以国际化的视
野刷新对概念的诠释、对品牌的理解、对时尚的捕捉、对美学的追求。公司
年度别册内容涵盖了时装、美容、婚庆、珠宝腕表以及特别节庆，启发读者
迈向更精致生活。别册是创意游乐场，我们多次邀得世界著名的艺术家、
摄影师、模特儿合作，共同制作了出彩的项目。我们也将这概念应用至客户
别册，以编辑的专业目光，从读者的兴趣切入，创作创新意念、独特设计形
式、强烈视觉冲击力的特刊，为客户品牌度身定制全方位的展现空间。
A special and separate insert with attractive design and layout, the in-house and client
supplements develop Modern Weekly's cosmopolitan brand image and reputation for
innovative publishing. Same as Modern Weekly, the Supplements combine original
creative concepts and strong brand building messages. In-house supplements include
Valentine's supplement Client Supplement is a creative solution for clients seeking a
unique positioning of their brands and products.
SPECIALHIGHLIGHTS OFSUPPLEMENTS
周末画报别册精选
---------------------------------
发行数量及城市分布
CIRCULATION AND DISTRIBUTION
华南区 South China
广州 Guangzhou 117,000 17%
深圳 Shenzhen 40,000 6%
广东其他 Guangdong Others 11,000 2%
厦门/福州 Xiamen/Fuzhou 8,000 1%
海口/三亚 Haikou/Sanya 5,000 1%
重庆 Chongqing 20,000 3%
成都 Chengdu 27,000 4%
武汉 Wuhan 12,000 2%
长沙 Changsha 6,000 1%
昆明 Kunming 5,000 1%
华南区 Sub-total 251,000 38%
华北区 North China
北京 Beijing 118,000 17%
天津 Tianjin 12,000 2%
青岛 Qingdao 6,000 1%
大连 Dalian 15,000 2%
长春 Changchun 7,000 1%
沈阳 Shenyang 21,000 3%
哈尔滨 Harbin 13,000 2%
西安 Xi’an 20,000 3%
石家庄 Shijiazhuang 4,000 1%
华北区 Sub-total 216,000 32%
华东区 East China
上海 Shanghai 136,000 20%
杭州 Hangzhou 30,000 4%
宁波/温州 Ningbo/Wenzhou 10,000 1%
南京 Nanjing 26,000 4%
苏州/无锡 Suzhou/Wuxi 9,000 1%
合肥 Hefei 2,000 0%
华东区 Sub-total 213,000 30%
总量 Grand Total 680,000
发行渠道分布
DISTRIBUTION CHANNELS
零售占发行总量的83％，订阅占发行总量的13％，赠阅占发行总量的4％，其中在各零售渠道中：
书报摊、书报亭约占零售量的51%；
大型超市、连锁便利店等，约占零售量的20%；
机场、地铁、宾馆等，约占零售量的16%；
书店等约占零售量的13%。
Retail 83%, Subscription 13%, Complimentary Copies 4%; Retail Distribution Channels:
Newsstands and news booths account for 51% of retail sales;
Large supermarkets and convenience store chains account for 20% of retail sales;
Airports, subways and hotels account for 16% of retail sales;
Bookstores account for 13% of retail sales.
赠阅渠道分布
COMPLIMENTARY DISTRIBUTION CHANNELS
超过8400个赠阅点，覆盖全国12大城市，品牌与现代传播集团刊物合作别册，可有选择地随刊进入集团的赠阅渠道，加大曝光机
会，直达目标人群！
顶级酒店式公寓及四、五星级酒店；
机场贵宾厅；
顶级品牌汽车展厅；
高档餐饮、娱乐场所；
高级珠宝钟表店；
高档商厦、购物中心；
时尚地标场所；
高级医疗机构；
主要私人会所、俱乐部
知名市场研究公司、顾问咨询公司；
沪深两地上市公司CEO/CFO/COO/GM等；
全球500强在华投资机构CEO/CFO/COO/GM等；
在华中外合资企业500强CEO/CFO/COO/GM等；
部分高档商厦、购物中心VIP会员；
国际EMBA俱乐部会员；
社会名流、名家、明星等；
广告客户及广告代理公司。
Leading hotel-style apartments, four-star and ?ve-star hotels;
Airport VIP Lounges;
Luxury car showrooms;
High-end restaurants and entertainment venues;
High-end watch and jewellery shops;
High-end shops and shopping centers;
Up Market Venues;
High-end medical care institutions;
Major private lounges and clubs;
Prestigious market research organizations and consultancies;
CEO/CFO/COO/GM of listed companies in Shanghai and Shenzhen;
CEO/CFO/COO/GM of Chinese ?rms with Fortune 500 investments;
CEO/CFO/COO/GM of top 500 Chinese joint ventures;
Selected areas in luxury of?ce buildings and VIP members of luxury shopping centers;
Members of International EMBA clubs;
Celebrities, famous experts and stars;
Advertisers and advertising agencies.
根据开元策略2009年Q2的监测数据，
《周末画报》是全国发行的时尚生活方式类杂志NO.1，10 城市综合开元销售指数远远领先于同类周刊.
For fashion and lifestyle weekly & monthly magazines, Modern Weekly is the NO.1 in total 9 cities.
排名
Rank
刊物名称
Publications
开元销售指数
Kaiyuan Sales Index
相对市场份额
Market Share
1周末画报Modern Weekly12.5214.4%
2瑞丽伊人风尚Rayli Her Style12.5014.3%
3VOGUE12.1814.0%
4ELLE12.0413.8%
5时尚伊人Cosmo10.5412.1%
6BAZAAR10.1311.6%
7外滩画报The Bund9.1610.5%
8风尚志Fashion Weekly6.447.4%
9北京青年周刊BQ1.641.9%
---------------------------------
读者资料
READERSHIP PROFILE
平均每期阅读率 Average Reading Rate Per Issue
上海 / 北京 / 广州 6.0%
Shanghai / Beijing / Guangzhou
阅读频率 Reading Frequency
每期都看／经常 Read Every Issue/Often 19.5%
比较经常 Quite Often 50.1%
偶尔 Occasionally 30.3%
男女比例 Gender
男 Male 45.0%
女 Female 55.0%
年龄 Age
18~24 18~24 9.9%
25~29 25~29 30.9%
30~34 30~34 33.1%
35~39 35~39 18.0%
40~45 40~45 6.7%
46~50 46~50 1.3%
教育程度 Education Level
大专 Junior College Graduate 25.2%
本科 University Graduate 58.4%
硕士及以上 Master Degree Or Above 12.4%
其他 Others 4.0%
职业状况 Occupation
国家干部 / 公务员 Government Organization Cadre 7.7%
企业 / 公司中高层管理人员Top / Middle Level Management 35.1%
企业 / 公司一般管理人员 Supervisor 13.9%
高级 / 中级专业技术人员 Senior / Secondary Skilled Professional 18.9%
个体 / 私营业主 / 自由工作者 Self-employed / Self-operating Owner /Freelance 12.8%
其他 Others 11.7%
单位规模 Enterprise Size
50人以下 50 Or less 37.4%
51~100人 51~100 22.4%
101~500人 101~500 18.7%
501人以上 501 Or More 21.5%
个人税前年收入Yearly Personal Income(RMB,Before Tax) 一线城市( 1st tier cities )
6万元以下 Less than 60,000 13.6%
6万元(含)~10万元 60,000 (inc.) ~ 100,000 21.4%
10万元(含)~14万元 100,000 (inc.) ~ 140,000 33.1%
14万元(含)~20万元 140,000 (inc.) ~ 200,000 18.7%
20万元(含)~30万元 200,000 (inc.) ~ 300,000 5.2%
30万元(含)~50万元 300,000 (inc.) ~ 500,000 4.3%
50万元或以上 500,000 (inc.) Or More 3.7%
个人税前年收入Yearly Personal Income(RMB,Before Tax) 二线城市( 2nd tier cities )
6万元以下 Less than 60,000 35.5%
6万元(含)~10万元 60,000 (inc.) ~ 100,000 50.1%
10万元(含)~14万元 100,000 (inc.) ~ 140,000 6.0%
14万元(含)~20万元 140,000 (inc.) ~ 200,000 3.5%
20万元(含)~30万元 200,000 (inc.) ~ 300,000 2.6%
30万元(含)~50万元 300,000 (inc.) ~ 500,000 1.8%
50万元或以上 500,000 (inc.) Or More 0.5%
家庭税前年总收入Yearly Household Income(RMB,Before Tax)一线城市( 1st tier cities )
8万元以下 Less than 80,000 4.0%
8万元(含)~15万元 80,000 (inc.) ~ 150,000 29.3%
15万元(含)~30万元 150,000 (inc.) ~ 300,000 36.1%
30万元(含)~50万元 300,000 (inc.) ~ 500,000 20.9%
50万元或以上 500,000 (inc.) Or More 9.7%
家庭税前年总收入Yearly Household Income(RMB,Before Tax) 二线城市( 2nd tier cities )
8万元以下 Less than 80,000 22.5%
8万元(含)~15万元 80,000 (inc.) ~ 150,000 41.1%
15万元(含)~30万元 150,000 (inc.) ~ 300,000 23.0%
30万元(含)~50万元 300,000 (inc.) ~ 500,000 8.8%
50万元或以上 500,000 (inc.) Or More 4.6%
---------------------------------
消费情况与生活态度
CONSUMPTION BEHAVIORS & LIFE ATTITUDES
金融消费 Finance Property
拥有个人信用卡(可透支) 70.8%
Own Individual Credit Card
( Permitted Overdraft )
过去一年曾做过个人投资 57.8%
Invested Last Year
过去一年曾在商业保险上有支出 80.2%
Bought Business Insurance Last Year
未来一年计划购买商业保险 44.7%
Plan To Buy Business Insurance Next Year
汽车拥有及购买计划 Car Ownership And Buying Plan
拥有汽车 Own Cars 63.8%
计划购车 (不包括二手车) 40.4%
Plan To Buy Cars (Exclude Secondhand)
数码产品拥有情况 Digital Products Ownership
拥有数码相机 Own Digital Cameras 82.6%
拥有数码摄像机 48.8%
Own Digital Video Cameras
拥有笔记本电脑 Own Laptop Computers 64.7%
拥有MP3 Own MP3 62.8%
拥有MP4 Own MP4 31.7%
未来一年打算购买数码相机 30.5%
Plan To Buy Digital Cameras Next Year
未来一年打算购买数码摄像机 20.3%
Plan To Buy Digital Video Cameras Next Year
未来一年打算购买笔记本电脑 27.7%
Plan To Buy Laptop Computers Next Year
未来一年打算购买MP3 18.8%
Plan To Buy MP3 Next Year
未来一年打算购买MP4 16.8%
Plan To Buy MP4 Next Year
家电产品拥有情况 Household Electric Appliances Ownership
拥有家庭影院 Own Home Theater 44.8%
拥有高端电视 Own High-End TV 48.4%
拥有音响 Own Hi-Fi System 75.5%
未来一年打算购买家庭影院 13.3%
Plan To Buy Home Theater Next Year
未来一年打算购买高端电视 17.0%
Plan To Buy High-End TV Next Year
未来一年打算购买音响 13.3%
Plan To Buy Hi-Fi System Next Year
手机购买计划 Mobile Phone Buying Plan
未来一年打算购买手机 36.9%
Plan To Buy Mobile Phone Next Year
酒类消费情况 Alcohol Consumption
平均每月饮用白兰地 / 威士忌的次数 9.1
Monthly Average Times Of Drinking Brandy / Whisky
平均每月饮用葡萄酒的次数 7.2
Monthly Average Times Of Drinking Wine
个人消费品消费情况 Personal Consumer Goods
过去一年购买过中高档时尚服饰 91.5%
Bought Fashion Apparel Last Year
过去一年购买过手表 39.8%
Bought Watches Last Year
过去一年购买过珠宝首饰 75.8%
Bought Jewelry Last Year
平均每月使用香水的次数 20.8
Perfume Used Per Month
旅游消费情况 Travel
过去一年曾外出旅游过 78.7%
Travelled Away Last Year
过去一年曾进行境外游 29.2%
Travelled Abroad Last Year
未来一年计划外出旅游 42.5%
Plan To Travel Away Next Year
培训 Training
过去一年参加过教育培训 43.0%
Took Education Courses Last Year
未来一年打算参加教育培训 33.6%
Plan To Take Education Courses /
Training Next Year
---------------------------------
普通版面 Run of Page(R.O.P.)
全版ROP FP 140,000 84,000 112,000
跨版ROP DPS 280,000 168,000 224,000
半版竖放1/2 Page Vertical 108,000 65,000 86,000
半版横放1/2 Page Horizontal 102,000 61,000 82,000
1/3版竖放1/3 Page Vertical 82,000 49,000 66,000
1/3版横放1/3 Page Horizontal 74,000 44,000 59,000
1/4版竖放1/4 Page Vertical 66,000 40,000 53,000
半版竖放对联1/2 Vertical Couplet 193,000 116,000 154,000
1/3版竖放对联1/3 Vertical Couplet 144,000 86,000 115,000
1/2跨版1/2 Horizontal Double Page Spread 183,000 110,000 146,000
版面四色 Size/Position 4 color 全国版 单个地区版 两个地区版
National Any One City Section Any Two City Sections
人民币(RMB) 人民币(RMB） 人民币(RMB)
特殊版面 Special Position
新闻版 News Section
封面拉页Front Cover Gatefold ( 2 pages) 452,000
封二跨版IFC Spread 510,000
封二全版IFC 370,000
第二跨版2nd DPS 366,000
A5全版A5 Full Page 223,000
A7全版A7 Full Page 215,000
A9全版A9 Full Page 201,000
正中跨版Central Spread DPS 366,000
封底内页IBC 192,000
封底OBC 580,000
特别封面竖放条+内页全版 495,000
Front Cover Vertical Banner+ROP
特别封面横放条+内页全版 495,000
Front Cover Horizontal Banner+ROP
三、四、五、九、十、十一、十二月只接受封二跨；其他月份封二跨有优先权
IFC is not acceptable in Mar.Apr.May.Sep.Oct.Nov.Dec.issue,and IFCS takes priority in the rest
months.
态度 Attitude
我对国际时事非常感兴趣 63.4%
I am interested in international
current affairs
我很关注国家的经济走势 65.7%
I am interested in the national
economy trend
为了成功，我愿意承担风险 68.6%
I will take a risk to succeed
我喜欢追求富有挑战、新奇和变化的生活 73.4%
I like to pursue a life of challenge,
novelty and change
一些奢华品是我必不可缺的 50.5%
Some luxuries are my necessities
我希望能达到所从事职业的顶峰 79.9%
I want to get to the very top in my career
我对我的成就寄予很大的期望 78.7%
I expect a lot to my personal achievements
我希望被视为一个领导者 68.0%
I’d like to be regarded as a leader
我把我的工作视为事业 72.7%
I look on my work as a career rather
than a job
我愿意无偿参与公益活动 72.9%
I’d like to be a volunteer some time
我常常以实际行动支持环保 75.2%
I often do something to protect the
environment
承担责任比自我享受更重要 77.8%
Taking on responsibility is more important
than enjoying life
资料来源：新生代市场监测机构的中国新富市场与媒体研究-H3 & 读者俱乐部
Data source: China New Rich Market and Media Study-H3 & Reader’s Club
2010年广告刊例
2010 ADVERTISING RATE
2010年1月1日生效
EFFECTIVE FROM JANUARY 1ST,2010
---------------------------------
财富版 Business Section
封面拉页Front Cover Gatefold ( 2 pages) 334,000
封二跨版IFC Spread 345,000
封二全版IFC 215,000
第二跨版2nd DPS 334,000
B5全版B5 Full Page 196,000
B7全版B7 Full Page 181,000
B9全版B9 Full Page 174,000
正中跨版Central Spread DPS 322,000
封底内页IBC 162,000
封底OBC 269,000
特别封面竖放条+内页全版Front Cover Vertical Banner+ROP 396,000
特别封面横放条+内页全版Front Cover Horizontal Banner+ROP 396,000
生活版 Lifestyle Section
封面拉页Front Cover Gatefold ( 2 pages) 377,000
封二跨版IFC Spread 420,000
封二全版IFC 280,000
第二跨版2nd DPS 350,000
C5全版C5 Full Page 205,000
C7全版C7 Full Page 194,000
C9全版C9 Full Page 185,000
C11全版C11 Full Page 174,000
C13全版C13 Full Page 167,000
C15全版C15 Full Page 162,000
正中跨版Central Spread DPS 334,000
封底内页IBC 167,000
封底OBC 340,000
特别封面竖放条+内页全版Front Cover Vertical Banner+ROP 409,000
特别封面横放条+内页全版Front Cover Horizontal Banner+ROP 409,000
三、四、五、九、十、十一、十二月只接受封二跨；其他月份封二跨有优先权
IFC is not acceptable in Mar.Apr.May.Sep.Oct.Nov.Dec.issue,and IFCS takes priority in the rest months.
版面四色 Size/Position 4 color 全国版 单个地区版 两个地区版
National Any One City Section Any Two City Sections
人民币(RMB) 人民币(RMB） 人民币(RMB)
版面四色 Size/Position 4 color 全国版 单个地区版 两个地区版
National Any One City Section Any Two City Sections
人民币(RMB) 人民币(RMB） 人民币(RMB)
城市版 Metro Section
封面拉页Front Cover Gatefold ( 2 pages) 334,000 200,000 267,000
封二跨版IFC Spread 339,000
封二全版IFC 183,000
第5全版5th Full Page 178,000
第7全版7th Full Page 172,000
正中跨版Central Spread DPS 300,000 180,000 240,000
封底内页IBC 172,000 103,000 138,000
封底OBC 248,000 149,000 198,000
特别封面竖放条+内页全版Front Cover Vertical Banner+ROP 355,000 213,000 284,000
特别封面横放条+内页全版Front Cover Horizontal Banner+ROP 355,000 213,000 284,000
其他形式 Other Format 价格另议 To Be Discussed
指定版位 Available Fixed Position +15%
汇率兑换 Exchange Rate
以当日汇率为准 Up to the currency rate
生活版中心跨版只只接受美容或者时装品牌
The Center Spread of Lifestyle section is only for beauty and fashion brands.
---------------------------------
累计折扣
FREQUENCY DISCOUNT
3次 3 Insertions 3%
6次 6 Insertions 5%
12次 12 Insertions 10%
18次 18 Insertions 12%
24次 24 Insertions 14%
36次 36 Insertions 16%
48次 48 Insertions 18%
52次 52 Insertions 20%
代理佣金 Agency Commission 15%
广告格式
MECHANICAL SPECIFICATIONS
印刷 Printing 柯式印刷 Offset
装订 Binding 骑马钉装订 Saddle-Stitch
线网 Screen 150线 (每英寸) 150 lines per sq inch
稿件 Material 广告电子版光盘，两张彩样稿
格式 Format 稿件原大尺寸，300dpi精度，CMYK颜色的PDF或TIFF文件
纸张 Paper 新闻版 / 生活版封面 / 封底：105gsm双面铜版纸
Cover of News Section and Lifestyle Section: 105gsm both sides
coated art paper
财富版 / 城市版封面 / 封底及内页：64gsm优光纸
Cover of Business Section , Cover of Metro Section and R.O.P.:
64gsm UPM ?nesse classic gloss
跨版 新闻版 财富版、生活版、城市版
Double Page Spread News Section Business, Lifestyle, Metro Sections
实度尺寸 Trim Size 556mm(W) x 381mm(H) 550mm(W) x381mm(H)
版心尺寸 Type Area 530mm(W) x 351mm(H) 520mm(W) x 351mm(H)
全版 新闻版 财富版、生活版、城市版
Full Page News Section Business, Lifestyle, Metro Sections
实度尺寸 Trim Size 278mm(W) x 381mm(H) 275mm(W) x 381mm(H)
版心尺寸 Type Area 250mm(W) x 351mm(H) 245mm(W) x 351mm(H)
半版横放/竖放
1/2 Page
1/2 横版心尺寸 250mm(W) x 175mm(H)
Type Area (Horizontal)
1/2 竖版心尺寸 125mm(W) x 351mm(H)
Type Area (Vertical)
1/2 竖实度尺寸 134mm(W) x 381mm(H) 133mm(W) x 381mm(H)
Trim Size(Vertical)
半版横放跨版 新闻版 财富版、生活版、城市版
1/2 Double Page Spread News Section Business, Lifestyle, Metro Sections
1/2 横跨实度尺寸 556mm(W) x 182mm(H) 550mm(W) x 182mm(H)
Type Area (Horizontal)
1/2 横跨版心尺寸 530mm(W) x 175mm(H) 520mm(W) x 175mm(H)
Type Area (Vertical)
1/3横放跨版 新闻版 财富版、生活版、城市版
1/3 Double Page Spread News Section Business, Lifestyle, Metro Sections
1/3 横跨实度尺寸 556mm(W) x 123mm(H) 550mm(W) x 123mm(H)
Type Area (Horizontal)
1/3 横跨版心尺寸 530mm(W) x 117mm(H) 520mm(W) x 117mm(H)
Type Area (Vertical)
1/3 版横放/竖放
1/3 Page
1/3 横版心尺寸 250mm(W) x 117mm(H)
Type Area (Horizontal)
1/3 竖版心尺寸 83mm(W) x 351mm(H)
Type Area(Vertical)
1/3 竖实度尺寸 92mm(W) x 381mm(H)
Trim Size(Vertical)
1/4 版竖放
1/4 Page Vertical
1/4 竖版心尺寸 125mm(W) x 175mm(H)
Type Area(Vertical)
封面拉页 (实度) 550mm(W) x 381mm(H)
Gatefold of Front Cover (Trim)
特别封面竖放条(实度) 100mm(W) x 194mm(H) 100mm(W) x 381mm(H)
Front Cover Vertical
Banner (Trim)
特别封面横放条(实度) 278mm(W) x 70mm(H)
Front Cover Horizontal
Banner (Trim)
上、下、左、右白位尺寸为 15mm Space to Be Left for the 4 sides 15mm
出血位Bleeding 每边各加5mm For Each Bleeding Edge Add 5mm
除指定刊登位置为正中跨版外，刊登于其他位置时务必注意中心线上不能有文字及重要图案
半版以及半版以下尺寸广告无需出血，四边需要添加0.5pt黑色线框
出版日期 Publication Date 逢星期五出版 Every Friday
封面日期 Cover Date 星期六 Saturday
订位限期 Booking Deadline 出版日期前14日 14 Days before Publication Date
截稿限期 Material Deadline 出版日期前13日 13 Days before Publication Date
此价格为合作净价 Remark: Special package rate
---------------------------------
年刊发行数量及城市分布
CIRCULATION AND DISTRIBUTION
华南区 South China
广州 Guangzhou 180,000 20.5%
深圳 Shenzhen 45,000 5.1%
广东其他 Guangdong Others 8,000 0.9%
厦门/福州 Xiamen/Fuzhou 8,000 0.9%
海口/三亚 Haikou/Sanya 3,000 0.3%
重庆 Chongqing 18,000 2.0%
成都 Chengdu 25,000 2.8%
武汉 Wuhan 10,000 1.1%
长沙 Changsha 6,000 0.7%
昆明 Kunming 6,000 0.7%
华南区 Sub-total 309,000 35.0%
华北区 North China
北京 Beijing 192,000 21.8%
天津 Tianjin 12,000 1.4%
青岛 Qingdao 6,000 0.7%
大连 Dalian 12,000 1.4%
长春 Changchun 7,000 0.8%
沈阳 Shenyang 20,000 2.3%
哈尔滨 Harbin 10,000 1.1%
西安 Xi’an 12,000 1.4%
石家庄 Shijiazhuang 5,000 0.6%
华北区 Sub-total 276,000 31.5%
华东区 East China
上海 Shanghai 212,000 24.1%
杭州 Hangzhou 35,000 4.0%
宁波/温州 Ningbo/Wenzhou 9,000 1.0%
南京 Nanjing 30,000 3.4%
苏州/无锡 Suzhou/Wuxi 8,000 0.9%
合肥 Hefei 1,000 0.1%
华东区 Sub-total 295,000 33.5%
总量 Grand Total 880,000
年刊广告价格
ANNUAL ISSUE ADVERTISING RATE
位置Position 价格Price
人民币(RMB)
封底Outside Back Cover 560,000
封面4P拉页Front Cover Gatefold（4P） 780,000
封二跨1st Double Page Spread 480,000
第2个跨版2nd Double Page Spread 450,000
第3个跨版3rd Double Page Spread 425,000
第4个跨版4th Double Page Spread 400,000
第5个跨版5th Double Page Spread 380,000
第6个跨版6th Double Page Spread 365,000
第7个跨版7th Double Page Spread 350,000
第8个跨版8th Double Page Spread 340,000
第9个跨版9th Double Page Spread 330,000
第10个跨版10th Double Page Spread 320,000
第1目录对1st Full Page Facing Content 220,000
第2目录对2nd Full Page Facing Content 210,000
第3目录对3rd Full Page Facing Content 200,000
第1版权对1st Full Page Facing Master head 190,000
第2版权对2nd Full Page Facing Master head 185,000
第1编者言对1st Full Page Facing “from editor’s” 180,000
第2编者言对2nd Full Page Facing “from editor’s” 175,000
封三跨页Inside Back Cover Spread 310,000
封三Inside Back Cover 170,000
普通跨版 Double Page Spread 270,000
普通全版 Full Page 135,000
指定版位加收 15%
备注：若需加厚等特殊制作，价格另议
年刊广告规格 MECHANICAL SPECIFICATIONS
印刷 Printing 柯式印刷 Offset 装订 Binding 胶脊订装 Perfect Binding
网线 Screen 175线 (每英寸) 175 lines per inch 稿件 Material 广告电子版光盘，两张彩样稿
格式 Format 稿件原大尺寸，300dpi精度，CMYK颜色的pdf或tiff文件
纸张 Paper 封面 / 封底：300gsm 哑粉纸过哑膜 Cover: 300gsm Matt Paper with Matt Lamination
内页：80gsm 哑粉纸 R.O.P.: 105gsm Matt Paper
尺寸 Size 实际尺寸 Trim Size
全版 Full Page 255mm(W)×335mm(H)
跨版（非前20页之跨版） Double Page Spread ( Any after the ?rst 20 pages ) 504mm(W)×335mm(H)
封二跨版及前20页之跨版
2nd Double Page Spread & Double Page Spread within the First 20 Pages
( 496mm(W)×335mm(H)，分为两单版出血位每边5mm ) ，每单版 248mm(W)×335mm(H)
divided into 2 full pages, with 5mm for each bleeding edge ), Each Full
Page of Bleeding
封面拉页 Cover Gatefold 252mm(W)×335mm(H) （*2） 248 mm(W)×335mm(H) （*2）
出血位 Bleeding 每边各加3mm Add 3mm for Each Bleeding Edge
订位限期 Booking Deadline 出版日期前30日 30 Days before Publication Date
截稿限期 Material Deadline 出版日期前25日 25 Days before Publication Date
---------------------------------
软性广告设计/制作费
ADVERTORIAL DESIGN AND PRODUCTION RATE
全版 Full Page = RMB8,000
跨版 /2 个全版 Double Page Spread /2 Full Pages = RMB12,000
半版 Half Page = RMB5,000
1/3 版 1/3 Page = RMB4,000
1/4 版 1/4 Page = RMB3,000
上述广告制作费用包含的工作内容：
THE ABOVE RATES INCLUDE THE FOLLOWING SERVICES
概念创意
撰文
平面设计(不多于两次的修改，第三次修改每次收RMB500)
胶片(如因客户要求修改，每次每版收RMB500)
不超过一个的产品硬照(模特照片或图片库照片或多于一个产品硬照另议)
Creative Concept
Copywriting
Design Layout (No more than 2 times of corrections to be made, the third correction onwards will be charged
RMB500 per time)
Films (An extra charge of RMB500 per page will be imposed for any amendment request from clients)
No more than one product shot (Extra charge will be further quoted for shooting with models, for stock photos
and for over 1 product shot to be taken)
客户别册制作价目（人民币）
SPECIAL ADVERTISING SUPPLEMENT PRODUCTION RATE ( RMB )
页数 全国版 单个地区版 两个地区版
No. of Pages National Any One City Section Any Two City Sections
8 450,000 335,000 400,000
12 520,000 390,000 440,000
16 580,000 450,000 500,000
20 650,000 520,000 580,000
24 720,000 580,000 630,000
此价格为合作净价
This is special package rate
形式 Format
骑马钉装订，随书插送小册子
Saddle-stitch, loose insertion booklet
制作包括 Production Includes
标准摄影及标准模特儿
内容撰写及版面设计
印刷及插送费用
两次免费内容或设计上之更改
客户特别指定之摄影、模特、纸质、形式或设计要求，以及多于两次的内容修改，将另作额外报价
Standard photo shooting and standard models
Copywriting and design layout
Printing cost and insertion cost
2 times of free revision on design or content
Additional costs will be quoted on speci?ed requirements set by clients on shooting, model, paper quality, special format, special
design and more than 2 changes to content or design layout
版权 Copyright
Copyright of the Supplement will be owned by Modern Media Group and extra cost will be charged for acquisition of the copyright.
订位限期 Booking Deadline
出版日期前6星期
6 weeks before publication date
截稿限期 Material Deadline
出版日期前4星期
4 weeks before publication date
付款细节 Payment
50% 款项须于订位合约签署后支付
50％ down payment should be paid after booking contract is signed
---------------------------------
刊登广告制约TERMS AND CONDITIONS
在本集团系列出版物刊登广告，按中华人民共和国《广告管理条例》的有关规定办理。
开具证明：
有关注册商标广告，请出示商标注册证；
药品、类药品、化妆品广告出示省级卫生厅的批准文件；
招聘广告须经劳动部门或人事部门盖章认可；
招生广告应有教育部门审批手续。
本报刊对广告内容和设计图形有删改或拒绝刊登权。
广告稿必须在指定截稿日期前送到本公司。
广告刊出前，其设计、内文及插图须得本报刊同意。
本报刊保留权利，可在任何时间、以任何理由拒绝或取消任何广告。
预订期过后，不得取消合约。广告客户或广告代理若取消全部或部分合约，合约其余部分的所有折扣及/或版位保障将无效。
广告客户若未能在截稿限期提供材料，本报刊有权重新使用现有的材料。
订单或稿件指示上的任何条件，无论列明与否，若与广告价目表上的规定不同，本报刊将不受约束。
在欠交广告费情况下，本报刊保留向广告客户及/或广告代理，同时及个别追讨所欠款项的权利。
All advertisements that appear in any publication of Modern Media Group must comply with The
Advertising Ordinance of the People’s Republic of China.
Certi?cates Proof Requirements :
A certi?cate of registration must be presented when advertising a registered brand name and logo.
Pharmaceuticals and cosmetics advertisers must present advertising approval certi?cate from the Provincial Health Department.
Job advertising requires the approval stamp from the Labor or Personnel Department.
School advertising must be accompanied by a certi?cate from the Education Department.
The Publisher reserves the right to revise or reject any advertising copies or graphics.
Advertising copies must be delivered on or before closing date as designated.
Execution of an advertising booking order is subject to publisher’ s copy, including display, text and illustration.
The publisher reserves the right to reject or cancel any advertisement at any time for any reason.
Cancellation will not be accepted after the booking deadline. Cancellation either in full or in part by the advertiser or the advertising
agency of a contract nulli?es all rate and/or positioning protection for the remainder of the contract.
The publisher reserves the right to repeat existing material in hand when the advertiser fails to meet the material copy deadline.
The publisher will not be bound by any conditions, printed or otherwise, appearing in orders or copy instructions when such
conditions violate the regulations set forth in the rate card.
In the event of nonpayment, the publisher reserves the right to hold an advertiser and/or its advertising agency jointly and severally
liable bills are due and payable to the publisher.