《优家画报U+ BRAND》高品位一站式女性周刊
SINCE 2008
中国最有影响力的高品位一站式女性周刊
China most in?uential “one stop read”
quality weekly woman magazine.
中国唯一一本关注女性自身及家庭的生活方式周刊
U+ Weekly stands alone as the only quality
women’s lifestyle weekly magazine in China,
covering both Personal lifestyle and Family caring.
---------------------------------
上市背景
U+ BRAND RATIONALE
在历史发展长河中，中国这个社会从未经历过如此
快速的、剧烈的改变。这些改变影响着家庭、工作、
消费以及文化。
中上阶层的中国女性将关注焦点从单纯的事业转向
事业与家庭并重。空闲的时间变得很少，很多的问
题亟待解决。
The fastest moving changes a society ever experienced
in Chinese history. These unprecedented changes
involve family, work, consumption and culture.
Middle and upper middle class Chinese women move
their focus from career only to career and family life.
Less time available, more questions to answer.
品牌承诺
U+ BRAND PROMISE
“一站式阅读”的女性周刊，提供解决方案，分享幸福
感受，让你享受流行的、高质量的、快乐的生活方式。
A“one—stop reading”woman weekly magazine to
enjoy a trendy, quality and happy lifestyle, by:
·Providing practical solutions
·Sharing happy experience.
独特形式
U+ BRAND UNIQUENESS
“报纸式杂志”
杂志的精美印刷质量
杂志的高品位精致内容及时尚性
报纸的时效性、实用性
报纸的低廉价格，容易养成购买习惯
一报二册，方便携带及阅读
The “MagPaper” concept:
The quality of a magazine for content and printing
The topical, informative and news-oriented stance of
a ·newspaper, providing practical solutions
The convenient newspaper cover price,
2 books in 1, portable and can read anytime and
anywhere.
优质生活 由你开始
《优家画报》，是现代传播集团强大的原创周刊出版团队于《周末画报》成功
创刊十年后，秉承与各大国际品牌一贯的优良合作经验，针对中国现代都市女
性市场推出的又一周刊巨作。
QUALITY LIFESTARTING FROM YOU
WITH OVER 10 YEARS' LOCAL CREATIVE PUBLISHING EXPERIENCE, SUCH
AS, "MODERN WEEKLY", MODERN MEDIA GROUP IS PROUD OF HAVING
SUCCESSFULLY LAUNCHED ANOTHER GREAT WEEKLY PURBLICTION,
U+ WEEKLY, TARGETING URBAN MODERN CHINESE WOMEN.
---------------------------------
品牌关键词
U+ BRAND KEY WORDS
“ 修身篇”“U+ Weekly”
时效的、时尚的、快乐的、优雅的、可以企及的装进
你的包包，让你保持时尚触觉，帮你解决日常问题，
成为你的购物指南。
Timely, Trendy, Joyful, Elegant, Affordable
Fitting into your handbag during the day to keep
in trends and respond to feminine issues, such as
smart shopping.
“ 齐家篇”“U+ Family”
时效的、幸福的、温暖的、提供实用解决方案放在
家中与家人分享，享受高质量的家庭生活方式。
Timely, Happy, Warm, Practical solution driven can
be shared at home to enjoy a high quality family
lifestyle.
口号 SLOGAN
优质生活，由你开始
Quality Life Starting from YOU
出版日期
PUBLICATION DATE
每星期六出版
Every Saturday
定价 PRICE
人民币 5元
RMB 5
推广价 3元
Promotion Price RMB 3
竞争优势
U+ BRAND COMPETITIVEEDGE
《优家画报》是中国唯一一本高质量女性生活方式
周刊，它有着强大的发行覆盖和物超所值的价格。
U+Weekly stands alone as the only quality women’s
lifestyle weekly with high circulation penetration and
affordable price in China.
有效地填补了日报、本地周刊、电视以及互联网等
媒体信息量的不足。与那些月刊和双周刊相比，它
则更加贴近中国的消费者，更具有话题性。
The magazine effectively feeds off material provided
less informatively in dailies, regional weeklies, TV
and internet media. It also makes this material more
topical and relevant to Chinese consumers than
monthlies or fortnightlies.
品牌定位
U+ BRAND POSITIONING
中国第一本现代女性时尚生活周刊，是现代都市女
性优质生活的指引。
The First Modern Women’s Lifestyle Weekly Magazine
in China. It’s the Bible of “high quality life” for Chinese
modern women.
品牌风格
U+ BRAND STYLE
时尚但平易近人
有品位但实用
高端但贴近生活
吸引人并有可取之处
启发性并提供细节
精致且国际化
Trendy & Friendly
Tasteful & Practical
Upscale & Accessible
Tempting & Advisable
Inspiring & Detailed
Re?ned & International
---------------------------------
目标受众
对于品牌消费的态度
ATTITUDE TOWARDS
BRAND CON SUMPTION
同意比例
我喜欢追求流行/时髦与新奇的东西 61%
我认为适当化妆是对他人的尊重 72%
使用名牌可以提高一个人的身份 60%
我喜欢的品牌，我会一直使用它 74%
% of agreement
I like to keep up with most 61%
recent fashion trends
I think proper make-up means 72%
respect to others
Famous brands help improve one's image 60%
Once I ?nd a brand I like, I tend to stick to it 74%
目标女性对于平衡事业
和家庭方面的生活态度
ATTITUDE TOWARDS
THE BALANCE OF
FAMILY AND CAREER
同意比例
我对我的成就寄予很大的期望 73%
给家人一个快乐的家 70%
对我来说，家庭比事业更加重要 68%
我喜欢花时间与家人待在一起 75%
% of agreement
I have high expectation for 73%
my personal achievements
Women’s main responsibility 70%
is to hold a happy family
My family is more important to me 68%
than my career
I like to spend time with my family 75%
资料来源：新生代市场监测机构中国新富市场与媒
体研究-H3 2007年资料
Information Source : China New Rich Market and
Media Study-H3, 2007
品牌目标人群
U+ BRAND TARGET MARKET
生活在一线和二线城市，受过良好教育的现代女性
25~39岁，中高收入
大部分已婚，白领
是个人和家庭消费的决策者
关心社会，也同时关心她们自己和她们的家庭
她们从不放弃对风格、独立、美丽和年轻的追求
在寻找物质的同时也寻找高质量的读物、有见地的
意见，从而过上时尚的幸福的生活。
Well-educated Chinese women, living in tier 1 and
tier 2 cities.
Aged 25 to 39, mid to high income.
Most of them are married, white collar.
Decision-makers of personal and family spendings.
Caring about society, they also care about
themselves and their family.
They will never give up the search for style,
independence, glamour, youthful spirit.
They are also looking for substance, quality writing,
knowledgeable advice for living a fashionable and
happy life.
目标受众的消费习惯
和生活态度描述
TARGET READERS’
ATTITUDE TOWARDS BRAND
CONSUMPTION AND
LIFESTYLE
现代中国女性，她们拥有事业，拥有财富，拥有梦想
和期待；她们追求时尚，喜欢化妆，乐意接受广告，
认同有了财富就应该享受生活；她们具有很强的奢
侈品牌消费意识和品牌忠诚度，是朋友圈中的意见
领袖......但是却很少有时间留给自己和家庭。她们
正在寻找一种新的家庭生活方式......
They are modern Chinese career women with high
income, dreams and expectations. They are trendy
and fashionable and their skin-care and beauty is
important. They are willing to accept advertisements.
They believe money is for the enjoyment of life,
they are loyal to brand, willing to spend on luxury
products. They are opinion leaders among friends,
but have less time for themselves. They strive to
achieve balance between home and career.
---------------------------------
---------------------------------
---------------------------------
优家金句 U WORDS
精选一周热门语录，来自名人、书籍的调查，用一
句话表达一个观点，让你更快乐。
Weekly selection of the most topical, signi?cant and
relevant quotes from people, book surveys to make
yourself happier.
封面故事 COVER STORY
通过采访并包装封面明星，让大家全方面了解该人
物的生活、工作、美丽状态。
Topical, stylish, comprehensive, and emotional
portrait of the cover star.
U FASHION 时装
看时尚 U NEED TO KNOW
时尚圈最新的新闻、事件、潮流、人物，让你与世界
同步。
The latest news, events, trends and people of the
fashion world to keep U in pace with the world.
时尚话题 U FASHION FOCUS
讲述最近最热门的时尚事件，通过图文并茂的形式
把该潮流阐述清楚。
Description of the most updated and topical fashion
event through photos and articles.
潮流热话 U FASHION TOPIC
分析本周最In的时尚趋势。
This week fashion trend.
明星风尚 U CELEBRITY STYLE
阐述一个时装潮流，并按照名人穿着，选择入时单
品去搭配。
Introduce some fashion trend, match it with hot item
according to what celebrity to wear.
名人穿 U STAR FASHION
最新最迷人的明星红毯装。
The most updated and glamorous review of red
carpet.
街头直击 U FASHION SNAP
用街拍的形式来说明时装趋势，国外街头的摩登穿着。
Description of the fashion trend by snapshots of the
western street style.
时尚偶像录 U STYLE ICON
通过专栏作者来介绍时尚圈里的经典人物，以及由
该人物引起的一些时尚效应。
Fashion column presenting fashion icons and related
fashion effects.
衣橱灵感 U INSPIRATION
用大片的形式演绎今季的时装潮流，配以单品、天
桥照片、经典照片等解析该潮流。
Interpret this season’s fashion through portfolios,
using single items, classic photos and old pictures to
analyze.
流行元素 U DETAILS ORIENTED
按一个主题介绍最入时、大牌的配饰单品。
Introduction of the most updated and luxury
accessories by theme.
必备搭配 U ESSENTIAL
强调一个重要单品，结合名人的穿衣灵感，并通过
不同搭配方式来演绎。
Highlight an important item, interpret it in different
ways along with fashion inspiration from celebrities.
U+ WEEKLY
修身
BOOK A
---------------------------------
潮流对照 U GET THE LOOK
搭起一座在时装T台与生活中实用单品之间的桥
梁，让你完成从天桥到生活的梦想。
Making the bridge between catwalks, front row and
your daily life with accessible and wearable items.
时尚达人 U FASHION TALK
由专栏作者用专业观点来讲述一个潮流观点或她
的时尚态度。
Fashion columnist delivering professional views on
fashion trends or her personal fashion attitude.
观衣术 U STYLE OBSERVATION
通过观察人们穿衣的风格来分析其品味内涵。
Find out people’s fashion taste through their
dressing style.
U BEAUTY 美容
美妆焦点 U BEAUTY FOCUS
介绍最新、最潮的妆容，与生活相结合呈现给读者。
Introduce the latest and hottest make-up, showing
the readers how to combine it with daily life.
美肤专题 U BEAUTY TOPIC
介绍实用的美容技巧，给予读者最正确的美肤观念。
Teach the readers practical make-up skills to
express right skin-care ideas.
美丽教室 U BEAUTY CLASS
专家讲述美容心得，趋势。
Pros’talks on their skin-care experiences and
trends.
明星教室 U BEAUTY STAR
以明星为例，请专家或达人分析及传达美丽要点。
Taking stars for example, have experts or
experienced persons analysis and express the point
of beauty.
美丽显影 U BEAUTY CLOSE UP
品牌、名化妆师她们背后的那些美丽故事。
Lovely stories behind brands and well-known
cosmeticians.
美丽秘密 BEAUTY SECRETS
明星与读者直接互动分享关于自己的美丽贴士、生
活方式等等。
Celebrities share their beauty tips and life styles
through direct interaction with readers.
美丽问答 U BEAUTY Q/A
根据季节请专家来解答彩妆、护肤方面的问题。
Have experts answer the problem about make-up
and skin-care in different seasons.
医学美容 U HI-TECH
为读者介绍最新的高科技美容潮流和产品。
Introduce newest hi-tech beauty trends and products
to readers.
---------------------------------
美丽事件簿 U BEAUTY WEEK
一周最新的美容事件报道。
Weekly report on the latest beauty events.
美妆新品 JUST FOR U
彩妆、护肤、香水等等最新美妆品推荐。
The latest recommendation of make-up, skin-care
products and perfumes.
U PRIVATE LIFE 个人生活
女当家 U LEADER
介绍各行各业女性高管,介绍她们如何平衡工作和生活。
Interview of women executives from all industries;
see how they take a balance between working and
living.
专栏 U COLUMN
通过职场专栏的形式，讲述一个对于职场术的观点。
Career column delivering views on career skills.
心理 U PSYCHOLOGY
通过一个女性的性格、心理状态、生活态度来寻求
女性自身修养的提高。
Raise women’s self-cultivation with character,
psychological status and life attitude.
观点 U POINT
男人如何思考爱情、婚姻、家庭，了解男人的真实
想法。
How do men consider about love, marriage and
family. See what men really think.
保养有方 U HEALTH
女性个人健康解决方案。
Women’s personal health solution guide.
修身术 U FITNESS
减肥、修身、健康的女性运动方式，例如芭蕾、瑜
伽等运动形式。
Sports to make women keep ?t, slim and health, like
ballet or yoga.
情感 U LOVE
对于爱情和个人关系的实用而动情的向导。
A practical guide on love and personal relationships.
性感 U SEX
你必须了解的关于性的总结、分析、贴士和测试。
Review, analysis, practical tips and test on everything
you need to know about sex.
我的故事 MY STORY
亲身经历的特殊的爱情故事、两性关系的经历或
处境。
A testimony on a particular love, relationships,
gender relationships experience or solution.
本周星座运程 ASTROLOGY
本周运程，整体运、爱情运。
Your weekly horoscope on luck and love.
占卜游戏 FUN GAME
占卜游戏和结果。
Personal fun game and results.
---------------------------------
QUALITY LIFE STARTINGFROM YOU
---------------------------------
优家金句 U WORDS
家庭和谐的箴言：名人、明星、作家等关于婚姻、孩
子、夫妻相处的至真名言和观点，帮助你让家庭更
幸福。
Sharing the secrets of family harmony: famous
sayings and opinions of celebrities and authors on
family, love, relationship, kids...to help you make your
family happier.
看世界 LOOK AT THE WORLD
最新的与女性、生活有关系的新闻、故事、世界人
物、发明、设计。
The latest news, stories, inventions, designs and
people from all over the world relevant to women
and life.
看网络 LOOK AT THE WEB
发端于网上的社会事件，反映当今中国的女性、家
庭生活、社会生活的新闻和问题。
Sur?ng on the web to zoom at today’s China women/
family/social life news and issues.
看报告 LOOK AT THE REPORTS
当今社会关于家庭、夫妻、子女教育等涉及家庭生
活的最近数据调查和社会现象分析。
Key ?gure surveys and social phenomena analysis on
today’s family/couple/kids’ education matters .
封面故事 COVER STORY
每一期倡导一种新的生活方式，包括居家生活、旅
游、饮食、健康等方面，给读者提供幸福的生活观
念，让你唤醒自己的幸福人生。
Weekly promotion of a new lifestyle, including family
life/travel/food/health etc., to make you awaken your
own happy life.
放大假、周末游 TRAVEL
国外或国内主题潮流旅行地，或者新的旅游方式。
The theme of international or domestic travel,
weekend travel or new ways of travel.
优女性 U WOMEN
报道中国优质女性的生活方式，与读者分享成为优
质女性的方法和秘诀。
Interview of brilliant Chinese women about their
lifestyle, sharing their experiences and secrets of
success with readers.
优夫妻 U COUPLE
报道优质夫妻的婚姻生活，传授如何经营美满、幸
福婚姻的心得。
Interview of happy couples, showing how they build a
happy marriage.
优家居 HOME
与你分享名人和高端女性的家居设计和装饰，为你
营造温馨家庭环境提供灵感和技巧。
Share home designs and decors from the celebrities
and brilliant women, offering the inspirations and
skills to make your home cozier and sweeter.
U+ FAMILY
齐家
BOOK B
---------------------------------
生活智慧 LIFESTYLE
家居装饰、潮流、创意新品和特色设计单品。
Home deco/trends/ most updated creative items/
items with special design.
主题饮食 U FOOD
健康养生的饮食、烹饪技巧，让你学会做一个美厨娘。
Healthy food and cooking skills, making you a pretty
cook.
逛超市 SUPERMARKET
配料、食材、零食、厨房用具的导购，适时，流行，
实用，易用。
Shopping guide of ingredients, food, snacks and
kitchen products, timely, trendy, but practical and
easy to use.
宠物故事 PETS STORY
你与宠物的情感故事。
The story about you and your pets.
宠物潮 PETS TRENDS
关注宠物的生活方式：美容、健康、心理等各方面
的饲养技巧。
Taking care of your home companion lifestyle:
Beauty, Health, Psychology, etc.
宠物灵性 SMART PETS
教你如何驯服宠物、更具灵气。
Show you how to tame your pets and get them
smarter.
E-生活 SMART LIFE
引领新潮流的数码家电产品、数码生活趋势等。
Fashion-leading digital products and trend of digital
life.
座驾 AUTO LIFE
女性与汽车有关的生活方式，适合女性和家庭的
汽车设计细节和产品。
Lifestyle related to women and cars. Introduction of
the female-oriented cars.
名人家庭 STAR FAMILY
报道国际最新的家庭生活方式、名人明星的家庭相
处模式以及现代夫妻关系解决之道。
Report on the worldwide latest family lifestyle,
models of the celebrity families and the way that
modern couples dealing with their relationship.
女性热话 U TALK
以近期热门新闻事件，引申出与家庭、婚姻有关系
的话题，并给出专家的分析指导。
A personal and emotional report/interview/testimony
on social topical news with the instruction of experts.
家庭保健 FAMILY HEALTH
为全家人打造健康的养生保健方式，提供健康观
念和养生技巧。
Optimizing the whole family healthy lifestyle,
providing the health ideas and skills to keep you in
good condition.
亲子健康 KIDS HEALTH
如何照顾宝宝身体健康，让宝宝健康成长。
How to take care of your kid(s) and make your kid(s)
grow up happily and healthily.
---------------------------------
亲子生活 U KIDS
针对0～7岁的宝宝，为父母解答抚养、教育过程中
遇到的亲子困惑，让宝宝健康成长，培养快乐生活
态度。
Target at parents with 0~7 years old kids, provide
expert opinions, advice and solutions for parenting
and education, in order to make your kids grow up
happily and healthily.
亲子教育 KIDS EDUCATION
名人教育子女的方式、案例。
Ways and examples that celebrities educate their
kids.
理财 MONEY
关于财务、投资、保险、财产等方面的全面家庭向导。
A family comprehensive guide to ?nance, investment,
insurance and wealth.
看娱乐 U THIS WEEK
每周国际、国内最新的娱乐新闻和娱乐事件。
Weekly review of international and China entertaining
news and events.
看电视 TV
近期即将上映的热门电视故事介绍。
Introduce an upcoming TV series.
看电影 MOVIE
近期即将上映的电影介绍，以及其他影片推荐。
Recommendations of an upcoming movie.
幕前 ENTERTAINMENT
明星的最新动向和工作。
Latest news of stars related to their jobs.
幕后 BEHIND SCREEN
明星除了工作之外的爱好和参加社会活动的动向。
Hobbies and social activities of stars.
枕边书 BOOK
适合女性读者阅读的，有关生活、情感和家庭等方
面的最新书籍。
The latest women-oriented books related to life,
emotion and family .
听音乐 MUSIC
最新发行的、适合女性读者的CD介绍。
Weekly selection of a new album that ?ts women.
感性小说 FICTION
由知名或当红作家创作、每月四期连载的女性情感小说。
Serially-published female novel by a famous author.
---------------------------------
U+ ANNIVERSARY ISSUE
A UNIQUE COLLECTOR ISSUE FOR CHINA HIGH QUALITY WOMEN
《优家画报》一周年年刊
中国优质女性修身术、齐家道的年度收藏本
主题宗旨 OUR THEME
定义新女性、新家庭理念，新的女性及其生活方式
的改变，通过人物、事件传播新女性的影响力。
定义21世纪新女性的标准，揭示代表新中国新女性
的特点。
什么是新女性？她们追乐活的生活方式，注重独立
和时尚，其情感方式，消费方式，工作态度，教育方
式，家庭观念，爱的方式都值得提倡。
运用媒体的影响力，传播我们如何看待新中国，新
女性，新家庭的生活及风格。
传媒的力量，推动新观念。
We are going to define a new woman, new family
concept, the change in new women's way of life and
to disseminate new women's influence through
people and events.
We are going to de?ne the standards of new women
in the 21st century and to showcase the features of
Chinese new women.
What do new women look like? They tend to pursue
a lohas lifestyle and attach great importance to
independence and fashion. It is worthwhile to
advocate the attitudes they hold towards love,
consumption, work, education and family.
We will make use of the influence of media, to tell
the world our opinions about the new China, new
women and the lifestyle of new families.
封面人物 COVER
明星、模特、主持人合影（单页或拉页）
Celebs, Models and Emcees (full page or gatefold).
主要栏目设置参考 MAIN COLUMNS
修生之术 齐家之道
Healthful Living and Family Life.
时装篇 U IN FASHION
为自己和社会缔造美和时尚
Create beauty and fashion for yourself and the
society.
美容篇 U BEAUTY LIFE
各年代美容回顾，提倡个性健康美
Look back on beauty in all times, advocate unique
and healthful beauty.
事业篇 U CAREER
优质女性 – 从家庭妇女到女人力争女强人，到事业
家庭平衡
High Quality Women: From housewives to women to
superwomen, while balancing career and family.
情感篇 U LOVE
女人不能在爱中失去自我
Women should not lose herself in love.
持家篇 FAMILY LIFE
经营家庭和经营事业一样重要
Managing family is as important as managing
career.
休闲篇 U LEISURE
提倡乐活的休闲方式
A lohas lifestyle is advocated.
健康篇 U HEALTH
新女性的健康之道
New women's way to healthy life.
---------------------------------
定位 POSITIONING
《优家画报》每年一度，以全中国当年最优质女性为
蓝本，集合她们在个人和家庭中高质量的生活方式
的重头主题特集。
Anniversary issue gathers the high quality personal
and family lifestyle from the top quality Chinese
women.
是每年中国优女性修身术、齐家道必读的年度报告。
It’s a special annual report of Chinese women
personal and family life balance which shall be
necessarily read.
过往出彩例子
HIGHLIGHT OF PAST ISSUES
2009“新女性 新家庭”年刊
2009 “New Women, New Family”
定义21世纪新女性的标准，揭示代表新中国新女性
的特点。
De?ne 21 century new women’s criteria and review
characteristic which well represents Chinese new
women.
运用媒体的影响力，传播我们如何看待新中国，新
女性，新家庭的生活及风格。
封面邀请杨澜、杜鹃、庄泳等多个领域的优秀女性
合力拍摄，整本杂志有来自演艺界、商界等众多名
人传播她们的优质生活方式，传达家庭和事业平衡
的优质生活理念。
Use media in?uence to express how we look at new
China, new women, their new family and lifestyle. By
inviting outstanding women like Yang Lan, Du Juan,
Zhuang Yong from various ?elds for cover shooting,
the whole magazine has many celebrities to share
high-quality way of life and express high quality
life concept of career and family balance from
entertainment industry, business and many other
sectors.
密切留意 HIGHLY ANTICIPATE
《优家画报》2010年刊
Please expect You 2010 anniversary issue!
2010年别册计划
2010 Supplement Schedule
OL别册 OL Supplement
打造职业女性从时装、美容到生活的指南手册。
OL hand. book from career to fashion, from beauty to
lifestyle
时装趋势别册 Fashion Supplement
流行趋势展望，把四大时装周最hot的潮流带给大家。
Twice a year supplement which introduces and view
at latest fashion trend from the top four fashion
weeks.
美容别册 Beauty Supplement
分别解析彩妆、护肤、美发等潮流和实用信息。
Two supplements focus on the latest trends and
practical information of skin-care, make-up and hair.
屈臣氏别册
客户别册
CLIENTS' SUPPLEMENT
倩碧别册
珠宝、手表别册
Watch &Jewelry supplement
涵该盖珠宝、手表的经典故事及潮流产品。
Cover jewelry and watches trendy product and
brand stories.
亲子别册 Kids supplement
0-6岁的儿童益智教育,如何让孩子更聪明。
Education to your kids from 0-6,how to make them
more clever.
以上内容以最终出版时间为准。
All the above contents are subject to change by U+
issue date.
---------------------------------
发行渠道分布
DISTRIBUTION CHANNELS
零售占发行总量的92%，赠阅占发行总量的6%，订阅占发行总量的2%，其中在各零售渠道中：
Retail 92%, Complimentary Copies 6%, Subscription 2%; Retail Distribution Channels:
零售 RETAIL 92%
书报摊、书报亭 Newsstands and news booths 65%
大型超市、连锁便利店等 Large supermarkets and convenience store chains 24%
机场、地铁、宾馆等 Airports, subways and hotels 8%
书店等 Bookstores 3%
赠阅 COMPLIMENTARY DISTRIBUTION 6%
订阅 SUBSCRIPTION 2%
根据开元策略2009年Q2的监测数据，《优家画报》是全国发行的女性时尚杂志NO.1，
10城市综合开元销售指数领先于同类刊物。
For Women magazines, U+ Weekly is the NO.1 in total 10 cities
发行数量及城市分布
CIRCULATION AND DISTRIBUTION
城市 City
上海 Shanghai 165,000 14%
北京 Beijing 135,000 11%
广州 Guangzhou 115,000 10%
成都 Chengdu 95,000 8%
杭州、温州、宁波 Hangzhou、Wenzhou、Ningbo 95,000 8%
南京、苏州、无锡 Nanjing、Suzhou、Wuxi 95,000 8%
沈阳 Shenyang 85,000 7%
深圳 Shenzhen 70,000 6%
西安 Xi’an 60,000 5%
武汉 Wuhan 60,000 5%
重庆 Chongqing 50,000 4%
天津 Tianjin 45,000 4%
大连 Dalian 35,000 3%
长沙 Changsha 26,000 2%
青岛 Qingdao 15,000 1%
哈尔滨 Harbin 12,000 1%
昆明 Kunming 10,000 1%
厦门/福州 Xiamen/Fuzhou 6,000 1%
长春 Changchun 6,000 1%
总量 Grand Total 1,180,000
---------------------------------
赠阅渠道分布
COMPLIMENTARY DISTRIBUTION CHANNELS
超过8400个赠阅点，覆盖全国12大城市，品牌与现代传播集团刊物合作别册，可有选择地随
刊进入集团的赠阅渠道，加大曝光机会，直达目标人群！
高档餐饮、娱乐场所；
高级珠宝钟表店；
高档商厦、购物中心；
时尚地标场所；
Spa，Yoga中心，高端会所，健身中心；
美容院，美发厅，高级护理中心；
部分高档商厦、购物中心VIP会员；
顶级酒店式公寓及四五星级酒店；
机场贵宾厅；
顶级品牌汽车展厅；
高级医疗机构；
主要私人会所、俱乐部；
知名市场研究公司、顾问咨询公司；
沪深两地上市公司CEO/CFO/COO/GM等；
全球500强在华投资机构CEO/CFO/COO/GM等；
在华中外合资企业500强CEO/CFO/COO/GM等；
国际EMBA俱乐部会员；
社会名流、名家、明星等。
High-end restaurants and entertainment venues;
High-end watch and jewellery shops;
High-end shops and shopping centers;
Up Market Venues;
Spa, Yoga and health clubs;
Hair & Beauty salons;
Selected areas in luxury of?ce buildings and VIP members of luxury shopping centers;
Leading hotel-style apartments, four-star and ?ve-star hotels;
Airport VIP Lounges;
Luxury car showrooms;
High-end medical care institutions;
Major private lounges and clubs;
Prestigious market research organizations and consultancies;
CEO/CFO/COO/GM of listed companies in Shanghai and Shenzhen;
CEO/CFO/COO/GM of Chinese ?rms with Fortune 500 investments;
CEO/CFO/COO/GM of top 500 Chinese joint ventures;
Members of International EMBA clubs;
Celebrities, famous experts and stars.
读者资料
READERSHIP PROFILE
年龄 Age
平均年龄30岁
<20 <20 0.7%
20~24 20~24 6.2%
25~29 25~29 35.8%
30~34 30~34 38.6%
35~39 35~39 17.6%
>40 >40 1.1%
教育程度 Education Level
大专 Junior College Graduate 35.2%
本科 University Graduate 51.2%
硕士及以上 Master Degree Or Above 8.8%
其他 Others 4.8%
职位状况 Occupation
国家干部 / 公务员 Government Organization Cadres 8.4%
企业 / 公司中高层管理人员Top / Middle Level Management 25.1%
企业 / 公司一般管理人员 Supervisor 27.3%
高级 / 中级专业人员 Senior / Secondary Professionals 19.6%
个体 / 私营业主 / 自由工作者 Self-employed / Self-operating Owner /Freelance 7.3%
其他 Others 12.3%
---------------------------------
2010广告刊例
2010 ADVERTISING RATE
2010年1月1日起生效
EFFECTIVE FROM JANUARY 1ST, 2010
人民币(RMB) 人民币(RMB） 人民币(RMB)
Book A Book B 实度尺寸Trim Size
封面拉页 Gatefold of Front Cover ( 2 Pages) 400,000 350,000 452mmx285mm
封二4P拉页 Inside Front Cover Gatefold ( 4 Pages) 500,000 450,000 682mmx285mm
封二跨版 Inside Front Cover Spread 328,000 267,000 460mmx285mm
封二全版 Inside Front Cover Full Page 185,000 230mmx285mm
第二跨版 2nd Double Page Spread 295,000 460mmx285mm
第三跨版 3rd Double Page Spread 272,000 460mmx285mm
目录前跨版 Double Page Spread Before Content Page 262,000 237,000 460mmx285mm
第一目录对页 Facing First Content Page 178,000 155,000 230mmx285mm
第二目录对页 Facing Second Content Page 158,000 143,000 230mmx285mm
书版权对页 Facing Masthead 147,000 230mmx285mm
编者言对页 Facing Editor’s Note 147,000 230mmx285mm
全版 Full Page (R.O.P) 115,000 100,000 230mmx285mm
跨版 Double Page Spread 230,000 200,000 460mmx285mm
中心跨页 Central Spread 283,000 227,000 460mmx285mm
封三 Inside Back Cover 140,000 120,000 230mmx285mm
封三跨版 Inside Back Cover Spread 230,000 210,000 460mmx285mm
封底 Outside Back Cover 262,000 206,000 230mmx285mm
封面横放条 Cover Banner 500,000
背版眉头 Poster 500,000
优家小秘密 U+ Secret Envelop 280,000
半版竖放 1/2 Page Vertical 84,000 72,000 110mmx285mm
半版横放 1/2 Page Horizontal 79,000 67,000 230mmx285mm
其他形式 Other Format 价格另议 To Be Discussed
指定版位 Available Fixed Position +15%
汇率兑换 Exchange Rate
以当日汇率为准 Up to the currency rate
半版横放广告关键性内容距离书口边至少5mm，且画面上边不加出血位，其余三边加出血位。
半版竖放广告如放在左手页，则广告画面右边不加出血位，其余三边加出血位。
半版竖放广告如放在右手页，则广告画面左边不加出血位，其余三边加出血位。
正中跨广告需提供一套跨版广告电子稿以保证广告印刷完整；若非正中跨广告，广告中心处（即骑马钉处）之文字及其他重要信息尽
量远离中缝，至少距离为5~10mm。
Half page Horizontal advertisement: text and visual should be at least 5mm away from the edge and add bleeding edge on each side
except the top.
Half page Vertical on the left page: add bleeding edge except the right side.
Half page Vertical on the right page: add bleeding edge except the left side.
Central Spread: need a set of CTP disc to make sure of the quality.
Double Page Spread: text and visual at least 5-10mm away from the Stitched binding position.
个人税前年收入Yearly Personal Income(RMB,Before Tax) 一线城市 ( 1st tier cities )
6万元以下 Less than 60,000 35.5%
6万元(含)~10万元 60,000 (inc.) ~ 100,000 40.1%
10万元(含)~14万元 100,000 (inc.) ~ 140,000 13.0%
14万元(含)~20万元 140,000 (inc.) ~ 200,000 4.5%
20万元(含)~30万元 200,000 (inc.) ~ 300,000 3.6%
30万元(含)~50万元 300,000 (inc.) ~ 500,000 2.8%
50万元以上 500,000 (inc.) Or More 0.5%
家庭税前年总收入Yearly Household Income(RMB,Before Tax) 一线城市 ( 1st tier cities )
8万元以下 Less than 80,000 9.5%
8万元(含)~15万元 80,000 (inc.) ~ 150,000 32.1%
15万元(含)~30万元 150,000 (inc.) ~ 300,000 37.0%
30万元(含)~50万元 300,000 (inc.) ~ 500,000 15.8%
50万元以上 500,000 (inc.) Or More 5.6%
个人税前年收入Yearly Personal Income(RMB,Before Tax) 二线城市 ( 2nd tier cities )
6万元以下 Less than 60,000 40.5%
6万元(含)~10万元 60,000 (inc.) ~ 100,000 45.1%
10万元(含)~14万元 100,000 (inc.) ~ 140,000 6.6%
14万元(含)~20万元 140,000 (inc.) ~ 200,000 3.5%
20万元(含)~30万元 200,000 (inc.) ~ 300,000 2.6%
30万元(含)~50万元 300,000 (inc.) ~ 500,000 0.8%
50万元以上 500,000 (inc.) Or More 0.5%
家庭税前年总收入Yearly Household Income(RMB,Before Tax) 二线城市 ( 2nd tier cities )
8万元以下 Less than 80,000 20.4%
8万元(含)~15万元 80,000 (inc.) ~ 150,000 38.3%
15万元(含)~30万元 150,000 (inc.) ~ 300,000 27.6%
30万元(含)~50万元 300,000 (inc.) ~ 500,000 9.5%
50万元以上 500,000 (inc.) Or More 4.2%
资料来源：读者俱乐部
Information Source : Reader’s Club
---------------------------------
刊登广告制约
TERMS AND CONDITIONS
在本集团系列出版物刊登广告，按中华人民共和国《广告管理条例》的有关规定办理。
开具证明：
有关注册商标广告，请出示商标注册证；
药品、类药品、化妆品广告出示省级卫生厅的批准文件；
招聘广告须经劳动部门或人事部门盖章认可；
招生广告应有教育部门审批手续。
本报刊对广告内容和设计图形有删改或拒绝刊登权。
广告稿必须在指定截稿日期前送到本公司。
广告刊出前，其设计、内文及插图须得本报刊同意。
本报刊保留权利，可在任何时间、以任何理由拒绝或取消任何广告。
预订期过后，不得取消合约。广告客户或广告代理若取消全部或部分合约，合约其余部分的所有折扣及/或版位保障将无效。
广告客户若未能在截稿限期提供材料，本报刊有权重新使用现有的材料。
订单或稿件指示上的任何条件，无论列明与否，若与广告价目表上的规定不同，本报刊将不受约束。
在欠交广告费情况下，本报刊保留向广告客户及/或广告代理，同时及个别追讨所欠款项的权利。
All advertisements that appear in any publication of Modern Media Group must comply with The Advertising
Ordinance of the People’s Republic of China.
Certi?cates Proof Requirements :
A certi?cate of registration must be presented when advertising a registered brand name and logo.
Pharmaceuticals and cosmetics advertisers must present advertising approval certi?cate from the Provincial Health Department.
Job advertising requires the approval stamp from the Labor or Personnel Department.
School advertising must be accompanied by a certi?cate from the Education Department.
The Publisher reserves the right to revise or reject any advertising copies or graphics.
Advertising copies must be delivered on or before closing date as designated.
Execution of an advertising booking order is subject to publisher’ s copy, including display, text and illustration.
The publisher reserves the right to reject or cancel any advertisement at any time for any reason.
Cancellation will not be accepted after the booking deadline. Cancellation either in full or in part by the advertiser or the advertising
agency of a contract nulli?es all rate and/or positioning protection for the remainder of the contract.
The publisher reserves the right to repeat existing material in hand when the advertiser fail to meet the material copy deadline.
The publisher will not be bound by any conditions, printed or otherwise, appearing in orders or copy instructions when such
conditions violat the regulations set forth in the rate card.
In the event of nonpayment, the publisher reserves the right to hold an advertiser and/or its advertising agency jointly and severally
liable bills are due and payable to the publisher.