一个阶层和他倡导的旅行
The class and the Travel it Advocates

---------------------------------

中国期刊领域发展速度最为迅猛的国际化大刊
财讯传媒集团生活消费类杂志的标杆旗帜
中国旅行消费领域当之无愧的内容领袖
读者旅行消费能力最强的权威媒体
灵活全面的整合营销平台
●   International key player featured with the fastest growth in Chinese magazine industry
●   The ?agship of lifestyle and personal consumption magazines with SEEC Media Group Ltd.
●   The unchallengeable leader equipped with diversi?ed and abundant contents in tourism of China
●   The dominating medium valued by the strongest consuming power of our readers
●   Flexible, comprehensive and integrated marketing platform.
Pioneering media for premium travel in China
首选《新旅行》       大理由
Five distinctive elements endorsing Voyage as your choice
中国高端旅行消费的引领者

---------------------------------

我们的编辑理念
优雅
精心呈现高端旅行方式，并第一时间提供奢华
旅行报告，涉及顶级酒店、度假村、餐厅、奢
华邮轮、航空及奢侈品等。
深度
每年向全球数十个国家和地区派出采访组，并
特约国内外著名摄影师以及考古、文物保护、
环保等领域的资深人士，深入国内外精彩地
域，进行独家报道；同时有来自旅行各个行业
的专家组成强大顾问团，为读者答疑解惑，提
供权威旅行指导。
富有责任感
我们号召可持续发展旅行，强调旅行应有利于
保护目的地的自然环境和文化多样性。在全球
化进程中，我们致力于增进目的地的独特性，
并不断推动旅行的进化。
我们的定位
为精英阶层量身定制的高端旅行杂志
《新旅行》杂志是国内高端旅行杂志的领军
者，为具有国际化视野，并热情探索世界的精
英阶层量身定制，倡导“优雅、深度、富有责
任感的旅行”。
我们的读者
锁定中国精英阶层，他们是来自商界、政界、
文化艺术、演艺、教育、传媒以及其他领域的
成功人士。
他们的共同点
● 富有，并拥有稳定的社会地位；
● 具有优越的教育背景及良好的鉴赏力，注重
品质与深度，追求精致优雅的旅行方式；
● 发自内心地热爱旅行，渴望深入探索陌生而
新奇的世界，并乐于为奢华旅行埋单；
● 具有责任感，认同“可持续发展”的理念，
倡导并实践环保的旅行方式。
Editorial Philosophy
Elegance
Voyage presents the high-end way of travel.
Meanwhile, we offer you high-end travelling
report at first hand, concerning about luxury
travelling equipments, hotels, delicacies and
aviation.
In depth
Each year, we send out reporting team to
dozens of countries and regions, and invite
photographers both home and abroad, as
well as experts in terms of archeology, antique
protection and environment protects, to explore
places around the world and give first-hand
reports. Meanwhile, we have experts from
different ields connected to tourism, to answers
questions from the readers and give instructions
to them.
Responsibility
We call for travel of sustainable development.
We emphasize that travel should protect the
natural environment in destination and try to
preserve the cultural diversification. In the
process of globalization, we make our efforts
to enhance the uniqueness of destiny and push
the evolution of travel.
Positioning
The high-end way of travel
customized for elites
Voyage magazine is a pioneer in premium
travel. It's customized for elites who have global
vision and are willing to explore the world with
passion, introduced “Travel with elegance,
depth and responsibility”.
Our readers
Voyage readers are of the Chinese elite class
ranging from business, politics, entertainment
industry, education, and media circle, etc.
All of these people:
Possess prosperous wealth and stable status.
Have outstanding education background and
exclusive taste, pursuing elegant travel style
with quality and profundity.
Keen on traveling, eager to explore the
unknown and mysterious world, and willing to
pay for the luxurious travel.
Hold strong sense of responsibility; agreeing
with the sustainable development notion and
advocating the environmental friendly traveling
style.一个阶层和他倡导的旅行
The class and the Travel it Advocates
   Media Description媒体描述

---------------------------------

   Media Description媒体描述
我们与其他旅游杂志的不同
国内第一本真正意义上的深度旅行杂志
旅游杂志告诉你去哪里、怎么吃、怎么玩，而我们将旅行视为一
种认识世界的独特方式。我们的报道超越了“休闲游客”的视
角，深入挖掘目的地的历史、文化和自然，在感官愉悦与人类永
恒价值之间取得平衡。
独家连线世界最优秀的头脑
展现顶尖人士的旅行方式及理念
《新旅行》每月独家专访世界不同领域的顶尖人士，与读者分享
其极富个性的旅行经历及感悟。如著名设计师陈幼坚、视觉艺术
家叶锦添、杰出环保人士廖晓义、建筑师隈研吾、摄影师荒木经
惟、环保建筑之父保罗·索莱里等都已接受《新旅行》专访。
携手全球最出色摄影师
麦克·山下、Steve McCurry、Jonas Bendikson、Francis Latreille等众多享
有世界声望的摄影师为《新旅行》带来精彩专题报道。
最具阅读性和观点性的杂志
我们邀请作家、艺术家、人文学者、探险家、考古学者讲述与世
界上最精彩目的地相遇的故事，其中很多是他们无数次深入目的
地，或者长期旅居的成果。他们是一流的叙述者，将故事性和观
点性完美融合。
Differences between Voyage
and other travel magazine
China’s irst travel magazine in real sense
A travel magazine can tell you where to spend your holiday, enjoy delicious food and have fun. We regard travel as a special way to get to know the world. Our articles, transcending perspective of “leisure travelers”, touch on history, culture and nature of the destinations in details to link sensory pleasure with eternal value of the human kind.
Exclusive interview with the most brilliant travelers to demonstrate their unique ideas and styles
Voyage shares with readers unique travel experience and inspirations by interviewing elites in various fields each month, such as the famous designer Chen Youjian, stylist Ye Jintian, outstanding environmentalist Liao Xiaoyi, architect Wei Yanwu, photographer Araki Nobuyoshi, the father of  green architecture Paul Soleri, etc.
Celebrated photographers
Many worldly renowned photographers have been engaged as long-term contributors to Voyage, including Michael Yamashita, Steve McCurr, Jonas Bendikson, Francis Latreille and so on.
The most readable magazine delivering the
broadest viewpoints
We invite writers, artists, humanist, explorers and archeologists to share stories about their travels to the most fantastic destinations, most of which are related to their numerous visits or long-term sojourn, e.g.. They are
super narrators adept in fusing stories and views perfectly.
平台背景
《新旅行》隶属于财讯传媒集团(SEEC Media
Group Ltd.)。成立于1998年的财讯传媒集团是中
国首屈一指的杂志类媒体运营商，是香港上
市公司(联交所股票代码：HK0205)，旗下拥有
《新旅行》、《财经》、《新地产》、《美好
家园》、《中国汽车画报》、《体育画报》、
《电脑时空》、《证券市场周刊》、《成功
营销》、《动感驾驭》、《Hislife他生活》、
《TimeOut》、《GRAZIA红秀》等十余种强势媒
体。《新旅行》于2004年5月创刊发行，是财讯
传媒集团生活消费类杂志的标杆旗帜。
Platform Background
Voyage is a subsidiary of SEEC Media Group Ltd. Established in 1998, and listed on Hong Kong Stock Exchange (SEHK Stock Code: HK 0205), SEEC Media Group Ltd. is a leading magazine media operator, possessing dozens of prevailing magazines including Voyage, Caijing Magazine, New Real Estate, Better Homes & Gardens, China Auto Pictorial, Sports Illustrated, PC Magazine, AUTOCAR, Hislife, TimeOut , GRAZIA, etc. Voyage magazine was unveiled in May 2004, dominating as the leading publication
in SEEC.

---------------------------------

   Analysis on readers读者分析
央视市场研究股份有限公司（CTR）的中国商务人士调查CBES（China Business Executive Survey）及北京新生代市场监测机构提供的中国新富市场与媒体研究（H3）数据结果表明——《新
旅行》对商务人士有较强的吸引力，近两年来《新旅行》在商务人士中的发展态势迅猛，在商务人士中的影响力不断扩大。
读者构成：
● 从平均年龄来看，《新旅行》35-44岁的
读者比例为38.6%，高于同类杂志的相应比
例，这一年龄段的读者进入事业有成型阶
段，更具经济实力，因而在相关旅行类产
品中具有优秀的广告价值。
● 从学历结构来看，《新旅行》读者中有
62.0%具有本科及以上学历，明显高于总体
水平，可见该刊读者具有更强的文化素养。
● 《新旅行》读者有25.5%是董事会成
员，有39.5%是CEO，高于商务人士总体水
平，从中可以看出《新旅行》读者在单位
中拥有比较强势的地位，掌握着更多的话
语权。
● 《新旅行》读者有海外生活工作经历，
和有过海外学习培训经历的比例均高于商
务人士总体的相应比例，表明该部分读者
更适应国际化潮流，可能对海外奢侈品的
接纳程度更高，更富广告价值。
读者阅读习惯：
● 《新旅行》多种的发行渠道也保证了
读者多样化的阅读来源，《新旅行》读
者中，通过购买或订阅获得杂志的主动
读者比例达到48.1%，读者通过付费的方
式获得杂志，对杂志的版面和内容阅读
必然会更加的认真仔细，为该媒体的信
息传达打下了良好基础。
● 《新旅行》读者中，82.6%的读者在阅
读杂志时会阅读广告，高于同类型其他杂
志；该杂志读者对于广告更容易接受，这
对于该杂志上的广告或信息的传播打下了
坚实的基础。
● 《新旅行》读者中，杂志重度读者的倾
向性指数达到307，说明该杂志对杂志类媒
体的重度读者拥有更强的影响力，是杂志
类媒体中较佳的信息传播平台。
● 《新旅行》的读者阅读时间较长，主动
性较强，阅读仔细充分，杂志广告阅读率
较高，从而为广告信息的传播创造了较为
有利的条件。
读者生活形态：
● 《新旅行》读者更热衷于参与各种高
端的运动俱乐部，读者更加喜欢健身、汽
车、高尔夫等高端运动健身活动。
● 《新旅行》读者对工作和生活的满意度
较高，读者中89.1%对自己的工作感到满
意，89.2%对生活感到满意，认为自己身体
很好的读者也占到了79.1%。这展现出该杂
志读者乐观积极的一面。
● 《新旅行》商务人士读者参加登山、游
泳、跳舞、瑜伽、保龄球、高尔夫等各类
体育活动的程度均较高，超过商务人士总
体水平，表明该刊读者具有很好的健身和
运动意识。
● 《新旅行》商务人士读者参加各种投资
活动的比例均较高，超过商务人士总体水
平，显示出《新旅行》读者投资意识比较
强，具有较雄厚的消费基础。
读者消费特征：
● 《新旅行》的读者在公司中具有较大的
决策权，在多项企业产品和服务购买中担
任决策者的比例高于商务人士总体水平，
在企业相关产品与服务上的采购具有较大
的影响力。
● 过去一年，《新旅行》读者超过半数
有过商务旅行比例，超过八成有过私人旅
行比例，这组数据均高于商务人士总体水
平，反映出《新旅行》读者确实是热衷旅
游的群体。
● 《新旅行》的读者在个人消费上也很活
跃，他们对汽车、中高档手表、房产、香
水、护肤品、润肤品、旅行装备、金融投
资和3C产品的消费需求较高，是以上产品
及服务的良好广告受众。
● 《新旅行》的读者对于汽车消费拥有自
己的独到见解，而且是汽车消费者中的意
见领袖。他们注重自己的社会地位，希望
通过品牌、消费来彰显自己的身份。他们
消费活跃，喜欢用奢侈品来彰显自己的消
费实力。他们对广告的信任度较高，具有
较强的冲动消费倾向。
● 《新旅行》的商务人士读者乐观积极，他
们发自内心地热爱旅行，渴望深入探索陌生
而新奇的世界，并乐于为奢华旅行埋单。
Who are our readers?
38.6 percent of our readers are 35-44 years
old, more than that of our counterparts. They
are successful in career and more powerful
in finance, implying high ad value for travel
products.
62.0 percent of Voyage’s readers are degree
holders, representing an audience better
educated than average of press media.
25.5 percent of Voyage’s readers are board
members and 39.5 percent CEOs, meaning that
our readers are better positioned to influence
decisions in their organizations.
The number of Voyage’s readers with
international living, work, study and training
exposure is larger than that of its peers. They are
more adaptive to international trends and prone
to accept overseas luxuries, delivering higher ad
value.
The China Business Executive Survey (CBES) conducted by CVSC-TNS Research (CTR) and the China New Rich Marketing and Media Study (H3) carried out by Beijing New Generation Market Monitoring Institution show that Voyage is very appealing to business people. Over the recent two years, Voyage has seen a strong momentum among those group of readers in terms of both circulation and inluence.
Habits of our readers:
Voyage’s multiple circulation channels enable
our readers to read the magazine in many
ways. 48.1 percent of our readers purchase
or subscribe Voyage proactively. They will
read more carefully because they have paid
money for the magazine, partially empowering
information communication of Voyage.
82.6 percent of Voyage’s readers will look
through the ads when reading the magazine,
more than that of our competitors. They are
more susceptible to core messages of the lyers
and inserts, implying higher value of marketing
communications via Voyage.
Among the readers of Voyage, the tendency
index of heavy readers has reached 307,
demonstrating that the magazine has strong
influence on the audience and is a better
communication platform among press media
community.
Voyage readers often spend much time on
reading the magazine with more initiative. Their
careful reading contributes to a higher ad look-
through rate, which is conducive to improved
returns on media investment.
Lifestyles of our readers:
Voyage’s readers are more enthusiastic about
various high-end sports clubs and fitness
activities, such as exercise, automobile and golf.
89.1 percent of Voyage’s readers are satisfied
with their work, 89.2 with their life, and 79.1 with
their health, showing that they are optimistic and
positive.
Voyage’s readers are more interested in
mountaineering, swimming, dancing, yoga,
bowling and golf than general business people,
meaning that they have higher awareness of
beneits of itness and sports.
Voyage’s readers more likely to make
investments than normal business people, with
stronger awareness of investment and higher
consumption power.
Consumer characteristics of our
readers:
Voyage’s readers have more power to make
decisions on product and service purchase in
their organizations. Proportion of our readers
acting as decision makers on product and
service purchase is higher than the average
among business people.
In the previous year, more than half and 80
percent of Voyage’s readers took business
and personal trips respectively, higher than the
average of the business community. These
igures relect that Voyage’s readers are indeed
keen on tourism.
Voyage’s readers are active in personal
consumption. They have high demand for autos,
mid-to-high-end watches, real estate, perfume,
skin care products, travel outfits, financial
investment and 3C products, representing a
right target group of marketing campaigns for
those offerings.
Voyage’s readers often have unique views on
and are opinion leaders in auto consumption.
They, attaching importance to their social status,
want to show their identities through brand and
consumption. They, usually active consumers,
prefer to reveal their consumption strength
with luxuries. They trust ads and are inclined to
impulsive purchasing.
Voyage’s readers are optimistic and positive.
They have deep love for tourism from the
bottom of hearts. They are eager to explore
strange and novel world and willing to pay for
luxury travel experience.

---------------------------------

2004年  
甫一问世便独家确立高端旅行的报道宗旨。
2005年 
引领先河地于旅行媒体首创明星封面。至今已
与国内众多一线明星合作，赴世界著名目的地
进行封面拍摄，如李冰冰、徐静蕾、范冰冰、
陆毅、姚晨、杜鹃、张梓琳等。
2006年  
向全球90余个国家和地区派出采访组。
2007年  
致力于全球秘境报道，记者足迹踏遍世界最后
的净土。精心制作的《全球濒危目的地排行
榜》引起业内外强烈反响。
2008年  
开启高端酒店评选，锁定国内最出色五星级酒
店，全面推介旅行中的奢华下榻。
2009年  
发起国内媒体首个可持续旅行大奖。第一届可
持续大奖授予表现杰出的生态勇士，第二届授
予致力保护目的地多样性的精英人物。
同年先后推出“爱与希望”、“生态旅行”、
“狂野星球”及“5周年珍藏”4大年度特辑，以
鲜明的主题性和强大制作引起强烈关注。
2010年  
全面开启“环球梦想计划”，为国内媒体首次
设立旅行基金。
2004
Focusing on high-end travel since debut.
2005 
Initiating celebrity-featuring cover for travel
media. Many A-List stars in China have been
photographed in world-famous resorts for the
cover, including Li Bingbing, Xu Jinglei, Fan
Bingbing, LuYi,Yao Chen, Du Juan, Zhang
Zilin, etc.
2006  
Sending reporter groups to more than 90
countries.
2007  
Committed to coverage on mysterious lands.
Our staff reporters have been to the last pure
lands on the planet. The elaborate List of
Endangered Resorts in the World aroused
strong repercussions.
2008  
Initiating election of high-end hotels. The
best 5-star hotels are recommended for your
luxurious accommodation.
2009 
Launching sustainable travel award. The award
was granted to an outstanding ecological
warrior for the irst year and to elites committed
to protecting diversity of resorts for the second
year.
Publishing 4 special editions: “Love and Hope”,
“Ecological Travel”, “Wild Planet” and “Collection
for the 5th Anniversary”, attracting great
attention for its sharp-cut topics and excellent
production.
2010  
Sponsoring the World Dream Plan, the irst
travel fund by China’s media.
国内部分40%
国外部分60%
Column Settings
Abroad: 60%
Domestic: 40%
内容比例
图片 60%
Picture: 60%
Picture/text ratio
文图比例
奢华旅行35%
人文、探索25%
奢侈品消费12%自驾、户外8%
Content Distribution
Luxurious
travel: 35%
humanities &
exploration: 25%
people
& others: 5%
luxurious products: 12%driving &
outdoors: 8% 
business
travel: 15%
内容分配
商务旅行15%人物及其他5%
栏目编排 Column Settings
国内最具原创性高端旅行杂志 6年不断引领旅行潮流
China's most creative high-end travel magazine  Leading travel trends in 6 years
Article: 40%
文字 40%
   Editing Content编辑内容
 

---------------------------------

Hits
Cover Story
The “Scenery + Beauty” magazine
cover style is a groundbreaking
innovation leveraged by Voyage
to secure inimitable competitive
advantage, stemming from
its originality and demanding
maneuvering capability.
Observer
In-depth analysis of luxury
destinations by seniors in the industry
characterizes this section.
Business Traveler
This section delivers features
about tens of millions of business
travelers, the mainstay and top-
of-the-range of China’s travel
market. The Business Traveler
column focuses on hot topics
such as aviation, business hotel
accommodation and high-tech,
and gives a through analysis on
new trend in business trip.
Strategy
Travel solutions customized for elites,
such as Island Owner or Chatelain
and How to Invest in Your Vacation
Palace about investment in travel real
estate, are provided in this section.
Interview
Exclusive interviews with worthies
in politics, business, culture and
art communities explore their travel
experience and inspirations unknown
to others.
Discovery
Archaeological, ecological and
field-study features composed
by anthropologists, ecologists
and archeologists deliver unique
characteristics and abundant
knowledge of destinations of interest.
Driving
A professional column combining
vehicle functions and travel funs. It
is themed at self driving tour, and
concerns about routines, equipments,
driving skills, offering all kinds of
instructions for your self-driving trip.
   Editing Content编辑内容
 
金牌栏目
封面人物
“美人+美景”的养眼封面，开
创中国旅行媒体明星封面之先
河；以其独创性和超高操作难
度，令杂志具有独一无二的强大
封面竞争优势。
发现
由人类学家、生态专家、考古学
者撰写，内容为具有明确主题和
目的性的考古、生态地质考察、
田野调查等探索活动，知识性
浓厚。
自驾
将汽车功能与旅行乐趣完美结合的
专业栏目，以自驾车旅行为主题，
涉及相关线路、装备、驾车技巧等
内容，为驾车出游提供全方位的实
用指点。
专辑
为杂志的精华内容。包括概念式
专辑、奢行专辑、人文专辑等。
概念式专辑倡导全新旅行概念和
消费趋势；奢行专辑锁定私人海
岛、豪华游艇、超五星级酒店、
王室贵族度假地……为追求个性
化旅行的高端旅行者量身打造；
人文专辑从文化和历史角度对旅
行目的地进行深入考察，展现全
球最杰出的自然、文化遗产。
榜单
针对奢华目的地、酒店、餐厅的
权威评选。
观察家
业内资深人士生动解析奢华旅行
热点。
商务旅行者
处于中国旅游市场金字塔顶部的是
数以千万计的商务旅客，他们是中
国旅游市场的中坚力量。此版块对
航空、商务酒店、高科技等与商旅
密切相关的热点和趋势进行深刻分
析，并提供实用指导。
策略
为精英阶层度身定制的旅行解决
方案，如关于旅行房产投资的
《岛主还是城堡主》、《如何投
资你的度假行宫》等。
连线
独家专访政治、商界、文化艺术等
领域的杰出人物，展现他们个性化
旅行经历以及感悟。
Features
A compelling spectrum of special
editions for new ideas, luxury travel
and culture deliver the essences of
the magazine. The special edition
for new ideas advocates brand new
travel concepts and consumption
trends. The special edition of luxury
travel, tailor-made to high-end
travelers pursuing personalized
tourism, focuses on private islands,
luxury yachts, five-star-plus hotels,
resorts for royal and nobles. The
special edition of culture investigates
the destinations from the perspectives
of history and culture to deliver the
most splendid natural and cultural
heritage in the world.
Hot List
This section provides authoritative
voting of luxury destinations, hotels
and restaurants

---------------------------------

In the year of 2011, let’s focus on Third
Sustainable Travel Award"
Traveling brand with typical signiicance"
Travel destination combining history, art,
humanity and fashion
Prominent people and brands that make huge
contribution to eco-friendly travel industry
Organizations and agencies that make efforts in
travel of sustainable development.
Annual Top Events
Voyage Travel Brand Annual Award
The grand event with numerous celebrities and
travelling experts will present thoroughly the
notion of “A class and the Travel it Advocates”
让我们一起关注“第三届可持续旅行大奖”
具有代表性和典范意义的旅行品牌；纵横历史
和现代、展现人文艺术、创新旅游潮流的旅行
目的地；
为保护目的地自然环境和文化的多样性作出重
大贡献的杰出人物和品牌；关注物种保护和那
些为物种保护作出贡献的品牌和机构。
年度金牌活动
“新旅行之夜”暨《新旅行》年度旅行盛典
旅行的力量
盛大奢华颁奖晚会，明星名流璀璨云集，国内
国外旅行精英荟萃，全面彰显“一个阶层和他
倡导的旅行”！
   Marketing Promotion市场推广
 

---------------------------------

   Marketing Promotion市场推广
 《新旅行》旅行目的地系列推广活动 Voyage Travel Activities
旅行目的地评选和巡展活动
评选中国旅行者最喜爱的度假胜地
举办独特的旅行目的地的商场品鉴旅游节
现场体验绚丽的世界风情
多家旅行社联合指点周到服务
展示最新的旅行产品和精华
“大鸟看世界”摄影系列活动
以旅游摄影为主题的高品质旅游交流活动；
涵盖摄影品位沙龙、个性旅行体验、旅行摄影
大赛和摄影艺术展；
汇聚国内外知名旅游机构、专业摄影师、资深
玩家及先锋读者。
《新旅行》环球梦想计划
作为年度重点推广活动，环球梦想计划锁定中
国千万个充满激情和梦想的旅行者；
新旅行将联合平面、网络、电台等众多渠道面
向社会各阶层对旅行计划进行征集；
由专家评审团和网络热评后评出的最终获胜的
旅行计划，
将得到《新旅行》全面资助，强大的前、后
期宣传使得此活动浓厚的人文关怀精神得以
深层推广。
“旅行达人”俱乐部
聚合旅行者，吸引爱好者的达人圈
为资深旅行玩家定制服务的VIP Club；
定期组织主题活动，联手合作品牌，贴身推广
最新旅行理念；
Voyage Dream Plan
As a key promotion, the Voyage Dream Plan
will sponsor travelers who are full of passion but
inadequate in inance.
Voyage will collect travelling plans from the whole
society, via printed media, website and radio.
The travelling plan proved by experts will get
sponsorship
Powerful propaganda will promote the humanity
spirits of this plan.
Voyage Club
Community interested by travelers and intelligent
persons
VIP Club customized for senior travelers
Organize theme parties regularly, and promote the
latest trend in travel joint by brands.
Itinerant exhibition of Destinations
Electing favorite resorts of Chinese travelers;
Holding unique tourism festivals for resorts;
Experiencing colorful world culture on site;
Joining hands with multiple travel agencies to deliver
outstanding services;
Showcasing the newest travel products and the hits.
“From the Eyes of Big Bird”
Photography
The first activity in China on high-end travel
experience, themed at photography.
Covering photo shooting saloon, personalized travel
experience, shooting competition, and photography
exhibition;
Invite famous travel agencies both home and abroad,
professional photographers, insiders and pioneering
readers.
Brand Promotion
Powerful propaganda via advertisement
Outdoor advertisements at airports, on buildings and
in banks’ VIP rooms cover all commercial centers
and busy areas in key cities through out China, which
will reach the utmost high-end population, and help
present high-end location and the power of brand.
SEEC Group Intergrate Media
Voyage, Caijing Magazine, Vision, Financial Practice,
New Real Estate, Better Homes & Gardens, China
Auto Pictorial, Sports Illustrated, PC Magazine,
AUTOCAR, Hislife, TimeOut , GRAZIA,etc, with full
page advertisement propaganda through the year.
品牌宣传
强大广告宣传攻势
机场候机大厅、商场楼宇、银行贵宾厅电子海报等广告
宣传，全面立体覆盖全国重点城市高档商业区及繁华路
段，涵盖人流量最大和最高端人群渠道，彰显杂志高端
定位及品牌实力。
财讯传媒集团媒体资源整合
《财经》、《视觉》、《金融实务》《新地产》、《美
好家园》、《中国汽车画报》、《新画报》《体育画
报》、《电脑时空》、《证券市场周刊》、《成功营
销》、《动感驾驭》、《新旅行》、《Hislife他生活》、
《TimeOut》、《GRAZIA红秀》、《证券市场红周刊》等
刊物的整版广告联合宣传。
《新旅行》年度高端酒店评选
最全面、最完整领略五星级以上酒店奢华细节
多渠道、多领域精英读者群深度参与
资深编辑及行业专家后援团深入调研观察
推介旅行中的“奢华下榻”
全球酒店鉴赏珍藏版图书
Voyage’s Annually Best Luxury
Hotels Awards
Report all luxury details on hotels above 5 stars
Elite readers from many ields take part in
Senior editors and industrial experts research in
depth;
Present to you a luxury accommodation during
your trip
Special Edition on Global Hotel Appreciation

---------------------------------

   Distribution Conditions发行情况
 发行数量
全国总发行量：每月586000册
《新旅行》的发行优势在于锁定高端订阅和发行渠道，每年机场等高端
渠道的发行量直线飙升，2009年以来同时大力开拓集团订阅渠道，更多
更好地为广告客户提高了与目标读者有效、准确的沟通机会。
常规发行零售渠道
全国邮政报刊亭、全国连锁超市，中石化各大加油站、北京、上海、广
州、深圳及全国各地机场图书销售店，北京、上海、广州、深圳等全国
城市图书馆、京沪高铁全线书店
优势的订阅渠道
集团订阅：中国国航银卡用户、全国交通银行白金卡用户、招商银行北京
分行金卡用户、北京银行VIP用户、中信银行VIP用户、中国移动VIP用户、
中国联通VIP用户。
联合订阅：与《财经》、《地产》、《南方人物周刊》、《第一财经
周刊》、《TIME OUT》、《GRAZIA红秀》、《成功营销》等刊物开展
联合订阅。
Distribution Quantity
Total in China:
586000copies per month
Voyage’s advantage lies in high-end subscription and distribution channel.
The distribution in channels such as airports, ive-star hotels, bank VIP rooms
and Private Clubs increases each year. Since 2009, we’ve explored group
subscription, offering a communication opportunity between advertisement
clients and target readers.
Retailing Channel
Newspaper kiosk in China,Chain supermarkets in China;Sinopec petrol stations.
Book stores in airports in Beijing, Shanghai, Guangzhou, Shenzhen and other
big cities.Libraries in Beijing, Shanghai, Guangzhou, Shenzhen and other cities in
China.Book stores across Beijing-Shanghai high-speed rail
赠阅19%
Free distribution 19%
订阅32%
Subscription 32% 
零售49%
Retails 49% 
其他城市11%
Others 11%
二类及旅游城市38%
Tire 2 Cities and
Tourist Cities 38%
一类城市51% 
Tire 1 Cities 51%
发行分布 Distribution Channel区域发行量分布 Regional distribution
DM and Display Channel
120 China CITIC Bank VIP rooms in Beijing, Shanghai and Guangzhou (New
channel in 2011)
1000 ive-star and above high-end hotels in China (New channel in 2011)
Airport display—lounge of irst class and business VIP in airports in Beijing,
Shanghai, Guangzhou and other captain cities in China
Travel agency display—300 travel agencies in Beijing, Shanghai, Guangzhou and
other major cities for outgoing passengers.
Foreign embassy display—tourism bureau of foreign countries.
Shopping mall display—Cashing and Rest Areas in 1000 high-end shopping
malls in Shanghai, Beijing and Guangzhou
Hotel display—more than 1000 luxury hotels of 5 stars in China;
Starbucks Coffee display—all Starbucks Coffee in Beijing, Shanghai, Hangzhou
and Suzhou;
Ofice building display—more than 2000 high-end ofice buildings in Beijing,
Shanghai and Guangzhou;
VIP rooms in banks—VIP rooms in CMBC, BOC, SPDB, CMB and other major
banks in China, in Beijing, Shanghai and Guangzhou.
4S stores for luxury cars—1000 4S stores in Beijing, Shanghai and Guangzhou;
Other high-end places display—more than 15000 private clubs, display room for
luxury cars, SPAs, Golf Clubs, cafes, etc.
强势的直投和展示渠道
北上广三地中信银行VIP室120余家 (新增渠道)
全国5星级以上高端酒店1000余家 (新增渠道)
机场：全国城市头等舱、商务舱VIP休息室及出境VIP室
旅行社：京沪穗等重要出境客源地300余家旅行社
外国使馆：外国使领馆等驻华机构旅游局
商场：北京、上海、广州1000余家高档商场收银及休息场所
星巴克：北京、上海、杭州、苏州所有星巴克店
写字楼：北京、上海、广州高档写字楼，共计2000余家
银行VIP室：北京、上海、广州招商银行、民生银行、交通银行、建设
银行、中国银行、浦发银行、深圳发展银行、光大银行、北京银行等
VIP室
高档汽车4S店：北京、上海、广州4S店1000余家
其他高档会所：私人会所、名车展厅、健身美容中心、高尔夫俱乐部、
马术俱乐部、咖啡厅、户外用品店、摄影器材店等场所15000余家
Subscription Channel
Group subscription—Silver card of China Airlines, Platinum Card for BOC, Gold
card for China Merchants Banks in Beijing, VIP for BOB, VIP for CITIC, VIP for
China mobile, VIP for China UNIONE, etc.
Joint subscription—we carry out joint subscription activities with “Caijing” “New
Real estate” “Southern People Weekly” “CBN Weekly” ”Time Out” “GRAZIA”
“V-Marketing China” and other journals.

---------------------------------

媒体渠道优势和广告传播优势
● 绝对高端客户群
这里是全国最大的“富豪俱乐部”，受众群体
具有知识层次高、收入高、消费能力高的特
点，且多数是公司的领导层、决策层。
● 冲击力强
由于媒体遍布VIP候机室各个角落的特点，每位
旅客休息时必将看到，到达率100％，属强势媒
体，具有很强的冲击力。
● 受众率高
杂志投放数量占休息室杂志90％以上，广告有
效到达率高；覆盖范围广（覆盖近30家国内外
航空公司的头等舱、公务舱客人）。
内容定位与描述
包括“商旅·航空、商旅·下榻、商旅·科技、商
旅·装备，定制旅行、专辑、玩家、自驾车”
等栏目，提供与商务旅行密切相关的商务、
会展信息，以及酒店、航空公司、商务车、
商务装、数码产品、IT产品(笔记本电脑等)、
通讯产品（商务手机等）、金融产品（信用
卡等）等商旅相关产品的推荐，CEO级玩家
商旅玩经共享等。
发行渠道
独家垄断国内机场头等舱公务舱VIP候机室渠道
首都机场1号航站楼头等舱、公务舱VIP候机室
首都机场2号航站楼BGS国内、国际头等舱、公
务舱VIP候机室
首都机场3号航站楼BGS国内、国际头等舱、公
务舱VIP候机室
国内重要城市机场头等舱、公务舱VIP候机室
读者结构分析
每年有300多万成功人士、商旅精英在此停留、
休息、候机；
根据统计，在这些人群当中：
高级政府官员占17％，
高级工商管理人员占75％，
体育、影视明星及其他人员占8％。
Voyage Special Issue- First/Business Class VIP
Lounge Magazine Designed by Voyage, a free
magazine placed in the First/Business Class
Lounge, Voyage Special Issue for First/Business
Class VIP Lounges (currently distributed with
Voyage) beneits from an exclusive coverage of
3 million premium readers per year. Dozens of
magazine display stands will be provided in the
irst/business class lounges for the convenience
of passengers to take the magazines and pass
them around.
新旅行·头等舱公务舱VIP候机室专刊
Voyage Special Issue
Contet Orientation
Multi sub-columns including “Business Airlines,
Business Hotel, Business Travel Kit, Iconic
Itinerary, Features,Tasty Travelers, Driving”,
provide well-rounded business, conventions and
exhibitions information which are closely related
to business travel, and recommendations for
business trip related products and service such
as hotels, airline companies, business cars,
business suits, digital products, IT products
(laptop and the like), communication products
(business mobile phone and etc.), inancial
products (credit cards and etc.), as well as
shared business travel experiences from CEOs
as frequent traveler.
读者为各航空公司的高端旅客
中国南方航空，海南航空，南方航空（1号航站
楼）、东方航空、上海航空、深圳航空，法国
航空，荷兰航空，英国航空，全日空航空，澳
门航空，泰国航空，北欧航空，新加坡航空，
韩亚航空，日本航空，土耳其航空，以色列航
空，美国联合航空，普尔科沃航空，美国西北
航空，阿斯塔那航空，香港国泰航空，土库曼
斯坦航空，乌兹别克斯坦航空，埃塞俄比亚航
空，津巴布韦航空，加拿大航空，马来西亚航
空，乌克兰航空，斯里兰卡航空，菲律宾航
空，西班牙航空等。
Distribution Channel
Exclusively monopolized the First/Business
Class channel
First/Business Class VIP lounges in terminal
building 1 of Beijing Capital International Airport
BGS Domestic First/Business Class VIP
lounges in terminal building 2 of Beijing Capital
International Airport
BGS International First/business Class VIP
lounges in terminal building 2 of Beijing Capital
International Airport
Other First/Business Class VIP lounges in
airports of major cities in china.
The Readership Analysis
More than 3 million successful people and
business elite wait for their lights in these
airport lounges.
According to statistics,
17% of them are senior governors,
75% are senior business managers,
8% are sports or movies celebrities and other
people.
Media Advantage
1 Absolute High End Reader: the VIP lounge
is widely considered as the “elite club” of
knowledgeable members with high income and
strong consuming power: most of them are
corporation leaders and decision makers.
2 Great Impact: being displayed every corner
in VIP lounges, Voyage Special Issue for irst/
business class lounge is inevitably noticeable
for every passenger resting in the lounge with
100% arrival rate, and can be categorized as
strong inluential medium with powerful impact.
3 Great Audience Share: (the number of this
magazine accounts for more than 90% of
total number of magazines placed in the irst/
business lounge) with high advertising effective
arrival; wide coverage (reaching irst/business
class passengers of nearly 30 domestic and
international airlines).
The high end passengers of the following airline companies are also
our readers
China Southern Airlines, Hainan Airlines,
China Southern Airlines(Terminal Building
1), China Eastern Airlines, Shanghai Airlines
and Shenzhen Airlines,Air France, KLM,
British airways, ANA, Air Macau, Thai Airways
International Airline, Scandinavian Airlines,
Singapore Airlines, Asiana Airlines, Japan
Airlines, Israel Airlines, United Airlines, Pulkovo
Airlines, Cathay Paciic Airway, Turkmeninstan
Airlines, Uzbekistan Airways, Ethiopian Airline,
Air Zimbabwe, Air Canada, Malaysia Airlines, Air
Ukraine, Sri Lanka Airlines, Philippine Airlines,
Air Europa.
读者结构分析  The Readership Analysis
高级政府官员17%
17%of them are senior governors
高级工商管理人员75%
75% are senior business managers体育、影视明星及其他人员8%
8% are sports or movies celebrities and other people
   Voyage Special Lssue机场专刊
该专刊是为国内机场头等舱、公务舱VIP候机室高端旅行者量身打造的商务专刊（与《新旅行》杂志在国内机场头等舱、公
务舱VIP候机室同步发行），由《新旅行》杂志特别企划，独家垄断国内机场每年300万高端客户群，摆放在机场头等舱、公
务舱VIP候机室的各个角落，并配专用杂志架，方便客人免费取阅。

---------------------------------

《新旅行》杂志广告订单截稿时间为每月10日，广告电子文件截稿时间为每月15日。
Voyage Magazine advertisement due is on the 10th day of every month, and the computer iles is on the 15th day of every month.
   Advertising Quotation广告合作
常规广告报价 General advertising quotation
版位layout2011年价格 (RMB)Quotation 2011 (USD)
整版内页Normal inside Full Page150,00023,000
版权页对页Copyright Side Full Page185,00028,000
卷首语对页Editor's Note Side Full Page180,00027,000
第一目录对页1st Content Full Page240,00036,000
第二目录对页2nd Content Full Page225,00033,500
目录对页Side Full Page200,00030,000
第一跨页1st Spread Page370,00055,500
第二跨页2nd Spread Page330,00049,500
第三跨页3rd Spread Page310,00046,500
目录前跨Spread Page Inside Content 300,00045,000
普通跨页Normal Spread Page265,00040,000
封二Inside Front Cover280,00043,000
封二对页Full Page Facing Inside Front Cover280,00043,000
封三Inside Back Cover225,00035,000
封底Outside Back Cover390,00059,000
封面拉页Gatefold of Front Cover480,00072,000
1/2版内页1/2 Inside Page95,00015,000
1/3版内页1/3 Inside Page75,00012,000
1/4版内页1/4 Inside Page65,0009,800
整版软文Soft advertorial120,00018,000
整版软文制作费（按每P收费）10,0001,500
 
广告尺寸
Advertisement Space
整版 Full Page214mm×275mm
跨版 Double Page Spread428mm×275mm
竖1/2版 1/2 Vertical107mm×275mm
横1/2版 1/2 Horizontal214mm×132.5mm
竖1/3版 1/3 Vertical71mm×275mm
横1/3版 1/3 Horizontal214mm×85.5mm
竖1/4版 1/4 Vertical53.5mm×275mm
横1/4版 1/4 Horizontal214mm×68mm
另册 Supplement185mm×260mm
广告刊登须知
● 每期刊登前60天通知，超过此期限交纳50%
违约金；
● 付款期限：刊登前30天付款；
● 本刊有权根据文章内容安排广告版面；
● 广告设计样稿和文字须经本刊同意才可以发
布，本刊有权拒绝任何广告；
● 广告客户须按照中国《广告法》规定交验有
关证件；
● 广告图文资料若有错误，本刊概不负责。本
刊不接受电话改稿，若需改稿，须在截稿日期
之前（出刊日前30天），以书面形式通知《新
旅行》广告部；
● 请提供四色印刷样稿；在截稿日期之前若没
有收到新的广告样稿,本刊有权重复使用前一期
的广告样稿，广告客户须按原规定价格支付全
额广告费；
● 如果广告客户或广告公司取消原订单的任何
一部分,一切原定价格和广告位置将予以作废；
● 本刊在广告刊出后有权处置广告资料,如需收
回该资料,广告客户或广告公司必须书面通知本
刊。若广告资料遗失或者损坏,本刊概不负责；
● 广告客户须按本刊要求提供正确尺寸的广告
分色片和广告样稿；
● 由于广告客户或其代理者的原因使图文资料
迟交误期，因此而造成没有足够时间验证广告
印刷样本或者其他印刷错误,本刊概不负责。
Terms and Conditions for Advertising
Advertising Cancellation: A written noti?cation must reach
Voyage magazine at least 60 days prior to the publishing
date, otherwise 50% of the rates will be charged by
Voyage magazine as penalty;
Payment Deadline: the advertiser shall pay the total
amount 30 days prior to the publishing date;
Voyage magazine has the right to arrange the advertising
layout in accordance with the article contents;
All advertisement manuscripts are subject to approval by
Voyage magazine for issuance, and Voyage magazine has
the right to reject any advertisements;
Relevant certi?cates shall be presented by the advertiser
for veri?cation in accordance with the Advertisement Law
of China;
Voyage magazine holds no liability for any errors in the
pictures and texts of the advertisement manuscripts.
Voyage magazine will not accept any phone call
request for manuscript amendment. With regard to any
amendment to the ordered advertisement, a noti?cation in
written form must be made to the Advertising Department
of Voyage magazine prior to the material due (30 days
prior to the publishing date);
4-color printing samples shall be provided. Unless new
advertisement samples are received prior to the material
due, the Voyage magazine has the right to reuse the
advertisement manuscript from the previous issue, at the
same time Voyage magazine will charge full payments to
the advertiser according to the original stipulations.
Cancellation of any part of the original advertisement order
by the advertiser or the advertising agency will lead to the
invalidation of the initial advertisement position and rate.
Voyage magazine preserves the right of dealing with the
art works after publication. A noti?cation in written form
must be made to Voyage magazine by the advertiser or
the advertising agency for the drawing back of materials.
Voyage magazine has no liability for any loss or damage
to the advertisement materials.
Film separations and advertisement manuscripts of
correct sizes shall be provided by the advertiser in
accordance with the requirement of Voyage magazine;
Voyage magazine holds no liability for any printing errors
caused by insuf?cient time for proof due to the belated
submission of manuscripts by the advertiser or the
advertising agency.
Computer Files
File format: TIF File (no less than 30M single full page and
50M for double spread page)
Resolution: 300 dpi
Color samples shall be provided on schedule (color
samples shall be provided with computer ?les attached.
Otherwise, it will be deemed that the advertiser
relinquishes the requirement for colors.)
An 7mm overlapping margin shall be left in the middle of
spread page.
Characters and LOGO should be apart from the nail for at
least 8-10mm, from cut for 3-5mm, from picture bleed for
at least 3mm.
Gatefold of four front covers + size of gatefold
two types of gatefold: 2P external gatefold
211×275mm、2P inside gatefold 201×275mm.
Maximum size of gatefold 860×275mm, Inside Front
Cover 211×275mm, Inside Back Cover 214×275mm,
Front Cover 211×275mm, Outside Back Cover
214×275mm
AD on Double Page Spread with gatefold:
external gatefold（422+214）×275mm, inside gatefold （412+214）×275mm
Size of inished product : 3mm added to each side
广告刊登版位由本社统筹安排，指定版位加收15%；杂志专刊、
增刊、另册、刊中刊广告价格同正刊相同；特殊广告形式报价请接洽本刊广告部。
Advertising positions shall be arranged by Voyage magazine subject to
the whole layout. Extra 15% of the advertising fee will be charged for
any designated position requirement. Advertising quotations for special
issues, supplements and additional advertisements are the same as
those for regular issues. Please contact the Advertising Department of
Voyage magazine for special advertising requirements.
电子文件
● 文件格式：TIF文件(单页不低于30M，跨页不
低于50M）
● 分辨率：300dpi
● 请按时提供彩色打样（彩色打样需同提供
的电子文件相符，如不能提供视同放弃对色
彩的要求）
● 广告跨页文件中间各留7mm的重叠位
● 文字和LOGO距钉口最少8-10mm，距切口
3-5mm，图片出血最少3mm
● 有封拉的四封＋封拉尺寸
封拉分两种：2P外拉211×275mm、2P内拉
201×275mm。
封拉展开尺寸最大为860×275mm。
封二211×275mm、封三214×275mm、封面
211×275mm、封底214×275mm
● 有封拉的跨页广告
外拉（422+214）×275mm、内拉（412+214）
×275mm
● 成品尺寸：上下左右各加3mm出血

---------------------------------

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关于旅行你不知道的60件事
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香格里拉发现之旅
来自酒店专家的下榻规划
一生必住16 酒店
2010可持续旅行大奖 
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6位旅行者从未来写给现在的信
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佳能特别策划专辑
亲近山水 生态旅行
在人们的印象里，汽车似乎总是与环保唱反调的，尾气、废物、旅行垃
圾……但是，当我在盛夏里随“斯巴鲁生态环保之旅”纵贯全国，北探
扎龙湿地拜访丹顶鹤，南下天目山考察原始森林之后，斯巴鲁全新的环
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联想笔记本特别策划
索尼爱立信手机特别策划三星手机特别策划
   Advertising Quotation广告合作
马自达异型创意诺基亚异型粘贴
异型广告
Shaped advertisement
另册/刊中刊
Supplement/additional advertisement
诺基亚行李牌创意
斯巴鲁年历创意佳能腰封广告
NOKIA导航地图特殊尺寸拉页广告美国运通异型粘贴
突尼斯旅行另册
中国电信号码百事通另册
大溪地旅游局另册土尔其旅游局另册
富士相机使用手册铃木滑雪另册
奥林巴斯主题另册
捷克旅行主题手册                          荷兰旅行手册沃尔沃自驾车另册奥迪自驾车另册
hp旅行手册
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---------------------------------

   Digital Media新媒体
新媒体
依托《新旅行》杂志的内容价值和品牌影响力，融
合互联网及无线网的平台，以各类图文资讯、音视
频流媒体以及丰富的无线移动终端产品组成多媒体
平台，以博客、论坛、社区等互动板块为用户提供
互动与共同交流空间，开发纸质媒体的数字形态，
并探索出一种新媒体的商业运营模式。
念，一贯倡导优雅、深度、富有责任感的旅行，
是高端旅行消费的引导者，提供丰富、深入的旅
行资讯，给访问者权威的旅行指导。网站访问量
达150万，每日独立访问IP达10万。
我们的优势
杂志精粹在线阅读
新媒体方式提供更多增值网络服务
电子版在线浏览，全新的阅读体验
论坛博客多样互动
提供多种在线服务和旅行资讯
杂志唯一官方网站
www.xinlvxing.com.cn杂志唯一官方网站高端旅行人
群的专业网站，秉承《新旅行》杂志的办刊理
《新旅行》电子杂志
它兼具了平面与互联网两者的特点，且融入了由
《新旅行》杂志资深编辑单独策划编辑的图像、
文字，并辅以声音、视频、游戏等互动形态呈现
给读者。
配合活动，电子杂志设置了超链接、旅行者可随
时随地的通过无线终端及时互动。
手机杂志、iPad等
无线移动终端上的互动杂志
《新旅行》权威专业的内容策划，利用各类无线
终端制作全新互动杂志，为品牌客户实现目标人
群更加精准、展示方式更加个性的人性化服务。
Digital Media
Building upon its content values and brand
inluences and taking advantages of Internet and
wireless technologies, Voyage has created a
new business case for new media that delivers
audience interaction and communication with
such Web2.0 interaction modules as blog,
forum and community on a multimedia platform
composed of books, news, audio and video
streaming.
high-end trip, offering abundant travelling
information and instructions. The total click
reaches 1.5 million, and independent IP reaches
100 thousand per day.
Our advantage
Online reading of the magazine contents
More added cyber service via new way
Online reading of e-version with a brand new
experience
Diversiied interaction in bbs and blogs
Online service and travel information
www.xinlvxing.com.cn is the only
oficial website of Voyage magazine
which is a professional website for high-end
travelers. The website sticks to notions of
Voyage magazine—travel with elegance, depth
and responsibility, and plays a role in guiding
e-Voyage
Delivering characteristics of both print and online
media, e-Voyage incorporates images and texts
designed and edited by senior editors of Voyage,
which is further enriched by audio, video and
games.
Hyperlinks are available to enable travelers to
interact through wireless devices anytime and
anywhere.
Mobile magazine, interactive magazine on such multi-media
wireless devices as iPad
Voyage’s professional and authoritative contents
are promoted on a variety of devices to take
advantages of new media to deliver more
relevant services to target groups in a more
personalized manner.