1220
广告刊例MEIDA  KIT
FASHION BABY

---------------------------------

FASHION BABY is the best baby-parenting magazine in China with
the most advanced knowledge on fostering 0 to 3 years old babies
which is necessary for moms and dads in the most interactive and
fashionable manner. “Face-to-face communication and hand-to-
hand guide” is the editing feature of this magazine.
以“面对面交流、手把手指导”为编辑特色，
提供孕·0~3岁宝宝的家庭必需的养护及育儿知识，
是国内最科学、最互动、最时尚的育儿杂志。
最科学Scientiic　
　　权威的医疗、教育机构以及专家学者的倾力支持，向
读者提供全面科学的孕产、医护、营养、早教、消费等方面的知
识与建议。
最互动Interactive
　　关注准妈妈与新手妈妈的日常困惑，依托《时尚育儿》官
方网站www.baby023.com的数万会员，线上线下即时互动，
给予读者第一手最具实战性和操作性的育儿经验。
最时尚Fashionable
　　国际的视角，先进的理念，新潮的产品，与中国本土
的育儿习惯、思维相结合。育儿中西合璧，给新生代妈妈时尚体验。
2012
01
Content
广告刊例
杂志·内容
PositionContent杂志定位杂志内容
CIn the most interactive manner: FASHION BABY will give you the most
pragmatic experience in baby nursing throng on-line and off-line interactions
with tens of thousands of members of the oficial website www.baby023.com,
so as to solve the general concerns of the to-be moms and new moms.
FASHION BABY integrates international perspective, advanced concepts,
and trendy products with local Chinese childcare habits and thoughts.
The combination of Chinese and Western elements provides new generation
mothers with the stylish experience.
Most advanced scientiic knowledge: Backed by the most authoritative medical
and educational institutes and experts, FASHION BABY will introduce you
comprehensive and scientiic knowledge and tips on pregnancy, medical care,
nutrition, early learning and consumption advice on baby nursing.
For each issue, we will focus on choreographed topics relating to mothers and babies,
advices offered by mothers from different regions and ields and guidance from most authoritative experts.
每期都有精心策划的最关注母婴话题；每期都有来自不同地域、不同领域的妈妈声音；每期您都会在这里得到最权威的专家指导。
主要栏目　编读往来、编辑推荐、QA、新发现、调查、海外妈妈、专家微博集、特别报道、访谈、本期策划
每期必有　REGULARY　24%
We will consider every detail necessary to babies’ health and create a considerate space for babies to grow up with daily care.
从每一个细节入手，我们呵护宝宝健康长大；从每一天的护理开始，我们共同为宝宝打造精致的成长空间。
主要栏目　日常护理、生长发育、平安长大、健康档案、儿科疾病、中医育儿、医生爸爸手记、伴随成长
宝宝健康　BABY HEALTH　26%
We will offer authoritative advice on baby nutrition and invite interesting nutritious recipes from readers; you can share expert advice, various
suggestions from different mothers, so as to share the diet care especially for your baby.
提供全面权威的营养辅导，征集丰富有趣的营养食谱，跟专家面对面、跟妈妈们集思广益，一起加入宝宝的专属餐饮。
主要栏目　母乳喂养、人工喂养、辅食添加、科学喂养、营养师连线、创意厨房、云无心营养专栏
宝宝营养　BABY NUTRITION　20%　

---------------------------------

2012
02
Content
杂志·内容
广告刊例
Content杂志内容Analysis of  Readers读者分析
2012
03
Analysis of Readers
广告刊例
读者·分析
　　核心年龄　25-35岁
她们年轻、独立、热爱生活、追求生活品质；
她们是新生代的妈妈，不迷信权威和习俗，追求科学的育儿观，一切只为给宝宝最好的呵护！
家庭年收入  Family annual income / RMB
读者消费能力高  Readers’ consumption ability is good4
150,000元以上 　33%
RMB 150,000 and above
100,000~150,000 　20%
RMB 100,000-150,000
50,000-100,000元 　39%
RMB 50,000-100,000
50,000元以下 　8%
RMB 50,000 and below
宝宝年龄  Breakdown by baby age
读者群比例分布合理  The readers’ proportion is reasonable1
读者基本构成The Composition of Readers
3岁以上 　5.18%
more than 3 years old
1~3岁 　28.59%
 1-3 years old
准妈妈 　23.67%
Pregnant women
0~1岁 　42.56%
Babies of 0-1year
教育程度  Education Background
读者高教育水平居多  The majority readers have received higher education2
大专 　30%
Junior college大学本科 　45%
Undergraduate
大专以下 　6%
Junior college and below本科以上 　19%
Graduate and above
读者区域分布  Regional distribution of readers
省会城市居多  mostly in provincial capital cities3
北京、上海
广州 　30.4%
Beijing, Shanghai, Guangzhou
其他城市 　30%
Other cities
省会城市 　39.6%
Provincial capital city
Age group of coal readers: 25 to 35 years old  
They are young and independent moms with a passion for quality life;
they are not keen on so-call authority and old customs, but prefer scientiic child-nursing values. All for the best care for their babies.
No baby is a bad learner, but parents may be.
 Let’s draw some lessons from the experts in the ield of psychology and education
and analyze problems of baby education, so as to ind out the resolutions feasible for your family education.
没有教不好的孩子，只有不会教的父母，让我们一起请教心理和教育领域的专家，分析教育中遇到的问题，寻找居家可行的方案。
主要栏目　伴随早教、宝贝游戏、智力开发、幼儿心理、学前教育、亲子关系、林怡说早教、妈妈书架
宝宝教育　BABY EDUCATION　16%
We will offer “secrets of being a happy mommy” for those entering motherhood;
You will love your new self and new life from a brand new perspective.
准妈妈或新手妈妈的幸福宝典，让您从全新的角度爱上新的自己，爱上新的生活。
主要栏目　关爱孕期、妈咪相谈室、晋级妈咪、产后呵护、美丽生活、佩蓉谈婚姻、妈咪星运、妈妈买手、先试为快
 妈咪生活　MAMMY LIFE　14%

---------------------------------

2012
04
Analysis of Readers
读者·分析
广告刊例
Analysis of  Readers
2012
05
Analysis of Readers
广告
刊例
读者·分析
1广告关注度  Attention to advertisement
读者对自己关心的产品广告，信任度比较高   The readers trust the advertisements on the products which they concerned
1主要孕婴童产品关注度 
     Concern on main baby and maternity products
3购买方面  Purchasing
　 在家庭婴童用品的购买方面，61.7%的读者拥有购买决定权  
　 In terms of purchasing family expenditure on baby and children products, 61.7%
     readers hold the purse strings.
2平均每月为宝宝消费比例 
     Average monthly consumption for baby
2阅读频率  Reading Frequency
经常阅读居多   Most of them are freguency readers3传阅率  Pass along
传阅2~3个人居多   mostly shared by 2-3 readers
   全部不看   Rarely read ads　　　　　　　　　　　　　　　　　　0.53%
   只看自己关心的广告   Only read the ads which they concern 　　 57.14%
   几乎都看   Read almost all the ads　　　　　　　　　　　　　   32.28%
   所有广告都看   Read all the ads　　　　　　　　　　　　　　　10.05%
   比较经常阅读（出版期数的3 / 4~1 / 2内容）　　　　　　　　　     37%  
   Usually（3/4-1/2of  issuing）
   经常阅读（出版期数的3/4内容以上）　　　　　　 　              　     25%   
   Often（Above 3/4 of issuing）
   每期都读   Every issue will be read　　　  　                         　         22%
   偶尔阅读   Occasionally　　　　　　　　　　　　　　           　      16%
   只有1人阅读   Only 1 reader　　　　　　　　　　　   　　　       　7%
   2~3人阅读   shared by 2-3 readers   　                         　　　  　     76%
   4人以上阅读   Shared by over 4 readers  　　　　　　　　　　       17%
阅读习惯Reading Habit
消费习惯Consumption habit
100
50
0
用品
Supplies
87%85%
76%73%
68%
95%
78%80%
玩具
Toys童装
Children's wear教育机构
Education institution
奶粉
Milk Powder童车童床
Baby's strollers and beds食品保健品
 Food and health-care food
婴儿辅食
Baby supplementaryfood
4杂志推荐的育儿产品  Childbearing products recommended by the magazine
　 63.5%的读者认为《时尚育儿》中提到的育儿产品实用，是自己想了解的  
     63.5% readers surveyed said that the practical childbearing products recommended
     by FASHIONBABY fit for their needs.
5产品推荐形式  Advertising method
　 在若干种产品推荐形式中，读者最喜欢的是“以试用形式或奖品进行产品介绍，并提供实
物使用”  
   Of the methods for recommending products, the favourite for readers is “product introduction in   
   the form of prizes or trial use, together with material objects for use”
读者本人 　61.7%
Readers
宝宝的
外祖父母或祖父母 　1%
Grandparents
宝宝的
妈妈/爸爸 　37.3%
Mothers or Fathers
很新颖，能了解到一些比较先进
和高端的产品 　36.5%
Very novel—keeps abreast of the
advanced and state-of-the-art
productss
蛮实用的，都是
宝宝需要的 　39.1%
Fairly practical—satisfies the needs of babies
非常好，
是我想了解的一些产品 　24.4%
Excellent—just what I am looking for
以试用形式或奖品进行介绍
并提供实物使用 　40.2%
Product introduction in the form of prizes or trial
use, together with material objects for use
以手册、副刊形式全面介绍产品
及相关育儿知识 　17.3%
Comprehensive introduction of products
in pamphlets or in supplements
with childbearing knowledge
在育儿知识中
植入产品信息 　24.5%
Product information embedded
in childbearing knowledge
普通的硬广告 　18%
General hard advertising
1,000~1,500元 　34%
RMB 1,000~1,500
1,500元以上 　33%
RMB 1,500 and above
500元以下 　10%
RMB 500 and below
500~1,000元 　23%
RMB 500~1,000
（调查对象：0~1岁宝宝家庭）

---------------------------------

2012
06
Analysis of Readers
读者·分析
广告刊例
基金
Funds
保险
Insurances
教育
Education数码
Digital products美容健身
Beauty and fitness
家居用品
Household products
成人用品
Adult products
医疗
Medical treatments
100
 
0
61%
83%82%
74%
88%
67%
79%
63%
电视
TVS
其他
Others婴童店
Baby shops专业杂志
Professional magzines
朋友介绍
Recommendationsfrom friends
商场、超市
Shopping malls,supermarkets
专业网站
Professional websites
50
0
30.07%
8.62%
23.94%
12.38%
15.94%
7.29%
1.76%
7获得婴幼儿产品信息途径 
     Ways to get the information of baby goods
8边缘产品关注度  Concern on marginal products
    除了孕婴用品，妈妈们还关注了什么  what are other concerns for mothers besides baby and maternity products
Analysis of Readers
6购买率  Purchase rate
　 看到《时尚育儿》中刊登的广告后，所有读者都会关注此类产品  All readers will be interested in the products advertized in FASHION BABY.发行量及销售区域比例Circulation and Proportion of Sales Area
华北地区 North China　10%
北京市、天津市、河北省、山西省、内蒙古自治区
Beijing,Tianjin,Hebei,Shanxi,Inner Mogolia
西北地区 Northwest China　3%
陕西省、甘肃省、青海省、宁夏回族自治区、新疆维吾尔族自治区
Shanxi,,Gansu,Qinghai,Ningxia Hui  Autonomous Region,
Xinjiang Uiger Autonomous Region
西南地区 Southwest China　7%
重庆市、四川省、贵州省、云南省、西藏自治区
Chongqing,Sichuan,Guizhou,Yunnan,Tibet
华中地区 Central China　6%
河南省、湖北省、湖南省
Henan,Hubei,Hunan
东北地区 Northeast China　4%
辽宁省、吉林省、黑龙江省
Liaoning,Jilin,Heilongjiang
华南地区 South China　23%
广东省、海南省、广西壮族自治区、香港特别行政区
Guangdong, Hainan, Guangxi Zhuang Autonomous
Region, Hong Kong SAR
华东地区 East China　47%
上海市、江苏省、浙江省、安徽省、福建省、江西省、山东省
Shanghai,Jiangsu,Zhejiang,Anhui,Fujian,Jiangxi,Shandong
Distribution杂志发行
　　《时尚育儿》杂志，通过书报亭等传统渠道以及分布全国的4,200家婴童零售及连锁，共计30,000家婴童店，
全面发行全国32个省市自治区，真正达到一线至五线城市的深度覆盖，实销率100%； 
The circulation for FASHION BABY covers 32 provinces, municipalities directly under the State Council and autonomous regions,
down to the ifth-tier cities all over the country through traditional distribution channels such
as newsstands and 30,000 baby-child stores.
月发行量：420,000万册；  
                                                                              Monthly Circulation：420,000/month
2012
07
Distribution
广告刊例
杂志·发行
会根据自己的需要，马上购买 　39.3%
Purchase right away according to needs
会上网搜索相关资料，
综合比较后，再做决定 　34.3%
Compare with related information on-line first
会先考虑下，可能购买 　26.4%
Possible purchase after consideration

---------------------------------
2012
08
Distribution
杂志·发行
广告刊例
Distribution
2012
09
Distribution

杂志·发行
发行渠道比例介绍Introduction on the Proportion of Distribution Channels
2011年杂志发行前20位的城市排名
Top 20 magazine circulation in 2011 are listed as below
以上数据根据每月发行情况略有浮动  The above data will have slight difference in monthly distribution.
赠送及展示 Free present / Display　2%
在机场、银行、办公楼等地都有杂志进行展示
                        is exhibited in airports,banks,office
buildings and so on.
书报亭 Newspaper stands　37%
主要覆盖各省会城市以及一级城市
Mainly covering provincial capital
cities and first-tier cities.
卖场及商城 Supermarkets / Department Stores　6%
家乐福等大型卖场不定时促销活动
Supermarkts like Carrefour have sales promotion
rom time to time.
4%　目录直销订阅  Mail order subscription
28家目录直销合作、电话送货、读者购买更加方便
We cooperate with 28 mail orders suppliers to deliver magazine
by telephone calls which is more convenient for readers.
6%　便利店 Convenient Stores
在7-11、可的等全国连锁便利店内均可购买到我们的杂志
FASHION BABY is available in nationwide chain stores
like 7-11 and Kedi.
12%　杂志社订阅 Direct subscription
杂志的忠实读者，通过杂志订阅可以获得丰厚的礼品
Loyal readers can get generous gifts by subscribing
                      .               
书店 Bookstore　3%
排名城市发行量排名城市发行量
1上海68,85711昆明8,527
2广州47,96212重庆7,954
3北京26,51313宁波6,121
4杭州21,81314西安5,008
5深圳21,73815乌鲁木齐4,897
6南京16,84216无锡4,563
7成都11,98717常州4,452
8武汉11,12118沈阳4,230
9苏州10,06019温州4,228
10长沙9,85220济南4,032
Advantages of selling magazines in baby
shops
1  The display is more conspicuous! In the shop, there are
special desk bookshelves for selling our magazines, while
in the traditional newspaper-stand or book stores, there are
hundreds of magazines and journals which will lead to the
operator's neglect on children baby magazines due to their
low popularity and proit.
2  Our buyers are more effective! Baby shop is one of the
most favored shops by pregnant women or mothers. They
surely focus on the products sold in these shops more,
including the baby magazines;
3  The higher circulating rate of our magazine.The staffs
in these shops read our new volume monthly, As the more
they know, the better they can do the promotion.
在婴童店内销售杂志的优势
1　我们杂志的陈列更显眼！在婴童店内，有专门的
台式书架陈列售卖我们的杂志，而在传统书报亭或书
店里有成百上千个杂志书刊品种，婴童类杂志不会属
于热销高毛利的刊物，所以得不到经营者的重视；
2　我们的购买人群更有效！婴童店是女人成为准妈
妈或是妈妈后最喜欢逛店铺之一，她们会更关注婴童
店里所销售的产品，当然包括育儿杂志；
3　我们杂志成交机率更高！婴童店的店员每个月都
会看新一期的杂志，因为先了解，所以推广更有效，
家长会因为专业而买单。
　　《时尚育儿》覆盖广泛，以下知名母婴连锁店均有销售《时尚育儿》杂志独家优势渠道  30% 婴童店  Baby goods store
覆盖全国的30,000家孕婴童店，90%独家销售；100%实销率；更加深入
覆盖；
Covering 30,000 baby-goods stores nationwide, 90% of wihch undertake
exclusive sales.100% actually sold out. More profound covering.
（排名不分先后）

---------------------------------
硬广
Hard advertising
With more than a decade’s experience,
we offer all forms of tailor-made consumers’ activities for interaction,
to boost the brand’s inluence and its afinity with readers.
依托十一年的活动经验，为您量身打造各种形式的消费者活动，
与消费者直接互动，加大品牌亲和力与影响力。
我们为您打造专属的消费者活动　
Consumers' activities exclusively for you
广告形式多样化，多种形式搭配组合　
Diverse methods of advertising　
With various media forms, such as print media, interactive community on the Internet, e-magazines, cell-phone media,
it covers the most popular media platform for best possible publicity,
thus it is the ideal marketing channel for winning the target customers.
拥有平面媒体、互动网络社区、电子杂志、互动手机媒体等多种媒体形式，
覆盖中国最有影响力的强势新媒体平台，广告效果显著增强；是您赢得目标消费者的绝佳营销渠道。
 跨媒体营销立体通路，全方位进行品牌推广　
Multi channels for marketing for all-round brand promotion
市场活动杂志广告
栏目冠名、随刊夹带、独家手册制作　
Title sponsorship, inserts in magazine, exclusive pamphlet ect
软文、文章配合　
Advertorial and Advertising of unconventional dimensions

---------------------------------

2012
12
Price for Ads & Note
广
告·价
格
广
   告
   刊
   例
Price for Ads & Tips
广告价格及注意事项
2012
13
Price for Ads & Note
电子·媒体
广告刊例
版位  Editing Position广告价格（人民币/期）  Rates（RMB/）
封面折页 Gatefold210,000
第一跨页 First Double Spread Page180,800
第二跨页 Second Double Spread Page168,000
第三跨页 Third Double Spread Page150,000
第一目录旁 First TOC91,000
第二、三目录旁 2ND & 3RD TOC84,000
第一、第二版权页旁 1st & 2nd Full Page Facing Masthead80,000
内跨页（硬广/ 软文） Double Spread Page(hard ads./ ads. text)133,000 / 68,400
内页（硬广/ 软文） ROP (hard ads./ ads. text)70,000 / 42,000
内页指定位置（硬广/ 软文） ROP POINTED77,000 / 46,200
内页加厚至250g Special thickness of ROP100,000
封三 Inside Back Cover84,000
封底 Back Cover112,000
1 / 2版 1 / 2 Page ROP55,000
1 / 3版 2 / 3 Page ROP45,000
文章配合（2P） Advertising of unconventional dimensions70,000
栏目冠名 Title Sponsorship50,000
随刊夹带  Promotion Material in Magazine0.5 / 份（一个省起做）
封面腰封1 / 5P（横或竖） Special thickness of ROP80,000
2012年正刊价格Fashion Baby Advertising Rates in 2012广告尺寸Advertising Size
2012年广告快讯价格Classified Advertising Ratesin 2012
版面  Position广告价格 
Advertising Rates尺寸（净）  Size
1 / 8P3,20086（W）*55(H)mm
1 / 4P8,80086（W）*114(H)mm
1 / 2P16,800176（W）*114(H)mm
1 P2,5000176（W）*230(H)mm
1 P封三旁页Last page30,000176（W）*230(H)mm
2012年广告截止日Deadine for Advertising in 2012
全页
净：285H*210Wmm
出血：291H*216Wmm
竖 1/ 2页
净：285H*105Wmm
出血：291H*111Wmm
跨页
净：285H*420Wmm
出血：291H*426Wmm
横 1/ 3页
净：95H*210Wmm
出血：101H*216Wmm
竖 1/ 3页
净：285H*70Wmm
出血：291H*76Wmm
横 1/ 2页
净：142H*210Wmm
出血：148H*216Wmm
W210mmW420mm
W105mm
H285mm
H285mm
H285mm
W70mm
H285mm
W210mm
H95mm
W210mm
H142mm
资料要求
电子稿件　请提供AI / CDR等格式转曲
　　　　　的源文件，并附彩色打样；
印刷网线　175
Requirements for materials
Contribution by E-mail   ai, CDR formats all
acceptable, together with colour pattern.
Printing line screen  175
月份 
Month
出版日期 
Publishing Date
定稿截止日 
Booking Deadine
电子稿件截止日 
Disk Deadine
软广告截止日 
Advertorial order
1 2012.01.012011.11.152011.11.252011.11.15
2 2012.02.012011.12.152011.12.252011.12.15
3 2012.03.012012.01.152012.01.252012.01.15
4 2012.04.012012.02.152012.02.252012.02.15
52012.05.012012.03.152012.03.202012.03.15
6 2012.06.012012.04.152012.04.252012.04.15
72012.07.012012.05.152012.05.252012.05.15
8 2012.08.012012.06.152012.06.252012.06.15
9 2012.09.012012.07.152012.07.252012.07.15
102012.10.012012.08.152012.08.202012.08.15
112012.11.012012.09.152012.09.252012.09.15
122012.12.012012.10.152012.10.252012.10.15
软广告指为客户编辑的广告。以上日期如遇改变，以另行通知为准。
Advertorials refer to those complied by FASHION BABY' Editor for clients. Further notice will be given if there were any change of
the above dates.

---------------------------------

2012
14
Price for Ads & Note
电子·媒体
广告刊例
Advertising Rates and Notes
广告需知
◆刊登的广告需遵守中华人民共和国《广告法》和相关法律法规的规定，并在签订协议前提供《广告法》规定交验
的相关证件。
◆本刊有权审查广告内容和表现形式，对不符合法律、法规，违背国家新闻出版规定的广告内容和表现形式，甲方
应要求乙方作出修改，乙方作出修改前，甲方有权拒绝发布。
◆广告主有义务保证广告内容是真实的、合法的。
◆为维护本刊质量和客户利益，本公司有权对不符合有关法律法规的广告予以修改直至撤换，如有设计不符本刊标
准的稿件，在征得客户同意后，本刊可对设计进行修正或重新设计。
◆如果广告客户或广告公司取消原订单或协议的任何一部分，一切原定价格和广告位置将予作废；
◆编辑部有权根据文章内容需要安排广告版面。如有任何版面指定要求，需加收广告费的10％的指定版面费；
◆广告图文资料若有错误，本刊不接受电话改稿，若须改稿，必须提交书面说明。
◆本刊在广告刊出后有权处置广告资料。如需收回该部分资料，广告客户或广告公司必须书面通知本刊。否则，若
广告资料遗失或损坏本刊概不负责；
◆付款：刊登前30天付款；
Requirements for advertisement
◆The advertisement published should abide with the rules of the Advertisement Law of the People’s Republic of China, other
relevant laws and legislations. Advertisers should provide relevant certiicate authorized by the said Advertisement Law.
◆We reserve the right to verify the contents and patterns of advertisement and ask advertisers to modify those illegal ones.
Otherwise we are entitled to refuse publishing.
◆Advertisers should guarantee that their advertisement is true and legal.
◆To assure our quality and readers’ interest, we can modify or even change illegal or improper advertisement and redesign or
modify advertisement against our requirements with client’s consent in advance.
◆If clients or advertisement companies cancel any part of the original order or agreement, the original price and pages are all in
vain.
◆we have the right to arrange advertisement according to our article contents. If there is any special prescription about the layout
of advertisement, clients will be surcharged by 10% of the advertising fee.
◆Mistakes or errors in the materials of advertisement can only be modiied with written indication in advance. Explanation
through phone call is null.
◆After publish, we can deal with the materials at will. Clients or advertisement company should inform us in writing if they want
to get back their materials; Otherwise, we will not be responsible for any loss or damage of the materials.
◆Payment: 30 days before publish or prior to the time agreed by clients and our magazine.
Introduction to Baby023 Forum
The oficial website of FASHION BABY was launched at the
Mother’s Day on May 14, 2006, including Forum, E-zine and
Online shopping Mall.
We have prepared teeming activities, such as Baby Show, First
Trying, Happy Baby Diet and so on
 It is a platform for readers to participate in our activities and
interact with our forum. 
It is a spiritual home for moms to share experience and make
friends.
Advantage（Data up to October,2011）
1  The mother members are most active: 125,767members now, of
whom 36.25% issued opinion texts on-line. Such percentage is far
more than the average rate (14%) of the peer websites.
2  High popularity: 250,000 IP visits our website every day.
3  Comfortable forum atmosphere: Mother members exchange baby-
nursing experience and early learning feelings.
4 High participation and loyalty of the members. Mother members take
part in various activities in a proactive manner; the visit rate of the
single activity is more than 1 million.
5  Extensive interaction between website and magazine. 80% of
FASHION BABY 's columns have had interaction with members in
the forum to have interaction on the issues such as choosing forum
theme, survey activity, interview, collecting opinion and product trial
use; most on-line activities will be re-published in our magazine; to
interact with readers in a extensive way.
Baby023育儿论坛内容介绍
　　《时尚育儿》杂志官方网站(www.baby023.com)于06年5月14
日母亲节正式开通。包括论坛、网上商城三种电子媒体。
　　网站中有丰富的网上活动，例如：宝宝秀、先试为快、煮妇擂台……                                       
　　通过论坛直接参与杂志活动，达到杂志和论坛的多次互动。
　　是妈妈们分享经验、答疑解惑、结识朋友的精神家园。
优势（数据截至时间2011年10月）  
1　会员妈妈活跃度最高　现有会员数125,767人。其中发帖
会员数36.25%，远远高于同类网站品均14%的比例；
2　超高人气　每日访问的IP量达250,000；
3　温暖的论坛氛围　会员妈妈在论坛交流育儿经验，分享早
教心得。
4　会员的高黏合度　会员妈妈积极参加论坛举办的各种活动，
单一活动点击率过100万。
5　网站与实体杂志深度互动　《时尚育儿》80%的栏目都在
论坛里与会员进行选题、调查、采访、意见收集、产品试用的
互动；众多的网站活动也会在杂志上二次展示；达到深度互动。
Electronic Medium电子媒体
2012
15
Electronic Mediun
电子·媒体
广告刊例

---------------------------------

About the magazine
Monthly magazine, issued on the irst day of each month
Format  as per actual printing material
Pages  74P+front and back covers
Colour, colour mode, and resolution  coloured/RGB/100dpi
File format   PDF
Monthly download number  150,000
合作方式
　　广告合作　通过高人气网站进行品牌宣传；
　　活动合作　网站不定期举办整点抢、元宝拍拍乐、抢
楼主题等丰富互动活动，具体形式可与您的业务专员联系。
时尚孕妇
　　《时尚孕妇》是《时尚育儿》全新推出的面向孕妇女
性及其家人的一本电子杂志。内容包括孕期保健、孕期营
养、孕期生活、分娩尝试及新生儿内容。
杂志概况　
出版周期　月刊，每月１号出刊
开本　按实际阅读载体尺寸
页码　74页+二封
颜色、色彩模式、精度　彩色/ RGB / 100dpi
文件模式　PDF格式
月下载数量　150,000
发行方式　
《时尚孕妇》通过3种渠道进行发布，以供读者在线阅读。
1　以IPAD为代表的手持式终端阅读器
2　以IPHONE为代表的智能手机
3　互联网电子杂志网站
Electronic Medium
2012
16
Electronic Mediun
电子·媒体
广告刊例
广告形式规格位置广告名称尺寸（像素）价格备注
横幅广告
图片（jpg / gif）
&
Flash
育儿论坛首页
顶部横幅918*826,000元/天，40,000元/周顶部横幅除了会出现在育
儿论坛首页，同时在各个
板块也会出现。其他横幅
广告则不会出现。
板块分类横幅（首频）735*824,500元/天，29,000元/周
板块分类横幅（8个）735*824,000元/天，26,000元/周
底部横幅（3个）735*823,000元/天，19,000元/周
按钮广告
图片（jpg / gif）
&
Flash
育儿论坛首页
右边按钮（首频）100*1205,000元/天，33,000元/周
右边按钮（10个）100*1203,000元/天，19,000元/周
文字广告
各板块内皆可帖子置顶/1,000元/天，6,000元/周
论坛内操作站内短信/0.5元/条（1万条起）
网站价格Website Rates
2012
17
Electronic Mediun
广
   告
   刊
   例
电
子·媒
体
版面价格（RMB）广告要求
封面后页硬广30,000●图片
格式：jpg / ai / cdr /pdf均可
精度：150dpi以上
尺寸：145*210mm
●视频
格式：MP4
尺寸：同图片等比例尺寸
封面后跨页54,000
内页硬广20,000
内页软文12,000
普通内跨页36,000
价格Price
Fathion Expectant Mother
Fashion expectant mother is a newly launched e-magazine aimed at
pregnant women and their family members.
The contents include medical care during pregnancy, nutritional and life
issues during pregnancy, common sense about childbirth and newborn
babies.
Methods of distribution
Fashion expectant mother is distributed through three channels for on-line
reading.
1  Hand-held terminal reading device, such as IPAD;
2  Smart-phones, such as IPHONE;
3   E-magazine website
Cooperation methods
Advertisement cooperation  Get brand propaganda by our high popularity
Website;
Activity cooperation The website offers various activities such as discount
shopping at sharp clock, panic buying and holding the upper level of on-line
opinion issuing, etc.; for detailed information, contact our business specialist.