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《时尚家居》是一本从家居的角度谈论生活方式的杂志

媒体资源网 http://www.allchina.cn 2016/5/8

15年引领中国家居潮流
LEADING
CHINA'S HOME
TRENDS FOR
15 YEARS
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北京
北京市朝阳区光华路9号时尚大厦23层
T:010-65872361 F:010-65872365
上海
上海市静安区威海路755号文新报业大厦25层
T:021-52921000 F:021-52920978
广州
广州市越秀区环市东路华侨新村和平路37号
T:020-83497586 F:020-834973312015刊例
MEDIA KIT
2015

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时尚传媒集团诞生于1993年,从一本
杂志开始,至今已发展成为拥有17本
高档期刊,业务涵盖期刊编辑、图书策
划、网络传媒、广告、印刷、发行、数
字出版、电视制作等多项领域的跨媒体
多平台的传媒集团,并在上海和广州设
立广告、发行分公司、办事处。
凭借“国际视野、本土意识”的办刊理
念,时尚传媒集团率先与世界一流出版
集团强强联手,采取版权合作的形式,
始终引领时尚,倡导潮流,已成为高品
质生活的缔造者。“时尚”品牌连续多
年被世界品牌实验室评为中国最具价值
的500个品牌之一。
时尚集团
Established in 1993, Trends Media Group has developed from a magazine to
a cross-media multi-platform media group possessing 17 high-end journals,
with business coverage from journal editing, book planning, online media,
advertisement, printing, distribution, digital publishing to TV production and etc.
Advertisement, distribution branch offices and representative offices has been set
up in Shanghai and Guangzhou.
With our founding notion of "International Perspective, Local Consciousness" in
mind, Trends Media Group has already been working with world leading publishing
groups on copyright cooperation to keep leading the trends, having become the
creator of high quality life. "TRENDS" has been selected as China's Most valuable
Brand 500 for years by World Brand Lab.
期刊编辑
 Journal Editing
Digital Publishing
数字出版
图书策划
TV Production
Advertisement
电视制作
网络传媒
印刷
发行
 ONLINE MEDIA
Distribution
Printing
Book Planning
广告
时尚家居
时尚健康
时尚旅游
TRENDS GROUP

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《时尚家居》专刊诞生于1999年4月,2000年6月正式创
刊,是中国第一本关于现代家居潮流的精品期刊,也是国内
最成功的且发行量最大的家居类杂志。《时尚家居》定位于追
求高品质家居生活的人士,关注国际家居潮流、推介一流精品,
集时尚感、实用性和专业性于一体,精致、舒适、实用是这
本杂志的核心,我们力求能为现代人提供家居生活的全方位
信息。
《时尚家居》是一本从家居的角度谈论生活方式的杂志,时尚、
创意、实用是我们的编辑方针,我们坚持国际视野本土意识,
在全球化的今天向中国的广大读者传播全球最新的、高品位
的家居理念,《时尚家居》坚持用创意与品质支持读者的家居
梦想,不断为读者奉献崭新的解决家居问题的方案。
《时尚家居》是倡导高品位家居生活方式的时尚杂志。
用户:热爱家居的时尚人群
First issued in April, 1999 as a special edition, later
officially issued in June, 2000, Trends Home is the first
high quality journal on modern home trends in China.
Trends Home targets people pursuing high quality home
life, focuses on international home trends, recommends
first class product. With its integration of trend, practicality
and expertise, chic, comfortable and practical became
the core of the magazine. We take effort to provide all
information on home life for modern people.
Trends Home is a life style magazine from home
perspective. Trend, creativity, and practicality are the
rules for our editors. We follow international perspective
and local consciousness to bring the Chinese readers the
newest high class home concept in today's globalized
world. Trends Home keeps supporting readers' home
dreams with creativity and quality, to keep providing
readers with new home solutions.
A fashion magazine promoting high-class home life style.
User: Fashion people who love home related themes
《时尚家居》
时尚引领家居 创意成就生活
TRENDS HOME, FASHION LEADING HOME
STYLE,CREATIVITY ACCOMPLISHING LIFE STYLE
图为《时尚家居》2000年6月正式创刊封面
Cover page of the first official issue of Trends
Home issued in June, 2000
www.trends.com.cn 邮发代号:46-230  ISSN 1009-4172 CN 11-4456/GO(中国标准连续出版物号)
2014/12
No.217
人民币20元
港币30元
建筑精粹 绿色科技
尼格买提 主持之外的简约格调
色彩不走寻常路
70平米的智慧变身
后电视时代的客厅布局
美食家电帮你招待亲特别策划 食物美学专刊
中国原创设计大势力
'.8++.D$JOEE??
53&/%4)0.&1
杂志
MAGAZINE
时尚家居集聚十余年的优势资源,向影视、数字媒体等新的媒体领域延
展业务,已然建成包括:杂志出版、ipad杂志、同名电视栏目、微信、微
博、APP、网站等全媒体平台,结合线下市场活动的策划执行,形成时尚
家居全媒体覆盖,向合作伙伴提供全方位的整合行销解决方案。
TRENDS HOME GATHERED ITS ADVANTAGEOUS RESOURCES
ACCUMULATED IN THE PAST DECADE TO EXTEND ITS
BUSINESS TO FILM, DIGITAL MEDIA, AND SUCH.THE
CREATION OF SUCH ADVANTAGEOUS MEDIA PLATFORM
AS MAGAZINE, IPAD MAGAZINE INTERACTION, WEIBO ,
WEIXIN AND SHARED NAME TV PROGRAM. MEANWHILE,
ONLINE MEDIA, MOBILE APP INTERACTION MEDIA
TOGETHER WITH PLANNED EXECUTION OF MARKET
ACTIVITY FORMED THE TRENDS HOME FULL MEDIA
PLATFORM CENTER. WE PROVIDE FULL MARKET SOLUTION
FOR OUR COOPERATIVE PARTNERS.
发行量:82万  市场影响力最大 广告营业额最高
Circulation: 820,000
Greatest market force and
highest advertising income

---------------------------------

杂志
MAGAZINE
杂志
Official Website
TV
电视
IPAD杂志
Ipad
Magazine
官网
微博
Weibo
APP
微信
Wechat
市场活动
Market Activity
时尚家居全媒体平台
TRENDS HOME FULL MEDIA PLATFORM
杂志
最具行业权威
时尚家居TV
国内唯一同名杂志电视化栏目
Ipad杂志
数字领域体验
时尚家居官方微信
时尚家居官方网站
时尚家居官方微博
配合杂志互动体验
时尚家居样板间APP
时尚家居图书出版
市场活动
MAGAZINE
Expertise of the field
TRENDS HOME TV
The only TV program sharing the same name
IPAD MAGAZINE
Digital Experience
TRENDS HOME OFFICIAL WECHAT
TRENDS HOME OFFICIAL WEBSITE
TRENDS HOME OFFICIAL WEIBO
Interaction Experience
TRENDS HOME APP
TRENDS HOME BOOK PUBLISHING
MARKET ACTIVITY
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时尚家居优势
ADVANTAGES OF TRENDS HOME
第一品牌
自2000 年创刊以来,《时尚家居》已经成为家居生
活方式与室内设计领域名副其实的第一品牌。依托中
国第一期刊出版集团时尚传媒集团的优势平台,立足
本土,以国际化视野,最具品质的编辑内容,在市场
上赢得最大发行量,最具消费实力读者群和最多高端
品牌客户的合作,成为最具引导力的家居杂志。
优势定位
以时尚为引导力,全面关照中国最有品位、最有消费
力的人群。
多元文化
我们有着国际性的文化视野和浓厚的文化意识,我们
是在观念、行为、情感和技术等多个层面给予读者全
方位的影响。
卓著声誉
读者相信我们推荐的产品是有品质、有实力、有品位、
时尚的。
专业品质
《时尚家居》一贯坚持品质第一,由顶尖摄影师、造
型师和编辑策划团队共同勾画最能打动读者心灵的
家居生活场景。专业室内设计师参与稿件编辑制作,
奉献最时尚的风格,可实现的搭配方案,提供科学的
产品选择标准和使用方法。
内容全面
《时尚家居》传播时尚居住理念,呈现创意生活方
式——丰富全面的家居装饰设计案例,正在流行的材
质和色彩,巧妙的空间改造方案, 丰富多元的潮流家
品。
创意解决方案
《时尚家居》坚持用创意与品质支持读者的家居梦想,
不断为读者奉献崭新的提升家居品质的可行性方案。
身份象征
读《时尚家居》的读者将此作为自己的身份识别符号
之一,这个符号象征着:时尚、品质、创意、专业和
热爱生活。
LEADING BRAND
Since our publication, Trends Home has been the real leading
brand for home and interior design. With the advantage of the
leading journal publishing group in China --Trends Media Group,
Trends Home focused on local with international perspective, and
with the high quality edited content to have earned the largest
circulation in the market, consumers with the most consuming
power, and the most cooperations with high-end brand
customers, making it the home magazine with the most guiding
force.
ADVANTAGE TARGETING
Guided by trends, to cover people with the highest quality taste
and consuming power in China.
MULTI-CULTURE
Trends Home is more than a decoration magazine. We have an
international cultural perspective and rich cultural consciousness.
We are affecting our readers in full directions in notion, behavior,
emotion and technology.
OUTSTANDING REPUTATION
Readers trust the products we recommended to be high quality,
large branded, chic, and fashionable.
PROFESSIONAL QUALITY
Trends Home always insists on quality first. First class
photographers, stylists and editor planning team work together
to create the most heart stirring home life scene with applicable
arrangement plans, scientific product choosing standard and
usage.
COMPREHENSIVE
Trends Home delivers fashion living concept and creative life
style with comprehensive home decoration design plans, trendy
materials and colors, elaborated space arrangement plans, and
multi-element trendy home furnishings.
CREATIVE SOLUTIONS
Trends Home keeps supporting readers' home dreams with
creativity and quality, providing readers new applicable upgrade
solutions for homes.
SYMBOL OF STATUS
Readers of Trends Home can regard it as a symbol of their status:
fashion, quality, creative, professional and life-loving.

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通过报道最丰富、最权威、最客观的家居潮流
国际化内容+最适合中国人生活方式的呈现形
式,提升读者的消费理念,定位精准中高端消
费群,引导读者的消费习惯;关注家居设计、
品质消费,更关注读者的生活态度。
Through the most extensive, expert, and objective reports on home
trends, with international contents + outlay style that most suits Chinese
way of life to enhance consuming concept of readers, to accurately
target middle class consumers, to guide the consuming custom of
readers, and focuses on home design, high quality consumption, and
more on readers' life attitude.
编辑理念 栏目设置
EDITOR'S CONCEPTS
《时尚家居》 黄金栏目
“名人家居”“设计师的家”“雅舍”“爱家”
报道知名人物,设计师,时尚达人的家居案例,
为读者呈现出高品质的时尚设计,每期案例达
4到6个。每个案例后又都有实用的分析和物
品的推荐。
TRENDS HOME STAR COLUMN
"Celebrity's Home" "Designer's Home" "Chic Home" "Cozy Home"
Full photo coverage of the homes of celebrities, designers, and
common people for reader to see 4 to 6 real cases in each issue.
Analysis and recommendations will follow every case.
“经典设计”“潮品”“配饰”
最IN的色彩,最潮的设计,时尚家居编辑搜罗出的最具品味的单品,让家居配饰成为日
常生活的乐趣。
""Classic Designs" "Trendy Products" "Accessories"
Most IN colors, the tide design, fashion, home editing collecting the most taste a
single product, the home accessories to become a daily pleasure.
“时尚家居创意版”的创意订制
时尚家居组成最专业的策划团队,提供最具创
意的概念和执行方案,订用时尚家居的宣传平
台和集团优势对别册进行包装和营销。例如:
厨房专刊、地板专刊、沙发专刊、卫浴专刊、
家电专刊、布艺专刊等。
Creative Optimization of  "Trends Home Idea"
Trends Home will have an expert planning team to provide the most
creative ideas and execution plans on side issue and special issue,
and using the promotion platform of Trends Home and the advantage
of the Group to  to pack and promote. Successful creative side issues
are: Kitchen Special, Floor Special, Sofa Special, Bathroom Special,
Home Appliance Special, Curtain Special, and etc.
COLUMN ARRANGEMENTS

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读者 (数据部分)
READER PROFILE
平均家庭年收入
Annual Average
Household Income
<10万元 100,000
10万(含)100,000  (Including)-20万元 200,000
20万(含)200,000  (Including)-30万元 300,000
30万(含)300,000  (Including)-50万元600,000 
>50万元(含) 600,000  (Including)
0.7%
22.2%
23.8%
35.1%
18.2%
家庭年收入
ANNUAL HOUSEHOLD INCOME
39.1万
性别比例
GENDER
35.3%
65.7%
读者概况
READER SUMMARY
全部数据来源于:CTR央视市场研究股份有限公司的CNRS和CBES两大数据库。
DATA RESORCE: CNRS, CBES
读者平均年龄
Average Age32.7岁
大学以上学历
Bachelor or higher degree82.3%
企业/公司中高层管理者
Business/Company Senior managers43.2%
家庭年收入
Annual Household IncomeRMB 391,837
92.3%
66.6%
97.8%
87%
82.3%
89.5元
过去一年曾购买高端电器
未来一年计划购买高端电器
过去一年曾外出旅游
未来一年有旅游计划
对品牌的认可度
我乐于和他人分享购物经验
Purchased High-End Electronic Appliances in the Past Year
Planning to purchase high-end electronic appliances in a year
Had travelled in the past year
Planning to travel in a year
brand satisfaction
love to share shopping experience
97.2%
15.5%
49%
33.4%
89.3%
78.6%
48.3分钟
91.5%
Owning a car
Owning 2 cars  or more
Owning 2 real estates or more
Own an apartment over 120 sqm
Reading a magazine at the time 1 years or more
Reader's loyalty
Average time spent on reading magazine
Magazine satisfaction
拥有汽车
拥有两辆及以上汽车
拥有房产两套及以上
拥有住房面积120平米以上的房产
阅读杂志的时间在1年或以上
忠诚读者比例
平均每天阅读杂志的时间
对杂志的满意度
1.31%1.12%0.81%1.01%
36重点城市
High end Customer
(First 36 cities of China)
家居类 读者阅读率
HOUSEHOLD MAGAZINE READING RATE
时尚家居
Trends home                       
瑞丽家居
Rayli home  
家居廊
Elle Deco           
安邸
AD            
67.2%
59.8%
62.3%
59%
我将阅读过的杂志保留,还会翻阅它们
电视上的广告和节目我都喜欢
我经常阅读报纸及杂志中的广告
我经常点击互联网广告
I keep the magazines I have read, and will read them again
Like both advertisements and programs on TV
Read advertisements on newspapers and magazines frequently 
Click on online advertisements frequently

---------------------------------

82.3%
62.9%
87%
79.4%
63.7%
55.3%
58.6%
Products are more reliable if had advertisement when purchasing
Prefer foreign products despite the higher price
Pay more attention to the brand of a  product or service
Willing to pay more for famous brands
Like to try new brands
Pay more attention to the quality, rather the brand
Despite the low price, good product has good quality
购买商品时,还是有广告的品牌比较可靠
即使价钱贵一点,我还是喜欢购买国外品牌
我非常重视商品或服务的品牌
我愿意多花钱购买名牌产品
我喜欢尝试新的品牌
我更在意自己喜欢的品质好的商品,是不是品牌无所谓
即使价格便宜,好东西的品质也会不错
69.4%
15772.36
86%
97%
29.7%
9060
16165
Spent over 10 thousand on a single trip
Average Expenditures on the newly purchased wrist watch
Owning digital camera
Owning Professional Camera (SLR/Telephoto Lens)
High End Television Pre purchase rate
Average Expenditure on high end television
Annual average expenditure on home theater products
单次旅行支出1万元以上
平均最新购买腕表价格(元)
数码摄像机保有率
数码专业机(单反/长焦)保有率
高端电视预购率
高端电视机平均价格
家庭影音产品平均年支出

---------------------------------

节目名称:《时尚家居》
关键词:经典家居专属领地
    播出时间:周四 21:15首播
    重播时间: 次日08:45-09:30
    节目时长:40分钟
    节目类型:周播
     播出平台:卫视+航空+高铁+网络视频
                     +多家省级地方电视台
栏目宗旨
多形式诠释主题内涵与多角度品味家居生活,
打造国内最前沿、最新奇的限量版时尚家居电
视精品。
为品质置业者提供最个性实用的置业信息
为中高端受众呈现最生动经典的个案分享
向潮流爱好者展示最前卫时尚的尚品搜索
用户:热爱家居的时尚人群
PROGRAM NAME: TRENDS HOME
Key words: fashion culture quality practicality modern home
    Broadcasting time: Thursday 21:15 premiere
    Rebroadcasting time : Friday 08:45 rerun
    Duration: 40 minutes
    Broadcast frequency: weekly
    Broadcast platform: Satellite TV Channel + Airlines + High-speed rails
                  +Online video website + Most provincial level TV Channel
Show purpoase
Versatile ways to indicate the essence of home life.
The program gathers the most personalized, practical  and vivid
home case study for mid-high end customers and shares the most
fashionable products for trendy people.
Customers: Fashion people who love home related themes
时尚家居同名TV
演绎时尚的家居生活
TRENDS HOME TV
PERFORMING FASHION HOME LIFE
2
电视         
TV全国平均收视率0.2%,市场份额0.1%,在全国上星频
道所有节目中一直排名前十,在同类节目同时段排名第二
Average audience rating national wide is 0.2%, and the
market share is 0.1% which enables Trendshome to rank
top 10 among all TV show in satellite TV of China and 2nd
best over the same kind shows.
中国首档 “高端时尚家居服务类” 杂志电视化节目
领航家居潮流趋势 深刻解析时尚密码
The one and only “Top trends servicing of
home” TV show converted from magazine.
播出
平台卫视+航空+高铁+网络视频
+多家省级地方电视台
Broadcast platform: Satellite TV Channel +
Airlines + High-speed rails + Online video
website + Most provincial level TV Channel

---------------------------------

时尚家居电子杂志
(For IPAD & IPhone) 
深度阅读时尚,轻量家居生活
用户:热爱家居时尚的人
出色交互体验的家居时尚读本。同类别下载量第
一的交互式电子杂志,全新的数字体验模式,与
传统期刊互动配合,开辟新的营销模式。
时尚家居数字媒体以“打造最具价值的家居时尚圈”为宗旨,以发
布家居潮流趋势,展示设计案例,打造精品社区,提供实用工具,
传承创意经典等为主要内容。
时尚家居数字媒体针对各数字平台,均推出产品,从而为用户提供
更全面的服务。 
Trendshome digital platform targets to build the
most valuable home trends circle by publishing home
trends, sharing design show cases, providing practical
tools, inheriting classic creative works and so on.
Every 15 and 30 monthly  free download
TRENDS HOME Digital Magazine FOR IPAD & IPhone
DEEP READING FASHION, LIGHT HOME FASHION
Home Fashion Pamphlet with Excellent Interaction Experience.
Most downloads among similar interactive e-magazines.
Whole new digital experience. Creating a new marketing
时尚家居数字平台
TRENDS HOME DIGITAL PLATFORM
拥有最全面的家居时尚资讯,达人精品社区,同
时支持移动、PC端。
?使用ADOBE DPS平台,完美适配IOS系统
?完美支持高清屏,展示效果更吸引眼球
?互动植入,提高用户阅读兴趣
?视频、音频内嵌技术,让杂志动起来
累计下载量
Total Users
1,188万   月均50万
用户平均阅读时长 
Time Spent Per Reader
8.22  分钟  minutes
用户平均阅读专题数 
Average Sessions Per Reader
1.67 个
每月15日,30日上线 免费更新你的美好生活
3
iPad杂志              
IPAD MAGAZINE
用户群分析User Analysis
累计下载量 1,188万   月均50万
Total download 
11,880,000
TRENDS HOME Digital Magazine FOR IPAD & IPhoneDEEP READING FASHION, LIGHT HOME FASHION
Users: Fashion people who love home related themes
Home Fashion Pamphlet with Excellent Interaction Experience. Best downloads
among similar interactive e-magazines. The whole new digital experience
performs perfectly with traditional magazine which starts the new marketing era.
Trendshome holds the comprehensive home trends info, celebrities union and
we support to share via mobile devices and PC.
-Adobe DPS platform perfectly match IOS system
-Support Hi-res screen. Very eye-catching display effects.
-Interactive effect to interest readers
-Video, audio implanting tech make the digital magazine vivid.
Monthly download
500,000

---------------------------------

用户群分析
User Analysis
时尚家居官方微信(订阅号) 
与你亲密分享的家居时尚
用户:关注家居时尚的中产阶层
有态度的家居时尚分享平台,同类别关注量第一的订阅号,
同时支持移动、PC端。
微信服务号:家居达人(服务号) 
做你最信赖的家装助手
最高阅读数:11万
用户:需要装修(含硬装和软装)的人
家装知识宝典,下载者就是正在和近期要装修的消费人群。
微信服务号:家装管家(服务号) 
家装环环帮你算
最高阅读数:5万
用户:正在装修的人
家装预算管理的工具,下载者就是正在装修的消费人群。
TRENDS HOME OFFICIAL WECHATINTIMATELY SHARING YOU HOME LIFE
Users: Mid-class who interest in home trends
A home life sharing platform with an attitude,Has the
most followers among the similar kind.By publishing
first-hand trending home information and leading
authoritative life style, it's an intimate sharing platform for
home information.
WECHAT SERVICE: HOME LIFE TALENTYOUR MOST RELIABLE HOME DECORATION ASSISTANT
Highest Readers: 110,000
Users: For people who are planning
decoration recently, its a home
decoration info desk”
Home decoration treasury book.
Downloaders are consumers already or
ready to make decorations
WECHAT SERVICE: HOME DECORATION ASSISTANTCALCULATING YOUR DECORATION
Highest Readers: 50,000
Users: For people who are decorating,
its a budget management tool
Decoration budgeting tool.Downloaders
are consumers already making
decorations.
4
官方微信              
OFFICIAL WECHAT
21.58%
77.52%
女性用户
男性用户
性别
Gender
Female
Male5,822
8,432
13,360北京
广州
上海
5
官方微博              
OFFICIAL WEIBO
总关注数 
Total Users
日均阅读数 
Daily reviews
日均转发量 
Daily reposts22万  2万  300
时尚家居官方微博 家居时尚 一点就传
拥有79万粉丝的时尚家居官方微博,为家居用户提供互动平台。
家居轻时尚的集散地,同类别粉丝量第一的微博。近百万粉丝群体,
建立时尚家居与读者的互动平台,发布家居潮流趋势,解答家装问题。
用户:关注家居时尚的小清新
TRENDS HOME OFFICIAL WEIBO HOME FASHION SPREADS BY CLICKS
Followers: 700,000
The center of light home fashion,Has the
most followers among the similar kind.
Almost a million of followers. Creating
a interaction platform between Trends
Home and readers. Post home trends,
provide home decoration solutions.
Users: Focusing on fresh lifestyle

---------------------------------

时尚家居样板间APP软件
指尖上的家居装饰宝典
用户:关注家居装饰的对设计有要求的时尚人群
提供装饰搭配的示范及自设计工具,家居购物最具消费指导性
的软件。2014年5月20日上线。
TRENDS HOME APPHOME DECORATION TREASURY BOOK ON FINGERTIPS
Customization tool for decoration and allocation,most
consumer guiding application of home
shopping,Launched on May 20th, 2014.
6
官方网站              
OFFICIAL WEBSITE7
时尚家居样板间APP              
TRENDS HOME APP
时尚家居官方网站
最具价值的家居时尚圈
分享生活方式的社区化互动平台,即时的专题与活动发布
配合。
TRENDS HOME OFFICIAL WEBSITEMOST VALUABLE HOME FASHION CIRCLE
Socialized interactive platform for sharing life style.
Most updated topics and activities
用户:关注家居设计时尚的人群
拥有最全面的家居时尚资讯,达人精品社区,同时
支持移动、PC端。
案例频道:提供最具时尚特色的家居案例,分潮品、
空间 两子频道,用户可通过风格、空间、类别等
标签检索内容;
态度频道:生活方式、态度为主题的家居时尚社区,
内容精致,是用户展示美好生活的平台;
生活频道:生活经验、家居技巧为主题的家居技
巧社区,内容实用贴近生活,是用户交流生活经验
的平台;
热点频道:聚焦时下热点,发布最新家居潮流趋势;
Users: focusing on home design trends
Hold the most comprehensive home trends info, celebrities
union and we support to share via mobile devices and PC.
Case study Channel : Provide the most trendy home show
cases. Contains trendy products and space. Users can search
content through such tags as style, space, kind.
Attitude Channel : home trends union gathered by lifestyle
and attitude. Elegant content, better platform to present the
best life
Home life Channell : share the life experience, unique tech of
home. A platform for users to share practical experience
Hot spot Channell : Focus on the real time hot spot, and
publish home trends

---------------------------------

时尚家居的市场活动一向以创意及品质而闻名,成
为业界活动标杆,认知度和美誉度均较高,是品牌
及影响力扩展的优质传播平台。
用户:广告客户、名流、设计师
Trends Home has high brand awareness and reputation, and is
the best magazine with brand quality and influence.
Users: Advertising clients, celebrities, designers
最具影响力市场活动
Most Influential Event
8
市场活动              
MARKETING EVENT
时尚家居周年庆典
暨“最时尚家居”颁奖典礼
时尚家居周年庆典是时尚家居每年最大的庆典活
动,该活动云集众多设计师、名人、明星、时尚
达人、高端品牌代表等。获得过两次世界宴会奥
斯卡大奖Special Event 的最佳餐桌设计奖,
业界典礼活动标杆。作为中国家居媒体的权威大
奖,“最时尚家居”自2007年开始,由专业奖和
产品奖组成,历时两个月,通过微博和选票形式,
得到最终结果。专业奖从色彩、空间设计、公共
空间、品位、创意及实用角度,评出今年最佳室
内设计案例,体现了流行的家居生活方式以及风
格走向。产品奖则从造型、色彩和环保的角度综
合考虑,向家居市场推出最具时尚气质的精品。
TRENDSHOME ANNUAL
"BEST HOME TREND" AWARD CEREMONY
TRENDSHOME annual ceremony is the largest event in the company
with the presence of designers, celebrities, stars, fashion people, and
high-end brand representatives.Two time Best Dinning Table Design of
Special Event winner, a model for event activity. Founded in 2007, "Best
Home Trend", the most authoritative award in home criteria media, is
consisted of professional awards and product awards, which takes two
months through Weibo and votes. Professional awards, selected by
the standards of color, space design, public space, taste, creativity,
and practicability, go to the best interior design of the year, reflecting
the most trending home life style and style trends. Product awards
present the most trending selections by the standards of shape, color
and eco-friendly.
年度庆典
时尚家居家居艺术展
艺术展的立意是希望将家居设计与生活艺术联姻,
以提升当下中国人家居的文化品质。艺术展促使
设计师、名人等作为艺术展的创作者与家居品牌
联手,以家居产品作为基础,展开二次创作,以
全新视角诠释对应的家居产品,希望他们对于家
居的独到思考与卓越的才华可以对家居行业乃至
广大消费者探索未来家居之道构成启发和示范。
TRENDSHOME Home Art Gallery
The concept of the art gallery is hoping to incorporate home
design with life art to elevate the life quality of modern family in
China. The art gallery facilitates designers and stars to join hands
with home product brand as creators to re-create home product
in a brand new perspective based on home products, hoping
to bring inspirations and standards on future home style to the
home business and mass consumers through their unique ways
of thinking and outstanding talents on home.
时尚家居市场部,具有足够的创造力、
充沛有效的资源和绝佳的执行力,凭借
时尚集团及时尚家居多年来的社会资
源,策划举办大型社会活动,也为合作
品牌策划执行许多庆典及推广活动。
Marketing department of Trends Home has enough creativity, effective
resources, and great execution ability to plan and host large social events
and to plan and execute ceremonies and PR events for cooperative brands
with the help of the social resources of  Trends Media Group and Trends Home
accumulated over the years.
品牌活动
BRAND ACTIVITIES
家居艺术展

---------------------------------

零售渠道 
全国书报亭、加油站、机场、连锁便利店、大型超市、
书店、网络商城等。
赠阅展示渠道
   社会各界名流
   私人会所,俱乐部
   大型银行贵宾理财室
   机场贵宾休息室
   时尚集团数据库高端人群
   高档餐厅及娱乐场所
   高档商场、购物中心
   知名市场调研公司
   上市公司高层直投
   顶级酒店公寓及四五星级酒店
   顶级汽车品牌4S店
   咖啡店
RETAIL CHANNELS
Newsstands over the country, gas stations, airports, chain convenient
stores, large supermarkets, book stores, online markets, and etc.
COMPLIMENTARY DISPLAY CHANNELS
   Social celebrities
   Private clubs, clubs
   VIP Rooms in Large Banks
   VIP Lounges at Airports
   High end Consumers from Trends Home database
   High end restaurants and entertainment facilities
   High end shopping malls, shopping centers
   Famous market research company
   Direct mailing to Listed company executives
   Top service apartments, 4 or 5 star hotels
   4S Stores of top brand cars
   Coffee shops
发行量
CIRCULATION
6%
19%
11%
8%
56%
零售
展示
Displays
赠阅
Complmentary
Subscription
Internet SalesRetail
订阅
网络销售
城市/ 省会 2013 年发行量
Municipal / Provincial Capital 2013 Circulation
北京
BEIJING
189937
上海 
SHANGHAI
176074
广州
GUANGZHOU
60296
深圳 
SHENZHEN
52948
杭州 
HANGZHOU
48493
南京
NANJING
36838
成都
CHENGDU
24531
沈阳
SHENYANG
13062
大连
DALIAN
11812
重庆
CHONGQING
11559
苏州
SUZHOU
8563
广东 
GUANGDONG
13110
云南
YUNNAN
13093
陕西
SHAANXI
11359
天津
TIANJIN
10450
湖北
HUBEI
9110
辽宁 
LIAONING
8814
黑龙江
HEILONGJIANG
8503
广西
GUANGXI
3874
安徽
ANHUI
7624
山东 
SHANDONG
7015
四川
SICHUAN
7123
河南
HENAN
7102
湖南
HUNAN
6290
吉林  
JILIN
5656
贵州
GUIZHOU
5174
新疆
XINJIANG
4834
山西
SHANXI
7751
813,983
河北
HEBEI
7963
江苏
JIANGSU
7609
福建
FUJIAN
6392
浙江
ZHEJIANG
5514
甘肃
GANSU
3106
江西
JIANGXI
5038
中心城市 
KEY CITY
一级城市 
TIER-ONE CITY
省级区域 
PROVINCIAL CITY
每月总计: 
TOTAL:
青岛
QINGDAO
7366
 (以下数据不含中心城市、一级城市)

---------------------------------

精彩广告案例
SUCCESSFUL ADVERTISEMENT CASE
 






























 
是心

旅程的

的地




 ﹁




 系





一壶清茶
三味一生
品茶,尝试的是茶香,回味的是心境。
轻啜缓咽,净化身心,滤去浮躁,沉淀下的
是冥思。泡茶,第一道的茶水混浊不清;第二道
的茶水苦涩浓烈;第三道的茶水醇厚馥郁;第四道的
茶水清韵味暇。人生,少年时期初涉人世,茫然的感觉就像
头道茶水般混浊不清;青壮时期拼搏进取,其中的艰辛如同二道
茶水般青涩苦杂;中年时期收获成果,满足的喜悦犹如三道茶水的韵
味迸发;老年时期清心寡欲,清淡乏味得就像四道茶水般淡然韵暇。原来一
壶茶就是一生的浓缩,其中的滋味,每个人都有不同的体会。
人生如茶,静心以对
茶的韵味需要沸水的冲击才能迸发。茶叶在沸水中翻滚,几经沉浮,最终飘落到杯底,在沉默中厚
积薄发。面对生活中的人情冷暖,生命中的起伏不定,有人选择顺从,有人选择笑对,更多的人选择
挣扎,而在挣扎的过程中内心也在经受着痛苦。其实人生中的潮起潮落本身没有影响力,产生影响的
是自己面对荣辱的情绪。如果能够净除躁动,用茶叶般的淡然心境去面对人生沉浮,用茶水般的清韵心
绪去感受所处环境,我们会轻松很多,因为心净,则万物净。
人生是心灵的一段旅程。沿途的风景变幻莫测,有时山明水秀,有时荒芜冷清,有时穷山恶水.......随之变化
的还有我们的心态。一路上,激情荡漾、百无聊赖、惶恐不安……只因为我们对美景过分留恋,对疮痍避而远
之。其实我们是忘了自己并没有左右环境的本领,我们能改变的只有自己的态度。任何景象都是造物主的安
排,并都是暂时的,因为我们在时光的道路上前行,任何情景都在不停地与我们相向而过。让我们怀揣着一颗
平静的心行走,面对何种情况都能以笑面对,见识过所有的风景才能真正品味人生。
“心”安然
“心净界”系列能够高效彻底分
解室内的甲醛分子,将其转
化成水和二氧化碳,从而使
室内的甲醛含量降至对
人体无害的标准,让
家居环境达到理
想的“净”界。
思“净”尘
“心净界”系列具备卓越
的防污抗污功能,能够像
莲叶一样自洁。若有日常
污渍和灰尘黏附在壁纸
上,只需用湿布轻轻擦
拭,就会立刻重现光彩,
完全屏蔽了各类污染侵
袭带来的后果。
爱无“界”
“心净界”系列具有广谱的杀菌
抗病毒功能,对金黄色葡萄球
菌、大肠杆菌、沙门氏菌、肺炎
杆菌等易传染细菌均有强
力杀灭作用,使健康家
居环境多了一重保
障。
 
53&/%4)0.&

---------------------------------

封面折页                                          Front Cover Gatefold                                               850000.00
第一跨页                                          Page 1                                                                     800000.00
第二跨页                                          Page 2                                                                     690000.00
第三跨页                                          Page 3                                                                     680000.00
第四跨页                                          Page 4                                                                     650000.00
第五跨页                                          Page 5                                                                     630000.00
目录前跨页                                       Double -page spread before content                      400000.00
第一目录旁页                                    1st Catalogue Side page                                         360000.00
传统目录旁页                                    Full catalogue side page                                         340000.00
1/2 页                                              1/2 Page                                                                  110000.00
1/3 页                                              1/3 Page                                                                    90000.00
版权页旁页                                       Copyright page side page                                       340000.00
普通跨页                                          Double-page spread                                               340000.00
第一板块右手页                                First section right                                                       250000.00
非第一板块右手页                             Non-first page right                                                  210000.00
封面故事开篇跨页(精品栏目)           Cover story opening double page spread (star column)                 450000.00
名人家居单页                                    Celebrity home single page                                    420000.00
购物指南前跨页                                 Double page spread before the shopping guide                     320000.00
新品信息单页                                    New product information single page                     180000.00
第一版块开篇左手页                          First section opening left                                          200000.00
封三                                                 Inside Back Cover                                                    350000.00
封底                                                 Back Cover                                                              600000.00
特殊形式                                          Special format                                                  价格面议negotiable
指定位置加收                                    Specific position
杂志广告价格
ADVERTISING PRICES
付款时间:广告刊登前40天。
附加费用:任何指定版位,需加收广告费的20%。
取消预订广告:须在刊登前50天以书面形式通知,
超过此期限缴纳50% 违约金。 广告客户须按照
中华人民共和国《广告法》规定交验相关证件。
广告内容:所有广告内容须符合中华人民共和国
《广告法》相关规定,广告须经我社审核认可后
方可刊登,本刊有权拒绝任何广告。
广告片要求: 所有广告片需提供四色打样稿,请
提供TIF、JPG、EPS 格式的文件,并提供刻有电
子文件的光盘。 提供文件请注明制作时使用的
软件版本系统要求及存储格式。 所有广告需为
CMYK 四色,300dpi。印刷网线175。
PAYMENT TIME: 40 days prior to publication
ADDITIONAL COSTS: Any specific positions are subject to 20% of the
advertising prices
CANCELLATION OF THE BOOKED ADVERTISEMENT: Notice to be made in
written 50 days prior to publication. A 50% penalty will occur if past the
date. Advertisement customers shall submit related permits according
to the Advertising Law of the People's Republic of China.
ADVERTISEMENT CONTENTS: All advertisement contents shall follow the
Advertising Law of the People's Republic of China. No advertisement
shall be published until the examined consent of our magazine. We
have the right to refuse any advertisements.
ADVERTISEMENT PHOTO REQUIREMENTS: All advertisement photos shall
provide 4/C proofs. Please provide TIF, JPG, EPS files on CD. Please
note the version of your software, the system requirements, and the
storage format of your file when providing. All advertisement shall be
in CMYK, 300dpi, 175lpi.
广告刊登形式须知
ADVERTISEMENT FORMAT NOTICE
跨页形式DOUBLE-PAGE SPREAD
428mm
275mm
214mm71mm
275mm单页形式SINGLE PAGE SPREAD1/3形式
1/3PAGE

---------------------------------

名称
  
首页--焦点图
首页通栏1
首页内容列表1
首页通栏2
首页内容列表2
案例频道焦点图
案例频道列表页
态度频道--焦点图
生活频道--焦点图
热点频道--焦点图
底层页推荐位
位置信息
 
首页焦点图1--4
首页焦点图下方
内容列表左数第4
竖图内容列表下方
热点位置
频道固定焦点图
内容列表首行
频道焦点图
频道焦点图
焦点图1--4
底层页推荐位
媒体类型
 
JPG/GIF
JPG/GIF,Flash
JPG/GIF,Flash
JPG/GIF,Flash
JPG/GIF,Flash
JPG/GIF
JPG/GIF
JPG/GIF
JPG/GIF
JPG/GIF
JPG/GIF
广告类型
 
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
价格
 
8万/周
3万/周
3万/周
2万/周
2万/周
5万/周
3万/周
4万/周
4万/周
5万/天
6万/天
尺寸(W H)
 
1000 X 494
1000 X 200
235 X 343
1000 X 200
490 X 224
650 X 328
235 X 343
625 X 328
625 X 328
800 X 397
222 X 315
新媒体广告价格
网站广告位
Name
  
Homepage-focus picture
homepage-content list1
Homepage-banner 2
Homepage-banner 2
Homepage-content list 2
Case study channel- focus picture
Case study channel-content list 
Attitude channel-focus picture
Lifestyle channel-focus picture
Hot spot channel-focus picture
Bottom line recommendation
Position
 
Homepage-focus picture 1-4
Below the focus picture
4th left of content list
Below the vertical picture
Hot spot
Fixed focus picture of the channel
First line of the content list
Ffocus picture of the channel
Ffocus picture of the channel
Focus picture1--4
Bottom line recommendation
Media Types
 
JPG/GIF
JPG/GIF,Flash
JPG/GIF,Flash
JPG/GIF,Flash
JPG/GIF,Flash
JPG/GIF
JPG/GIF
JPG/GIF
JPG/GIF
JPG/GIF
JPG/GIF
AD Type
 
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
CPD/CPM
Price
 
80,000/week
30,000/week
30,000/week
20,000/week
20,000/week
50,000/week
30,000/week
40,000/week
40,000/week
50,000/week
60,000/week
Size(W H)
 
1000 X 494
1000 X 200
235 X 343
1000 X 200
490 X 224
650 X 328
235 X 343
625 X 328
625 X 328
800 X 397
222 X 315
Website Advertising
ADVERTISING PRICES
配发位置
 
内容底层页(软文)
首页焦点图
案例内容列表页
Mini Site(专题)
首页焦点图
热点频道焦点图
试用活动Mini Site(专题)
首页焦点图
热点频道焦点图
生活/态度频道焦点图
调查问卷(专题)
首页焦点图
热点频道焦点图
可赠送位置
 
关键词列表
搜索结果页推荐位
底层页推荐
关键词列表
搜索结果页推荐位
生活/态度底层页推荐
案例列表页
热点列表页
 
热点列表页
广告排期
 
3个工作日
3个工作日
5个工作日
5个工作日
价格
 
10万(最低)
10万(最低)
20万(最低)
10万(最低)
名称
 
软文植入整套
品牌内容专题
试用活动
调查问卷
网站特殊广告形式
 Location Information
 
Content
Homepage focus picture
Case study content list
Mini site (topic)
Homepage focus picture
Hot spot channel focus picture
Mini site (trial activity)
Homepage focus picture
Focus picture of hotspot channel
Focus picture of lifestyle
/Attitude channel
Research questionnaire (topic)
Homepage focus picture
Hocus picture of hotspot channel
 Free resorce
 
Key word list
Search page recommendation
Bottom line recommendation
Keyword list
Search page recommendation
Bottom line recommendation
of lifestyle/Attitude channel
Case study list page
Hotspot list page
 
Hotspot list page
 AD Type
 
3work days
3work days
5work days
5work days
  Price
 
100,000
(minimum)
100,000
(minimum)
200,000
(minimum)
100,000
(minimum)
 Name
 
Advertorial Implant set
Brand content topic
Trial activity
Research questionnaire
Special format of website advertising

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新媒体广告价格
ADVERTISING PRICES
位置信息
 
封面后1P
目录后1P
选题后
版权前1P
Location Information
 
After cover  1P
After content list  1P
After topic 1 
Before copyright page  1P
媒体类型
 
JPG/Media/HTML5
JPG/Media/HTML5
JPG/Media/HTML5
JPG/Media/HTML5
Media Types
 
JPG/Media/HTML5
JPG/Media/HTML5
JPG/Media/HTML5
JPG/Media/HTML5
价格
 
8万
6万
5万
5万
Price
 
80,000
60,000
50,000
50,000
名称
 
封面后
目录后
选题一后
版权前
Name
 
After cover
After content list
After topic 1
Before copyright page
尺寸(W H)
1024 X 768
1024 X 768
1024 X 768
1024 X 768
Size (W H)
1024 X 768
1024 X 768
1024 X 768
1024 X 768
位置信息
 
订阅号头条
订阅号头条
订阅号二头条
Location Information
 
Headline
Headline
Second headline
媒体类型
 
微信订阅号
微信订阅号
微信订阅号
Media Types
 
Weixin
Weixin
Weixin
价格
 
4万/期
3万/期
2万/期
Price
 
40,000/Issue
30,000/Issue
20,000/Issue
名称
 
品牌单独推送
内容植入
内容植入
Name 
Brand info
Editorial implant
Content implant
附加信息
 
140字以内,图片在9张以内
多种选题方式
转发、@好友、评论参与活动
编辑发起话题,用户参与评论、转发
Extras
 
Eithin 140 characters and 9 pictures
Multiple topic
Repost ,@, comment
Trendshome raise a topic for users to a comment and repost
价格
 
 2万
 5万
 3万
 3万
 2万
Price
 
 20,000
 50,000
 30,000
 30,000
 20,000
名称
 
软文
调查问卷
线上有奖活动
话题讨论
视频植入
Name 
Advertorial
Questionnaire
Online reward activity
Topic discussion
Video implant
时尚家居电子杂志Trendshome iPad Magazine
时尚家居官方微信Trendshome Official Weixin
时尚家居官方微博Trendshome Weibo

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2015整合营销套餐
2015 ADVERTISING VALUE PACK
时尚家居满足不同客户的不同需求,整合全媒体平台资源,为客户提供全方位的整合营销方案。

---------------------------------

2015整合营销套餐
2015 ADVERTISING VALUE PACK
Trendshome meets the need of each client and offer integrated full media platform