2015年
服饰美容
RAYLI FASHION & BEAUTY
广告刊例Media Kit

---------------------------------

周年大事记《瑞丽服饰美容》
创刊，开启中国女性实用性时尚杂志先河
19952001199619992004200520092013201020142015
Published its first issue, launching the new era of practical
fashion guide magazine for Chinese women推出瑞丽美容大赏
&专业发型杂志
《瑞丽新发型》
Launched the Rayli Beauty Awards & the professional
hairstyle magazine – Rayli Hairstyle『艺术
×
美容﹄
 
 跨界大咖驾到﹁
Art
×
Beauty
﹂
Arrival of the crossover icon.
第一届瑞丽封面女孩大赛，中国首家平面模特的大型专业评选盛事
Held the first Rayli Covergirl Competition, the first professional
advertising modeling competition in China
引领瑞丽卷染发
&美甲潮流
Led the trend of Rayli style hair curl and dye & the Rayli style manicure
在中国杂志界首次推出读者俱乐部
Established the Readers’ Club, a China first
in the magazine industry
中国首家时尚杂志启用专属模特概念
Initiated the concept of magazine exclusive models, the first
fashion magazine ever to do so in China
跨界合作国内首张双币种带香味的信用卡
Launched the first co-branded dual-currency
scented credit card in China.业界首发南北双封面
Executed dual covers for the north and the south, an industry first首推《瑞丽服饰美容》微电影系列
Started the mini film series of Rayli
Fashion & Beauty
1995 2015
Rayli Fashion & Beauty 20 Years – Chronicle of Events   
Rayli Fashion & Beauty APP lanched《瑞丽服饰美容》
APP上线

---------------------------------

全媒体时代
The No.1 Beauty Guidebook in the
All-media Era第1 扮美工具书
年来，
我们一直是发行量
最大的时尚女性杂志
For 20 years, Rayli Fashion & Beauty has
been the women’s fashion magazine with the
largest circulation
年来，
我们一直是女性最青睐的
“扮美工具书”
For 20 years, Rayli Fashion & Beauty
has been the most favored “Beauty
Guidebook” for women
年来，
我们一直提供
最时尚实用的
扮美指导
For 20 years, Rayli Fashion &
Beauty has been offering the
most fashionable and practical
beauty guide
模特
 / 森绘梨佳
　摄影
 / 三宫幹史
  出自《瑞丽服饰美容》
2014
年
8月号

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读者规模（千人）
Audience (1,000 readers)瑞丽服饰美容
RAYLI FASHION & BEAUTY昕薇
ViVi悦己
SELF时尚伊人
COSMOPOLITAN米娜
mina世界时装之苑
ELLE
个人税前年收入10万元以上
Personal income before tax is above 100,000 RMB843403421435389121
家庭税前年收入30万元以上
Family income before tax is above 300,000 RMB748302324331277120
每年在购买珠宝首饰上的支出超过10,000元
Annual spending on jewelry is over 10,000 RMB56022425533125292
最新购买的手表价格超过5,000元
The newest watch cost over 5,000 RMB70229031345236499
每年在购买高端服饰上的支出超过10,000元
Annual spending on premium clothes is over 10,000 RMB898357446477413144
每年在购买手提包上的支出超过10,000元
Annual spending on handbags is over 10,000 RMB589263307336300119
每年在购买时尚女鞋上的支出超过5,000元
Annual spending on fashionable women’s shoes is over 5,000 RMB831350423454368133
过去一年护肤化妆产品总支出超过5,000元
Spending on beauty and cosmetics products was over 5,000 RMB in the previous year909404458522415158
过去一年使用过香水
Perfumes were used in the previous year1,480641656767622209
过去一年在购买运动产品方面的支出超过3,000元
Spending on sports products was over 3,000 RMB in the previous year38715018617215476
过去一年购买家庭影音产品的总支出超过10,000元
Spending on home video and audio entertainment products was over 10,000 RMB in
the previous year
5320178225
过去一年在休闲娱乐方面的支出超过3,000元
Spending on leisure and entertainment was over 3,000 RMB in the previous year956404435552429139
过去一年在旅行(包括购物)上的支出超过30,000元
Spending on travelling (including shopping) was over 30,000 RMB in the previous year53223827128325499
《瑞丽服饰美容》
拥有更多处于较高财富水平和消费水平的读者
Rayli Fashion & Beauty boasts an audience with higher wealth level and purchasing power
数据来源：新生代市场监测机构中国新富市场与媒体研究（H3）2014， 女性， 单位：千人
Source: China New Rich Marketing and Media Study (H3)2014, Sinomonitor International, females, Unit: 1,000 readers
Rayli fans cover women from
three generations – women born in
the 1980s, 1990s and 2000s
三大世代女性
后，瑞丽粉覆盖80、90、00
年轻，时尚，靓丽，自信
Young, Fashion, Beautiful, Confident
Love fashion because they love themselves
爱时尚，因为爱自己
Love shopping, but not blindly
爱消费，但却不盲目
Pursue quality as well as personality
讲究品质也追求个性
Carry varied but original styles
百变风格，自成一体
时尚伊人
COSMOPOLITAN781
瑞丽服饰美容
RAYLI FASHION & BEAUTY1654
昕薇
ViVi747
悦己
SELF729
米娜
mina687
世界时装之苑
ELLE252
读者规模（千人）
Audience(1,000 readers)
模特
 / 泉里香，鹿沼忧妃，南里美希
　摄影
 / 仓本
GORI 
出自《瑞丽服饰美容》
2014
年
3月号

---------------------------------

读者规模（千人）
Audience (1,000 readers)瑞丽服饰美容
RAYLI FASHION & BEAUTY昕薇
ViVi悦己
SELF时尚伊人
COSMOPOLITAN米娜
mina世界时装之苑
ELLE
个人税前年收入10万元以上
Personal income before tax is above 100,000 RMB843403421435389121
家庭税前年收入30万元以上
Family income before tax is above 300,000 RMB748302324331277120
每年在购买珠宝首饰上的支出超过10,000元
Annual spending on jewelry is over 10,000 RMB56022425533125292
最新购买的手表价格超过5,000元
The newest watch cost over 5,000 RMB70229031345236499
每年在购买高端服饰上的支出超过10,000元
Annual spending on premium clothes is over 10,000 RMB898357446477413144
每年在购买手提包上的支出超过10,000元
Annual spending on handbags is over 10,000 RMB589263307336300119
每年在购买时尚女鞋上的支出超过5,000元
Annual spending on fashionable women’s shoes is over 5,000 RMB831350423454368133
过去一年护肤化妆产品总支出超过5,000元
Spending on beauty and cosmetics products was over 5,000 RMB in the previous year909404458522415158
过去一年使用过香水
Perfumes were used in the previous year1,480641656767622209
过去一年在购买运动产品方面的支出超过3,000元
Spending on sports products was over 3,000 RMB in the previous year38715018617215476
过去一年购买家庭影音产品的总支出超过10,000元
Spending on home video and audio entertainment products was over 10,000 RMB in
the previous year
5320178225
过去一年在休闲娱乐方面的支出超过3,000元
Spending on leisure and entertainment was over 3,000 RMB in the previous year956404435552429139
过去一年在旅行(包括购物)上的支出超过30,000元
Spending on travelling (including shopping) was over 30,000 RMB in the previous year53223827128325499
《瑞丽服饰美容》
拥有更多处于较高财富水平和消费水平的读者
Rayli Fashion & Beauty boasts an audience with higher wealth level and purchasing power
数据来源：新生代市场监测机构中国新富市场与媒体研究（H3）2014， 女性， 单位：千人
Source: China New Rich Marketing and Media Study (H3)2014, Sinomonitor International, females, Unit: 1,000 readers
年轻，时尚，靓丽，自信
Young, Fashion, Beautiful, Confident
Love fashion because they love themselves
爱时尚，因为爱自己
Love shopping, but not blindly
爱消费，但却不盲目
Pursue quality as well as personality
讲究品质也追求个性
Carry varied but original styles
百变风格，自成一体
瑞丽服饰美容
RAYLI FASHION & BEAUTY1654
昕薇
ViVi747
米娜
mina687
时尚伊人
COSMOPOLITAN781
悦己
SELF729
世界时装之苑
ELLE252
读者规模（千人）
Audience(1,000 readers)
模特
 / 泉里香，鹿沼忧妃，南里美希
　摄影
 / 仓本
GORI 
出自《瑞丽服饰美容》
2014
年
3月号
Rayli fans cover women from
three generations – women born in
the 1980s, 1990s and 2000s三大世代女性
后，80、90、00
瑞丽粉覆盖

---------------------------------

怎么看 瑞丽都是你的
阅读小伙伴
平面杂志
Printed Magazine
潮流选题，优质图片
深度报道，品质持续
Fashion Topics, High-quality Images,
In-depth Reports, Consistent Quality
Six Reading Experiences
Rayli is always your reading pal
whichever way you choose to read it6种阅读体验
微博
Microblog
大量优质粉丝，影响力升温不断
红人大V互动，时尚资源共享
A large number of high-quality followers
keep boosting the influence
Interactions between fashion icons and VIP
accounts share fashion resources
10:20
designed by Zee Que | designbolts.com
微信
WeChat
最热门的原创新鲜话题
绝对潮爆你的朋友圈
The most heated original fresh topics
Will definitely make your Circle of
Friends explode
iPad杂志
iPad Magazine
关于“星”的一切这里都有
数字化的杂志更好“看”
You can find everything about the “stars
Digital magazine presents a better “show”
WAP移动站
WAP Mobile Sites
时尚私人定制，伴随式的服务
美丽触手可及
Bespoken fashion solutions and
portable fashion guides make beauty
accessible at anytime anywhere
手机 APP
Mobile APP
每日推送，精彩不间断
移动阅读，互动要体验
Push-up daily updates to deliver
excellent contents non-stop
Mobile reading experience offers
live interactions

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Four Editing Highlights; The Most
Creative Ideas and Wonderful Contents创意顶尖料更足 4大编辑亮点
20周年SPECIAL
The 20th Anniversary SPECIAL
明星生日会
Rayli Birthday Party Starter
瑞丽博物馆
Rayli Museum
生日礼
Birthday Gift
艺人特色单元
Artists Special Columns
明星×名品
Celebrities×Fashion Items
明星时尚表情
Celebrity Fashion Style
明星衣橱
Celebrity Wardrobe
明星化妆间
Celebrity Dressing Room
素人变身单元
Plain Girl Makeover Column
美容审查员
Beauty Inspector
神奇的她
The Magic Her美容特色单元
Beauty Special Columns
美容BOOK IN BOOK
Beauty BOOK IN BOOK
环球美妆
From Overseas
模特
 / 野崎萌香
　摄影
 / 高桥
Hideki 
出自《瑞丽服饰美容》
2014
年
9月号
 B
刊
模特
 / 白石麻衣
　摄影
 / 屋山和树
  出自《瑞丽服饰美容》
2014
年
12
月号
  A
刊

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联手
先锋艺术家
打造瑞丽博物馆
线上线下艺术互动
Cooperate with pioneer artists to create online
and offline art interactions of Rayli Museum
携手
全球知名品牌
聚焦女性群体
做轻奢时代的时尚尝鲜者
Cooperate with global big brands and focus on
the female group to be the fashion pioneer of
affordable luxury
全媒体时代全方位推品牌大庆生事件   搭建营销平台 6
Six Major Anniversary Celebration Events
to Set up a Great Marketing Platform
携手
百度中国最强搜索引擎
锻造最权威最具号召力的
《美妆白皮书》
Cooperate with Baidu.com, the most
powerful search engine in China, to establish
the most authoritative and appealing
Beauty & Cosmetics White Book携手
腾讯中国最强社交平台
串联最具人气、
最强粉丝集合的
时尚部落
Cooperate with Tencent, the most
powerful social network in China, to set
up the fashion club with the highest
popularity and the strongest fan base
携手
强势品牌
挺进百所大学
做女大学生的
时尚引导者
Cooperate with big brands and go into
hundreds of universities to be the fashion
guide for college girls
联合
各大视频网站
打造时尚微电影
为周年献礼
Collaborate with major video websites
Create fashion mini films 
Dedicating to the anniversary celebration
All-dimensional Brand Promotion in All-media Ageevent
event
event
event
event
event

---------------------------------

客户满意度
永远比你想要的还要好100%
100% Customer Satisfaction
Always beyond your demands
瑞丽服饰美容
RAYLI FASHION &
BEAUTY
昕薇
ViVi米娜
mina悦己
SELF时尚伊人
COSMOPOLITAN世界时装之苑
ELLE
内页刊例（元）
Full Page(RMB)300,000 160,000 180,000 275,700 390,000 375,000
千人成本（元/千人）
Cost Per Thousand(RMB)181 214 262 378 499 1,488
数据来源：新生代市场监测机构中国新富市场与媒体研究（H3）2014，女性
Source: China New Rich Marketing & Media Study (H3) 2014, Sinomonitor International，Female
千人成本
181元，低于同类杂志 （以内页整版为例）
Cost Per Thousand: Rayli’s cost of RMB 181 per thousand readers is lower than that spent by its counterparts in the
domestic market (this cost is that for a full page advertisement)
瑞丽联名信用卡
海量覆盖并精准到达的高消费力
人群
188万持卡人及申请人
63%持卡人来自一线和二线城市
65%持卡人是23~35岁有消费
力人群
人民币26亿元单月持卡消费总额
数据来源：瑞丽联名信用卡用户
数据库，2014年9月
Rayli Co-branded Credit Card
Massive yet precise reach of consumers
with higher purchasing power
1.88 million cardholders and applicants
63% of the cardholders are from Tier 1
and Tier 2 cities
65% of the cardholders are aged
between 23 and 35, with fair purchasing
power
A monthly consumption volume of 2.6
billion RMB from cardholders
Data source: User Database of Rayli Co-
branded Credit Cards, September 2014
瑞丽用户大数据库
由瑞丽系列期刊群读者、瑞丽网网
民、瑞丽各类活动报名会员、瑞丽联
名信用卡、男人风尚灵通卡、瑞丽商
务旅行卡用户共同构成；具有数量庞
大、用户资料详尽、信息准确、可细
分性和活跃程度高的特点，可协助广
告主准确快速地触达目标人群，以进
行有关产品或服务的各种形式广告宣
传及市场调查研究
Rayli User Database
The Rayli user group consists of the readers
of printed Rayli magazines, visitors to Rayli.
com, registered members of Rayli events and
cardholders of Rayli co-branded credit cards,
LEON co-branded cards and Rayli Business
Travel Cards. The user database covers a
huge number of active users with detailed
and accurate user information, and the highly
active data can be segmented and retrieved.
The database helps advertisers reach the
targeted group in a fast and precise manner
to advertise and promote their products and
services and to conduct market researches
好的广告，需要好的承载平台
A great advertisement needs a great carrier

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瑞丽美容大赏 
最广泛，最专业，最精准的年度美妆评选3
iPAD
微博分享
大片再现小时代经典造型
微信推广
精彩独创
视频
iPad杂志
互动体验
瑞丽服饰美容SWAROVSKI电影《小时代》
属于我们的璀璨小时代1
Rayli Fashion & Beauty × SWAROVSKI × Tiny Times (The Movie)
Our Magni?cent Tiny Times
瑞丽服饰美容CHANEL
专属定制年度系列策划2
Rayli Fashion & Beauty × CHANEL
Customized whole-year campaign exclusively planned for CHANEL
Rayli Beauty Awards
The most extensive, professional and precise annual beauty awards
精彩案例展示
Successful Case Demonstration
Unprecedented Communication Platform前所未有的传播平台
合作品牌和朋友
Our Partnering Brands and Friends我们的

---------------------------------

瑞丽拥有全国最强大的期刊营销系统。
遍及全国的62,000多家销售、展示终端，使瑞丽实现了对中国地级以上市场和发达县级市场的全面有效覆盖
Rayli boasts with the most powerful distribution system of all periodicals in China.
Its 62,000 outlets enable Rayli to effectively cover all markets above the prefecture and country level within the PRC
《瑞丽服饰美容》月发行量1,380,000册
Monthly Circulation of Rayli Fashion & Beauty 1,380,000 (copies)
省份
Province发行量比例
Share of Circulation省份
Province发行量比例
Share of Circulation
北京
BEIJING18.2%云南省
YUNNAN1.6%
上海
SHANGHAI15.9%黑龙江省
HEILONGJIANG1.4%
江苏省
JIANGSU9.1%河北省
HEBEI1.3%
广州
GUANGZHOU8.5%江西省
JIANGXI1.3%
浙江省
ZHEJIANG8.2%吉林省
 JILIN1.0%
辽宁省
LIAONING4.6%安徽省
ANHUI1.0%
四川省
SICHUAN4.5%福建省
FUJIAN1.0%
湖北省
HUBEI3.8%广西壮族自治区
GUANGXI0.7%
天津
TIANJIN2.8%新疆维吾尔自治区
XINJIANG0.5%
重庆
CHONGQING2.5%山西省
SHANXI0.5%
湖南省
HUNAN2.5%内蒙古自治区
INNER MONGOLIA0.4%
广东省( 除广州)
GUANGDONG2.3%贵州省
GUIZHOU0.4%
山东省
SHANDONG2.0%甘肃省
GANSU0.2%
陕西省
SHAANXI1.9%宁夏回族自治区
NINGXIA0.1%
河南省
HENAN1.7%青海省
QINGHAI0.1%
Monthly Circulation of over 1,000,000
From online to offline, we always have more to offer
月超  
线上线下 没有最多只有更多发行
引领线上线下的全渠道发行方式
Taking the lead both online and offline
60%
报摊报刊亭
Newsstand and Kiosk
10%
地铁
Subway
9%
连锁超市
Chain Supermarket
5%
读者订阅
Subscription
2%
机场
Airport
2%
其他渠道
Other Channel
1%
宾馆、饭店、写字楼
Hotel、Restaurant、Of?ce Building
1%
书店
Bookstore
10%
网络销售
Sales Online

---------------------------------

版位Position价格（元）
Rate(RMB)价格（美元）
Rate(USD)
封面折页Cover Gatefold1,500,000 245,500
服装第一跨页First Double Page Spread of Fashion780,000  127,700
服装第二跨页Second Double Page Spread of Fashion720,000  117,900
服装第三跨页Third Double Page Spread of Fashion700,000  114,600
化妆品第一跨页First Double Page Spread of Cosmetics900,000  147,300
化妆品第二跨页Second Double Page Spread of Cosmetics850,000  139,100
化妆品第三跨页Third Double Page Spread of Cosmetics800,000  131,000
目录前跨页Double Page Spread before Table of Contents800,000  131,000
目录旁页一First full Page Facing Table of Contents500,000  81,800
目录旁页二Second full Page Facing Table of Contents480,000  78,600
目录旁页三Third full Page Facing Table of Contents480,000  78,600
版权旁页Full Page Facing Masthead450,000  73,700
卷首旁页Full Page Facing FROM EDITOR450,000  73,700
卷首后跨页Double Page Spread after FROM EDITOR620,000  101,500
封面故事后跨Double Page Spread after COVER STORY600,000  98,200
服装版前内页Full Page before FASHION420,000  68,700
服装版前跨页Double Page Spread before FASHION600,000  98,200
服装版开篇后跨页Double Page Spread after FASHION Opening600,000  98,200
服装版内页Full Page inside FASHION320,000  52,400
服装版跨页Double Page Spread inside FASHION500,000  81,800
美容版开篇后跨页Double Page Spread after BEAUTY Opening560,000  91,700
美容版内页Full Page Inside BEAUTY320,000  52,400
美容版跨页Double Page Spread inside BEAUTY500,000  81,800
生活版开篇后跨页Double Page Spread after LIFE STYLE Opening500,000  81,800
生活版内页Full Page inside LIFE STYLE300,000  49,100
生活版跨页Double Page Spread inside LIFE STYLE420,000  68,700
封三跨页Inside Back Cover Spread620,000  101,500
封三Inside Back Cover400,000  65,500
封底Back Cover600,000  98,200
1/2版内页1/2 Page200,000  32,700
1/3版内页1/3 Page160,000  26,200
版权旁1/3内页1/3 Page Facing Masthead200,000  32,700
丝带广告Ribbon Ads100,000  16,400
广告刊登须知  Advertising Requirements
刊登的广告须遵守中华人民共和国《广告法》和相关法律法规的规定。
本公司有权对不符合有关法律法规的广告予以修改直至撤换。广告用语用字应符合普通话和中文简体规范汉字的要求。
按本刊公布尺寸提供4色菲林及彩色打样，因提供不符合尺寸的菲林而耽误时间由提供方负责
Published advertisements shall abide by the Advertisements Law of the People's Republic of China as well as
other relevant rules and regulations. This company has the right to modify or even cancel those advertisements that fail to accord
with relevant laws, rules and regulations. The expressions and characters used in advertisements shall follow the requirements
for Mandarin and of simplified standard Chinese character. Fourcolor film and color designs should be provided in the size required by
this magazine. The supplier should be responsible for any time delay arising from the inappropriate provision of film
印刷须知   Printing Requirements
网线：175线   Reticle: 175 lines
广告四周各留3mm出血位   Leave 3mm safety margins from the bleed size of the material
跨页广告中间留10mm重叠位   For double page spread ,allow 10mm across the gutter
软广告指由杂志为客户编辑的广告。若客户提供终稿菲林，则按照常规广告的时间进程
特殊规格广告指1/2版、1/3版等需要和杂志内容衔接的广告；若是3页以上的连续页，也按照此特殊规格广告时间表运作
以上日期如遇改变,以另行通知为准
Advertorials refer to those complied by Rayli’s Editor. If materials are provided by clients, a timetable for conventional advertisements
should be made for reference
Advertisements with special specifications refer to those 1/2 and 1/3 page advertisement connected with the content of the magazine.
Extended pages with more than 3 pages will be handled according to the timetable for advertisement with special specifications
Further notice will be given if there were any change of the above dates
2015年主刊广告价格及版位
Advertising Rates and Positions, 2015
广告尺寸  
275mm
×70mm (H
×W)
竖1/3版
装订尺寸
Trimmed Size 
of Vertical 1/3
Page横半版装订尺寸
Trimmed Size of
Horizontal Half Page
130mm×215mm (H×W)
全页装订尺寸
Trimmed Size of Full Page
275mm×215mm (H×W)
跨页装订尺寸
Trimmed Size of Double
Page Spread
275mm×430mm (H×W)
竖半版
装订尺寸
Trimmed Size
of  Vertical
Half Page
275mm
×100mm (H×W)
Advertisement Format
Great value-for-money
advertisement物超所值的
广告价格
2015年《瑞丽服饰美容》广告时间表   Calendar, 2015
Advertising Rates and Positions, 2015
月份
No.软广告
Advertorial Order特殊规格广告
 Special Size资讯
News Release读者俱乐部
Club Promotion常规广告
Advertisement Order广告菲林
Material杂志上市时间
Issue Date
1月 Jan.2014-11-82014-11-152014-11-192014-11-122014-11-192014-11-262014-12-19
2月 Feb.2014-12-92014-12-162014-12-192014-12-122014-12-192014-12-262015-1-15
3月 Mar.2015-1-52015-1-122015-1-162015-1-92015-1-162015-1-232015-2-10
4月 Apr.2015-1-262015-2-42015-2-62015-1-302015-2-62015-2-132015-3-19
5月 May2015-3-102015-3-172015-3-192015-3-122015-3-192015-3-262015-4-19
6月 Jun. 2015-4-92015-4-162015-4-182015-4-112015-4-182015-4-252015-5-19
7月 Jul. 2015-5-92015-5-162015-5-192015-5-122015-5-192015-5-262015-6-19
8月 Aug. 2015-6-92015-6-162015-6-192015-6-122015-6-192015-6-262015-7-19
9月 Sep. 2015-7-92015-7-162015-7-182015-7-112015-7-182015-7-252015-8-19
10月 Oct. 2015-8-82015-8-152015-8-192015-8-122015-8-192015-8-262015-9-19
11月 Nov. 2015-9-92015-9-162015-9-192015-9-122015-9-192015-9-242015-10-22
12月 Dec. 2015-10-102015-10-162015-10-172015-10-132015-10-172015-10-242015-11-19

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