［STYLISH SPIRITED SEDUCTIVE］23
The Leading Men's Lifestyle Magazine in China.
创刊1年，即获2011年欧莱雅风尚媒体大奖荣誉。
原创时装大片多次被日本《Men's Club》杂志， 香港《ELLEMAN》杂志，台湾《ELLE》转载。
深度专题多次被《看天下》等杂志转载。
The magazine was honored with the prestigious L'Oreal Fashion Media Award 2011 one year after it was founded.
Our original photographs, stunning and superb, have been repeatedly reprinted by“MEN's CLUB”magazine (Japan),
“ELLEMAN”magazine (Hong Kong) and“ELLE”magazine (Taiwan).
Our feature articles have been repeatedly reprinted by such magazines as“VISTA”.
一本为触动，启发，取悦，服务中国新世代男性而创的杂志。
A magazine to surprise, to inspire, to entertain and
 to serve the new generation of Chinese Men.
     睿智风范    魅力
SPIRITED  STYLISH  SEDUCTIVE
EXCLUSIVE CONTENTSINTRODUCTION
ELLEMEN Interview
讲述大人物的轶事，不放弃小人物的
传奇，跨越娱乐名人，艺术大师，商界
名流以及崛起中的新鲜人物。我们将
以敏锐迅捷的语言力量剥开社会的假
面，展开光鲜外表下的内在回旋和平
凡角色里的不凡。愿我们一起为肉体
的喧哗和精神的躁动击掌欢呼、公开欣
赏，愿我们一起为卓绝的创造性和平常
的人性感知做出赞美，在速度的漩涡里
安静地照耀每一天。
首创报道与视频同步推出，多维度呈现
人物风格，给读者不同寻常的阅读体验。
民间型男
一个有魅力的男人，会从容驾驭自
己的外表，会创造自己的风格生活。
ELLEMEN报道充满魅惑的男人，
帮助男人在魅力之路上持久远行。
ELLEMEN男人头脑性感、身体也
性感。我们追逐创造性思维给身体带
来的魅力，也注重纯粹的身体塑造。
ELLEMEN男人善于创造自己的
“型”，于是，每一期杂志有来自不同
领域不同族群的男人们，与专业时装
大片并行纸上，挥洒自如，自信绽放。
城市之魅
从国际的都会到本土的核心，
ELLEMEN每期走进一个城市，拍
摄人文时装大片，制作专题报道，以精
辟的角度，震撼的视觉，让读者为这世
界的丰富而惊艳，为价值的多样而一
笑，为人与事而感动。生活处处闪亮，
城市魅力无尽。
［STYLISH SPIRITED SEDUCTIVE］
ONLY
IN
ELLEMEN
ELLEMEN Interview
We tell stories of somebodies, but
we don’t lose sight of the tales of
nobodies. We track down showbiz
megawatt names, art gurus,
business leaders and new faces that
are being catapulted to stardom to
explore, in a hard-edged way, the
unchartered territories of social
veneer and get the lowdown on
what make these people who they
are. Let’s celebrate outstanding
creativity and wisdom. Let's pay
tribute to every single day in this
fast-paced world.
With feature story and video
in sync, we provide different
perspectives on people and give
our readers unusual reading
experiences.
Truemen Show
A charismatic man is groomed.
A charismatic man has style. We
hound down charismatic men and
help them keep their charisma.
Our ELLEMEN men not only
are the cream of the crop, but
also are physically attractive. Our
ELLEMEN men have a flair for
“shaping” their body. We believe
that creative thinking and physical
attraction go hand in hand. In each
issue, we use great shots to flesh out
the men from different sectors, and
their easy confidence leaps out from
the pages.
City Culture
In each issue, we head to a city,
domestic or foreign, to take superb
fashion shots and write a feature
article. We will offer our insightful
understanding of what we see, and
make our creations truly pleasant to
the eye. Our accounts of the people
we meet will tug at the heartstrings
of our readers. We will show how
beautiful life is. We will prove how
fascinating a city could be.
3
INTERVIEW

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［STYLISH SPIRITED SEDUCTIVE］4［STYLISH SPIRITED SEDUCTIVE］5
关于赫斯特
杂志集团（中国）
1988年进入中国，赫斯特杂志集团
（中国）是赫斯特国际集团的100%
全资子公司，旗下设有赫斯特广告、思
迪广告及华道发行。分别在上海、广
州、北京设立办公地点，其中北京为总
部。我们致力于提供跨媒体平台的整
合创意营销服务，包括广告策划执行、
数字营销、视频内容制作、数据库营销
及客户关系管理解决方案、以及全国
零售渠道管理。赫斯特杂志集团（中
国）1988年以来始终锐意进取， 引领
传媒新风尚。每月除以总发行量超过
1300万的涵盖时尚潮流，美容健康，
汽车家居等方面的杂志影响着中国逾
千万读者，更在近三年内大力推动新
媒体平台的整合营销。其中ellechina.
com在中国女性垂直网站中位列高端
影响力之首，拥有超过180万注册用
户，日均流量达1000万并持续高速增
长。赫斯特中国旗下各类颁奖盛典，
消费者互动活动，常年覆盖一线直辖
市、省会城市、二线城市。华道发行具
备强大的渠道分销能力，可覆盖全国
50,000个零售终端。思迪广告是数字
行业的风尚专家，2010年进入中国，在
上海和北京拥有分支机构。
About Hearst
Magazines China
Hearst Magazines China is a
100% subsidiary business unit of
Hearst Corporation and has been
operating in China since 1988.
Our three main vehicles are Hearst
Advertising, Next Idea China and
Hearst Distribution. We offer multi-
media business innovation services
via advertising campaign planning
& execution, digital marketing
service, TV content production,
database & CRM solutions and
nationwide retail distribution
management. We have a staff of
more than 600 people in China, in
Beijing, Shanghai, and Guangzhou
offices. Hearst Magazines China
has always been determined to
lead the new trends in the media
industry. Hearst Magazines
China affects millions of readers,
not only on the basis of the total
circulation of more than 13 million
magazines per month covering
fashion trends, beauty, health, car
and home decoration; but also
on the vigorous promotion of the
integrated marketing of new media
platforms including print, web, TV,
APPs, events, a credit card and
distribution. Hearst Distributions
has powerful sales and distribution
abilities; covering 50,000 retail
POS in China.
DECEMBER  2012.12  
No.101
邮发代号：4-772  定价：人民币20元整  港元30元整
本刊由上海译文出版社与美国赫斯特出版公司版权合作
EFDPDPWFS
GJOBMJOEE





??
ABOUT HEARST COVERS

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WE TALK TO PEOPLE
我们和他们交谈，因为能
够从他们身上获得灵感，
不仅仅关于生活方式，还
有生活本身。
WE
PEOPLE.
whose life could continuously INSPIRE others
TALK TO

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WE
COOL STUFF.
including gadgets, watchese,
              cars and MANY MORE
TOY WITH
我们喜欢酷的东西。
懂得欣赏出色的
设计和工艺，才是乐趣所在。
WE TOY WITH COOL STUFF

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我们关注身边发生的一切，
以奔赴的方式来报道，因为这个社会，
和我们自己密切相关。
WE
that worth deep READING
                   and deep THINKING.DO REPORTS.
WE DO REPORTS

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［STYLISH SPIRITED SEDUCTIVE］12［STYLISH SPIRITED SEDUCTIVE］13
我们仪表堂堂，喜欢穿着得体
却又不落俗套，对时装潮流信手拈来
却始终坚持真实 。
WE ILLUSTRATE FASHION
WE
that worth deep READING                   and deep THINKING.DO REPORTSWE
with REAL style true to life
ILLUSTRATEFASHION.

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WE INDULGE IN FUN
WE
that worth deep READING                   and deep THINKING.DO REPORTSINDULGEWE
by discovering all kinds of
          exciting ENJOYMENTSIN FUN.
我们放纵自我的享受，
 男人必须有所迷恋，
生活才会更加有趣。

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［STYLISH SPIRITED SEDUCTIVE］16［STYLISH SPIRITED SEDUCTIVE］17
READERSHIP
读者属性
事业有成，从商人员，白领，企业家，
决策管理层。
63%读者为25-34岁男士。
平均月收入
RMB21,079，15%月收入超过
RMB50,000。
消费偏好
72%的人愿意在衣服上花费
RMB3,000-20,000／月。
77%的人希望升级手表，汽车等物品。
读者平均购买手表预算2万-5万；
读者平均购车预算30万-55万。
68%的读者会仔细阅读杂志中大部分
广告。
66%的读者认为杂志广告具有参考
价值。
生活形态
他们追求生活品质、新科技、欣赏品牌
文化。他们追求成功，注重角色定位，追
求新奇的意见领袖。他们理性、有主见。
强调个性不凡是读者的主流价值观。
Reader Analysis
Successful professionals, business
men, white collars, entrepreneurs,
decision makers. 63% of readers
are males from 25 to 34.
Average Personal
Monthly Income
21 ,079 RMB. 15% readers' 
monthly income is more than
50,000 RMB.
Consumption Trends
72% of readers are willing to spend
RMB 3,000 to 20,000 on the
consumption of clothing.
77% of readers plan to upgrade
their watches and cars. RMB
550,000 average budget for car
purchase and RMB 11,000 for
watch buying and have a budget
of RMB 20,000-50,000 for buying
wristwatches.
68% of readers will closely read a
majority of ads in the magazine.
66% of readers consider magazine
advertisements worthwhile.
Lifestyle
They pursue a high quality of
life,new technology and enjoy
brand culture. They pursue success,
stress social status and follow
those with fresh, new ideas. They
are reasonable and independent.
Exuding an extraordinary
personality is our readers' strongest
value.
我们的读者事业有成，从商人员，白领，
企业家，决策管理层。
63%读者为25-34岁男士。
72%
77%
68%
66%
72%的人愿意在衣服上花费RMB3,000-20,000／月。
72% of readers are willing to spend RMB 3,000 to 20,000/month on the consumption of clothing.
77%的人希望升级手表，汽车等物品。读者购买手表预算2万-5万；读者平均购车预算30万-55万。
77% of readers plan to upgrade their watches and cars. RMB 550,000 average budget for car purchase and RMB 11,000 for watch buying and have a budget
of RMB 20,000-50,000 for buying wristwatches.
68%的读者会仔细阅读杂志中大部分广告。
68% of readers will closely read a majority of ads in the magazine.
66%的读者认为杂志广告具有参考价值。
66% of readers consider magazine advertisements worthwhile.
63%
63%读者主要为25-34岁男士。
63% of readers are males
from 25 to 34.
读者属性
消费偏好
平均月收入
15%
RMB21,079，
15%月收入超过RMB50,000。
21,079 RMB.
15% readers' monthly income is
more than 50,000 RMB.

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最具创意的年度活动
? 睿士之声周年庆典
最具深度创意活动，与ELLEMEN
一起聆听这个时代的睿士之声。
? 汉米尔顿幕后英雄盛典
最感人年度盛典，源于好莱坞，与
ELLEMEN一起支持一直向上的中
国电影。
强大的睿士精英俱乐部
最具声音意见领袖聚集，创意营销方
式影响行业精英。睿士精英读者俱乐
部，力求展现风尚人物的生活态度与故
事，打造最吸引人的互动活动，为行业
领袖建立最直接的社交平台。
微电影
截止2012年12月，ELLEMEN纪实
系列微电影《睿士传奇》播放次数为
12,709,332。“ELLEMEN出品”已然成
为优质微电影的标志。2013年睿士对于
电影的理想及追求必将把ELLEMEN
微电影带入一个新的高峰。
? 微电影播放渠道
含优酷专区、iPad 电子杂志、
ELLETV等各大平台，每期覆盖上
百万用户。
? ELLEMEN优酷专区
ellemen.youku.com
ELLEMEN网络/渠道
推广宣传
ELLEMEN品牌随时随地捕捉新媒
体带来的机遇，除了官方微博，明星编
辑团队微博， ELLEMEN优酷专区
之外，还与新浪、搜狐、雅虎等门户网
站，乐视视频网站，爱表族等专业网站
的长期合作，通过与明星名人互动等
方式，将内容以多形式多渠道传播，获
得更多关注，多维度提升影响力。
强势发行，覆盖全国逾百所城市。
The Most Creative
Annual Event
? Voice of ELLEMEN Anniversary
With the most creative event, the
voices of ELLEMEN will be heard.
OUTDOOR DISPLAY & DISTRIBUTION
? Hamilton behind the Camera
Awards
The most touching annual gala
originated from Hollywood.
Let's give our support to China's
growing movie industry.
ELLEMEN Opinion
Leaders Club
This is where some of the big
name opinion leaders like to hang
around and creative marketing
can influence these people
most effectively. By organizing
appealing interactive events and
demonstrating the life attitudes and
stories of highfliers, ELLEMEN
Readers Club provides an effective
platform where leaders from
different sectors can network and
socialize.
ELLEMEN Micro-Movie
By November 11, 2012,
“LEGENDS of ELLEMEN”,
ELLEMEN's non-fiction micro-
movie series, had been played
7,882,584 times. “A ELLEMEN
Production" has become
synonymous with quality micro-
movies.
CREATIVE MARKETING
Figures Area  区域    Readership Percent
1 Beijing  北京    111,600  18.0%
2 Shanghai  上海     117,800  19.0%
3 Guangzhou 广州    55,800   9.0%
4 ZheJiang  浙江    55,800   9.0%
5 JiangSu  江苏    31,000   5.0%
6 SiChuan  四川    37,200   6.0%
7 LiaoNing  辽宁    18,600   3.0%
8 ShenZhen  深圳    18,600   3.0%
9 ChongQing 重庆    19,840   3.2%
10 HuBei  湖北    12,400   2.0%
11 TianJin  天津    12,400   2.0%
12 ShanDong  山东    13,640   2.2%
13 HuNan  湖南     9,300   1.5%
14 YuanNan  云南     7,440   1.2%
15 HeBei  河北     6,200   1.0%
16 HeiLongjiang 黑龙江     7,440   1.2%
17 FuJian  福建    11,160   1.8%
18 JiangXi  江西    6,200   1.0%
19 JiLin  吉林    11,160   1.8%
20 GuangXi  广西    6,200   1.0%
21 ShanXi  山西    11,780   1.9%
22 ShanXi  陕西    7,440   1.2%
23 GuiZhou  贵州    6,200   1.0%
24 XinJiang  新疆    6,200   1.0%
25 AnHui  安徽    6,200   1.0%
26 NingXia  宁夏    6,200   1.0%
27 NeiMeng  内蒙    6,200   1.0%
Total       620,000 100.0%
2012
Newsstand 440,200  71%
Bookstore 37,200  6%
Subscription 117,800  19%
Display  24,800  4%
Total  620,000  100%
71%
Newsstand
19%
Subscription
6%
Bookstore
4%
Display
19%
4%
6%71%
强势发行
全国每月覆盖62万读者。
不断开拓新渠道，进入香港销售、
新增电子商务渠道。
逾100家全国五星级酒店展示。
各大机场贵宾厅展示。
逾200家高级手表店展示。
Launch In Style
Reaches more than 620,000
targeted men.
New distribution channels
development, on sales in Hong
Kong，the e-commerce.
Display in more than 100 5-stars
hotels nationwide.
Display in VIP lounges of airports
nationwide.
Display in more than 200 luxury
watch stores.
ELLEMEN's aspirations and
pursuits in the field of movie will
hands down bring ELLEMEN's
micro-movie to a crest of a wave.
The micro-movies are played
in such channels as ellemen.
youku.com, iPad e-magazine and
ELLETV, each reaching a hefty
million subscribers.
ELLEMEN iPR
& Channel Promotion
We keep our eyes peeled for
opportunities brought by new
media. In addition to ELLEMEN's
official micro blog, the micro blog
of our outstanding editorial team
and ellemen. youku.com, we have
formed long-term partnerships
with such portals as www.sina.
com, www.sohu.com and www.
yahoo.com as well as such
specialized websites as www.letv.
com and www.iwatch365.net, and
through interaction with celebs,
we disseminate the content in
numerous forms through numerous
channels to generate more exposure
and extend our reach.
Nationwide circulation，covering
hundreds of cities.

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［STYLISH SPIRITED SEDUCTIVE］20［STYLISH SPIRITED SEDUCTIVE］21
iPAD &  iPHONE APPiPAD &  iPHONE APP
截至2013年1月，
超620,000用户。
More than
 620,000 readers
 by January 2013.
iPad电子杂志
过去一年，ELLEMEN iPad多次得
到苹果APP Store热门推荐，读者好评
无数。2013，ELLEMEN将再接再
厉，用全新的阅读体验在iPad上呈现
一如既往的睿智·风范·魅力。
ELLEMEN iPad版特点
互动创新，内容立体呈现;
型号识别，阅读流畅体验;
智能书签，进度自动记录;
ELLEMEN COOL Daily
2013上线，全面涵盖iOS & Android
& Windows Phone。以ELLEMEN
的视角，每日甄选新鲜好玩的资讯与
不一样的观点——睿士有型，有趣，更
有深度。采用最新最in的开发技术，贴
合使用者需求，力求成为4G时代碎片
时间里的最好应用。
iPad E Magazine
In the past year, ELLEMEN iPad
has been repeatedly recommended
by APP Store and won rave reviews
from readers. In 2013, we will
continue to make unremitting
efforts to offer new reading
experiences on iPad and present
our best creations.
Features of
ELLEMEN iPad
Interaction and innovation, which
ensures that the contents are
presented in the best way possible;
Model identification, which ensures
that reading can be very smooth;
Intelligent bookmark, which
records the progress of reading
automatically.
ELLEMEN COOL DAILY
It will be put into service in 2013,
ELLEMEN iPad  读者分析
高收入、喜欢尝试新鲜、创意产品体验的新世代中国男人群体
ELLEMEN iPad Readers Analysis
Chinese men who are high paid, love novel experiences and look for innovative products
关于ELLEMEN iPad中的广告
Advertisement in ELLEMEN iPad
applicable to iOS & Android &
Windows Phone.
Novel and entertaining information
and unique points of views are
presented from ELLEMEN's
perspective. The latest and the
trendiest technologies are used
to make it more user-friendly.
Our goal is that it can be the best
application in the age of 4G.
42％ 已经推荐给身边的人。
42％ Have recommend the magazine to friends.
96％ 认为ELLEMEN iPad版值得推荐。
96％ Think iPad version worth recommending.
90％ 能接受杂志中出现广告。
90％ Accept advertisement in the magazine.
42％ 认为广告也是一种阅读享受。
42％ Think advertisements as a pleasure to read.
扫描二维码或
在App Store中搜索
ELLEMEN下载iPad电
子杂志。
Scan QR code below
or search ELLEMEN
in App Store to
download.
48％ 曾经读过ELLEMEN纸质杂志。
48％ Read printed ELLEMEN magazine.
针对iPad读者，全国3000个样本分析。
A survey of 3,000 iPad readers nationwide has been conducted.
81％ 25－45岁
81％ Aged 25-45
年龄
47% 月收入超过2万，22%月收入超过5万
47% Monthly income of over RMB 20,000,
including 22% whose monthly income exceeds
RMB 50,000
收入
68% 本科以上学历
68% Bachelor's degree or higher
学历
性别
88％ 男性
88％ Male
Resource:

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［STYLISH SPIRITED SEDUCTIVE］22［STYLISH SPIRITED SEDUCTIVE］23
2013 RATECARD/ADVERTISING ENQUIRES2013 RATECARD/ADVERTISING ENQUIRES
ELLEMEN 2013 Calendars  
Issue  编辑主题    On Sale Date    Material Deadline
Jan  新年 New Year   22/12/11    10/12/11
Feb  情人节 Valentine's Day  20/1/12    8/1/12
Mar  周年刊 Anniversary Edition  20/2/12    8/2/12
Apr  车展 Auto Show   22/3/12    10/3/12
May  旅行 Travel    20/4/12    8/4/12
Jun  巴塞尔表展 Basel Watch Fair  22/5/12    10/5/12
Jul  夏日 Summer   22/6/12    10/6/12
Aug  美酒地图 Wine Mag   22/7/12    10/7/12
Sep  潮流 Style    20/8/12    8/8/12
Oct  玩物 Playthings   20/9/12    8/9/12
Nov  职场 Workplace   22/10/12    10/10/12
Dec  派对 Parties   22/11/12    1011/12
ELLEMEN 2013 Rate Card (CNY)
Position     广告位    2013 Rate 
Cover Gatefold x 4P    封面内拉页4P   1,210,000
1st Fashion Spread Before TOC   目录前第一服装跨页   690,000
1st Non-Fashion Spread Before TOC  目录前第一非服装跨页(表,车类)  690,000
2nd Fashion Spread Before TOC   目录前第二服装跨页   621,000
2nd Non-Fashion Spread Before TOC  目录前第二非服装跨页(表,车类)  621,000
3rd Fashion Spread Before TOC   目录前三服装跨页   598,000
3rd Non-Fashion Spread Before TOC  目录前第三非服装跨页  598,000
4th Fashion Spread Before TOC   目录前四服装跨页   560,000
4th Non-Fashion Spread Before TOC  目录前第四非服装跨页  560,000
5th Fashion Spread Before TOC   目录前五服装跨页   548,000
5th Non-Fashion Spread Before TOC  目录前第五非服装跨页  548,000
DPS before Content    目录前跨页    517,000
1st TOC     第一目录旁全页   362,000
2nd TOC     第二目录旁全页   319,000
3rd TOC     第三目录旁全页   296,000
Full Page Facing TOC    目录旁全页   280,000
DPS Spread between TOC & Masthead  目录及版权页间跨页   440,000
Full Page Facing Masthead   版权页旁全页   253,000
DPS Spread between Masthead & Editor's Letter 版权页及卷首语间跨页  418,000
Full Page Facing Editor's Letter   卷首语旁全页   250,000
DPS Spread following Editor's Letter  卷首语后跨页   407,000
Backstage, Contributor   花絮，作者旁全页   220,000
Single Page Facing View   开篇“这世界”第一单页  210,000
DPS Spread in View    开篇“这世界”内跨页   352,000
1st Single Page Facing Decode   “解码”第一单页   200,000
DPS Spread in Decode    “解码”内跨页   341,000
Full Page Before Fashion    服装前单页   170,000
DPS before Fashion     服装前跨页   300,000
Full page after Fashion    服装后单页   142,000
DPS after Fashion     服装后跨页   260,000
Inside Back Cover    封三    220,000
Inside Back Cover Spread   封三跨页    363,000
Outside Back Cover    封底    621,000
Remark: All rate above is CNY 
ELLEMEN Supplement Rate Card (CNY)
Position    广告位    2013 Rate
IFCG    封面内拉页4P   735,000
COVER     封面    558,000
1st DPS before TOC   第一目录前跨   425,000
DPS before TOC   目录前跨    354,000
Full Page Facing TOC   目录旁页    210,000
Full Page facing Editor's Letter  卷首语旁页   172,000
Full Page     内页全页    134,200
OBC    封底    437,000
Remark: All rate above is CNY
六月号 June
 BASEL Supplement
九月号 September
 Men's Accessories Supplement 
10月号 October
Coolist Supplement 
234
全页 FULL PAGE
Full Page Trimmed
全页净尺寸
214mm x 275mm
Full Page Bleed
全页出血尺寸
224mm x 285mm
跨页 DOUBLE-PAGE SPREAD
Double Page Spread Trimmed
全页净尺寸
428mm x 275mm
Double Page Spread Bleed
全页出血尺寸
438mm x 285mm
封面拉页 COVER GATEFOLD (4P)
P1 / FP Trimned
全页净尺寸
202mm x 275mm
P1 / FP Bleed
全页出血尺寸
212mm x 275mm
P2P3 / DPS Trimmed
跨页净尺寸
(202mm(P2)+211mm(P3) x 275mm
P2P3 / DPS Bleed
跨页出血尺寸
(207mm(P2)+216mm(P3) x 285mm
P4 / FP Trimmed
全页净尺寸
209mm x 275mm
P1 / FP Bleed
全页出血尺寸
219mm x 285mm
ELLEMEN提供360度创意，独树一帜的广告策划。
ELLEMEN provides innovative
and unqiue advertisement planning service.
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