2016
XIN STYLEMEDIAKIT

---------------------------------

引领
国际潮流最前沿的
LEAD ON THE INTERNATIONAL
OF POP CULTUREL
They are experts on the popular fashion style and know how to use the
fashion elements to create their own fashion personalities, so every day
they bring new changes to their own daily lives.
她们擅长选择最前沿的流行风格打造自己, 明白什么时
尚能真正为我所用，她们每天的生活都有崭新的变化。

---------------------------------

They are optimistic, confident and act with courage and
determination. They enjoy brand products, but don't follow
the others blind. They pursue career success and personal
achievements, but never at the expense of their own lives.
她们乐观自行，敢作敢为，懂得欣赏品牌,
却不受品牌的约束。
GUIDE THE STYLISH AND COOL GIRLS
最张扬的
指导
个性女生

---------------------------------

最实用的
INTRODUCE THE MOST PRACTICAL
BEAUTY TIPS
介绍
扮美技巧
They refused to be conservative. The places they haunt
are not necessarily well-known, but certainly distinctive; the
spending is not huge, but very effective.
她们拒绝守旧,出没的场所不一定知名，但肯
定具有特色，花销不一定最贵，但肯定最能达
到效果。

---------------------------------

展现
美丽生活最时尚的
SHOW THE MOST FASHIONABLE
LIFE STYLE
They like to swipe credit cards and experience the fun and
satisfaction the new technologies bring with. They are used to
be imitated and envied.
她们乐于信用透支，最先体验新技术带来的娱乐
和满足，充实而富于乐趣,习惯了被模仿与羡慕。

---------------------------------

XIN STYLE
2016
MEDIA
KIT

---------------------------------

MAGAZINE
1299105/ 册
中国发行量NO.1
NO.1 IN THE YEARLY CIRCULATION
70％8％5％3％12％2％
报刊亭          
KiosksAirportSubscriptionDrugstores
超市便利店
Bookstores
书店
Subway
地铁订阅机场
发行渠道
 DISTRIBUTION
呼和浩特  银川  太原  成都  无锡  南昌  昆明  福州  兰州  合肥  重庆  长春  西宁  厦门  南京  温州  沈阳  北京  上海   广东  大连  海口  天津  哈尔滨 石家庄  青岛  杭州  吉林  长沙  郑州  宁波  武汉  西安  济南  乌鲁木齐  贵州  南宁

---------------------------------

传授实用性的穿衣技巧实用至上
Teach practical
dressing skills.
Practicality first
邀请专业服装搭配师来解决读者
的穿衣困惑
美丽课堂
狂爱大牌
介绍当季大牌的流行趋势，拍摄
风格大气,兼具昕薇风格。
Brand obsession
Introduce the seasonal trends of the
international brands in classy and groovy
genres of photography - Xinwei style.
FASHION服装版
立足国际前沿的时尚观点
From the international perspective of fashion.60%
昕潮流
在原有基础上更注重视觉
效果和实用性的结合。
Xin trend
Pay more attention to the combination
of visual effects and the practicality.
Beauty Salon
Invite professional outit matcher to help
readers dress stylishly.
时下最流行的单品信息至IN单品
Information on the most popular items .
IN-Item

---------------------------------

Makeup frontier
彩妆前沿
介绍流行的妆容趋势
Introduce the latest makeup trends.
Beauty salon
美丽课堂
介绍护肤技巧和彩妆历史
Introduce skin care and makeup tips
and their history
Baby soft skin
宝贝肌肤
介绍当季热门的护肤方法,
以不同主题来解决各种肌
肤问题。
Guide to the seasonal skin care and
use different themes to solve a variety
of skin problems.
Xin-products
昕品优选
以某个美容话题为出发点,
严选一类产品介绍给读者。
Based on the latest beauty topics, select
carefully one product line for the readers.
Hairstyle advice
靓发攻略
讲解当季头发的打造、发色、
头发护理。
Focus on the seasonal haircut,
hair color and hair care.
Manicure
恋恋美甲
美甲的花样要符合时尚趋向
简约的潮流,注重操作性。
Manicure pattern to meet the fashion
trend of simple trend, pay attention to
the operation.
美容版
BEAUTY25%
专业视角，深度挖掘，
为读者带来贴心的美
容建议。
From the professional perspective,
give readers the most useful beauty
advice.

---------------------------------

Stars星点
着重介绍一位当下处于焦点位置的
男星、女星为对象进行采访
Interview currently popular actors or
actresses.
A bite of Xinwei恬动舌尖
与网络美食达人、酒店星级
大厨和高 人气餐厅合作的美
食推荐节目
Cooking programs in cooperation with
gourmets, star chefs and restaurants
of high popularity.
Travel
拎包去旅行
为读者推荐更适合她们的高
性价比和自由度的目的地。
Recommendation of the high cost-effective
and free tourist destinations.
生活版
LIFE15%
现代都市年轻女孩的
生活视野。
Modern urban girl's vision of life.
COVER STORY
封面故事
当期封面的明星或品牌
代言人的采访栏目
Interview with the cover stars or
brand ambassadors.
Xin - Topic昕TOPIC
制作有趣实用的“昕”话题
Make interesting and useful "Xin" Topics.

---------------------------------

XIN STYLE
2016
MEDIA
KIT

---------------------------------

DIGITAL
多渠道立体的传播方式 实现新媒体与传统媒体跨界营销
Multi-channel communication to achieve the cross-border marketing in both the new and traditional media
昕薇网站
Xinwei Website
昕薇官方微博
Xinwei Weibo
昕薇专属模特微博
Xinwei Model Microblog
昕薇官方微信
Xinwei WeChat
昕薇美妆微信
Xinwei Beauty WeChat
VIVA畅读
VIVA Reading
掌阅iReader
Xinwei iReader
合作内容更丰富
Diversiied cooperation

---------------------------------

Popular fashion portal, the exclusive area for the high-end white-collar.
昕薇网
WEBSITE
人气前沿的时尚门户网站  高端时尚白领生活专属地
Xinwei has developed from a well-known traditional media into a mobile media and brought a brand new reading experience.
昕薇从知名传统媒体，逐步发展移动媒体的触手，带来全新的阅读感受。
xinwei.tv
美容
BEAUTY服装
FASHION
乐活
LIFE
品牌
BRANDS
模特
MODEL
商城
STORE
互动
INTERACTIVE
PV180/万UV70/万

---------------------------------

数字媒体的革新与创优
Innovation in digital media
昕薇微博
WEIBO
昕薇官方微博昕薇专属模特微博
Xinwei model microblog includes the model agency,
the model competition and the model training and has
75270 fans.
Xinwei microblog has three columns: Xin pop,
 Xin stars and popular items recommendation.
It has 3890000 fans.
75,0003,800,000
昕流行 Xin-Trend
昕看点 Fashion
昕明星 Xin-Star
中国女孩 Fashion
单品推荐 Xin-Products女孩圈 Fashion
模特经纪 Model Agent
昕看点 Fashion
模特大赛 Model Contest
中国女孩 Fashion
模特培训 Model Train女孩圈 Fashion
粉丝粉丝

---------------------------------

数字媒体的革新与创优
Xinwei web is weibo wechat viva wreader
昕薇微信
WECHAT
昕薇官方微信昕薇美妆微信
美容推荐 Products
美容推荐 Fashion美容问答 Interlocution
美容问答 FashionV试用 V-Trial
V试用 Fashion
昕看点 Focus
昕看点 Fashion中国女孩 Model
中国女孩 Fashion女孩圈 Community
女孩圈 Fashion
粉丝 650,000
头条平均阅读数 3／万
普通条平均阅读数 1／万
平均转发数 300+
粉丝 160,000
头条平均阅读数 5000+
平均转发数1000+
普通条平均阅读数 5000+
Xinwei WeChat is divided into three sections: Xin focus,
Chinese girls and girls circle and has 605,790 fans. The
average daily visits to the headline news are 30000, and the
average daily readers are 10,000. The news can be forwarded
300+ times every day.
Xinwei Beauty WeChat has three sections: beauty
recommendation, beauty Q & A and V-trial. The number of
fans is 158,450. Every day the headline news are read 5000+
times and forwarded 1000+ times.

---------------------------------

移动阅读新体验 潮流咨询垂手可得
Experience the trend of mobile reading and
consult the experts easily.
Each issue of Viva reading has been
downloaded about 590,000 times and been
read more than 500,000 times.
The subscribers reach 480 million.
The monthly active users are 7 million and the
daily active ones are 15 million.
The download of each issue from the
iReader amounts to 590,000 times,
and each is read 500,000 times.
PV - 100 million and UV - 3.5 million.
The daily active users are 45 million.
Cooperate with the domestic leading company of the mobile reading
掌上阅读
EMAGAZINE
每期下载量 59/万
每期阅读量 50/万
用户量 4亿8000万
月活量 700/万
日活量 1500/万
每期下载量 59/万
PV 1亿
UV 350/万
日活量 4500/万
每期阅读量 50/万
引入国内手机阅读行业领先者

---------------------------------

XIN STYLE
2016
MEDIA
KIT

---------------------------------

CHINA GIRL
每一年都为更多拥有明星梦想的女孩提供展现
自身魅力的平台
Every year Xinwei acts as a platform for more and more girls who
have a star dream showing their talents and charm.

---------------------------------

CHINA GIRL
“中国女孩”昕薇平面模特大赛，
是由《昕薇》杂志社于2010年发起并主办的
中国平面模特大型专业赛事。
"Chinese Girl" is a major professional Chinese print models contest, initiated
and organized by Xinwei magazine in 2010.
数十家合作媒体网路直播、选择全国范围内
的时尚商场、校园开展针对大赛的宣传推广。
Dozens of media partners select nationwide fashion malls and
campus to carry out promotion for the contest and webcast the event.
大赛遍及近20个城市。总决赛在海外的成功
举办，为“中国女孩”走向世界奠定了坚实的
基础！
The contest makes a trip throughout nearly 20 cities. The inals held
successfully overseas lay a solid foundation for the "Chinese Girls" to begin
a career on the world stage!
有梦想，正青春
  你就是 昕 明星

---------------------------------

BRAND ACTIVITY
品牌活动   
 
 
 
 
 
 
 
 
社群影响       
 
 
 
 
 
 
 
COMMUNITY INFLUENCE
整合营销
IMC
粉丝经济                
 
 
 
 
 
 
 
                
 
 
 
 
 
 
 
 
 
 
 
                        FANS BUSINESS
封面拍摄                             
 
 
 
 
 
 
 
 
            
          
 
 
 
 
 
 
 
 
 
 
                              COVER SHOOT
覆盖人群
COVER 20,000,000 POPULATION20,000,000

软广告指由杂志为客户编辑的广告。特殊广告指 1/2 版、1/3 版等需要和杂志内容衔接的广告;若是 3 页
以上的连续页,也需按照特殊规格广告时间表运作。以上日期如遇改变,以另行通知为准。
Dvertorials refer to those complied by XINWEI'S editor. Advertisements with special specifications
refer to those 1/2 and 1/3 page advertisement connected with the content of the magazine. Extended
pages with more than 3 pages will be handled according to the timetable for advertisement with
special specifications. Further notice will be given if there were any change of the above dates.
广告尺寸
Adertisement Size
跨页装订尺寸
Trim Size / 成品尺寸
278x428mm
Bleed Size / 出血尺寸
284x434mm
全页装订尺寸
Trim Size / 成品尺寸
278x214mm
Bleed Size / 出血尺寸
284x220mm
竖半版装订尺寸
Trim Size / 成品尺寸
278x107mm
Bleed Size / 出血尺寸
284x113mm
横半版装订尺寸
Trim Size / 成品尺寸
139x214mm
Bleed Size / 出血尺寸
145x220mm
竖 1/3 版装订尺寸
Trim Size / 成品尺寸
278x71mm
Bleed Size / 出血尺寸
284x77mm
微信／微博广告
Wechat／Weibo Advertising
 
 微信／微博广告位置                                     基础物料说明
Wechat／Weibo ad position                       Basic material introduction
微信主图定制软文
Main customized advertorial material
微信副图定制软文
Auxiliary chart advertorial material
编辑推荐单品露出
Editor's recommend product
√画面精度:300dpi;
√ 图片格式: JPG;
√ 广告物料提前 2 工作日提交
Picture format:300dpi,
Video format:JPG,
advertisement material should be handed two days early微博发布
Micro blog's publish
微博活动定制
customized activity
网站广告
Website Advertising
 
 网站广告位置                                     基础物料说明
FrontPage ad position                       Basic material introduction
首屏焦点图
Focus picture
右侧广告位
Right side ad position
通栏
Full column
√画面精度:300dpi;
√ 图片格式: JPG;
√ 广告物料提前 2 工作日提交
Picture format:300dpi,
Video format:JPG,
advertisement material should be handed two days early
定制软文
Customized advertise material

---------------------------------

普通版位软文广告价格
Prices for advertorials on regular pages or places
2016《昕薇》广告价格
2016 ADVERTISING PRICES
特殊版位广告价格
Prices for special pages or places
普通版位广告价格
Prices for regular pages or places
 版位                                    POSITION                    价格(元) Rate(RMB)
880,000
576,000
521,000
484,000
466,000
448,000
431,000
301,000
293,000
287,000
279,000
124,000
107,000
410,000
399,000
387,000
386,000
339,000
封面拉页       
第一跨页
第二跨页
第三跨页
第四跨页         
第五跨页     
目录前跨页
第一目录旁页
第二目录旁页 
第三目录旁页
第四目录旁页
目录页 1/2 版
目录页 1/3 版   
第一目录间跨页
第二目录间跨页
第三目录间跨页
封三跨页
封底
Front Cover Gatefold
1st Spread Page
2nd Fashion Spread Page
3rd Fashion Spread Page
4th Fashion Spread Page
5th Fashion Spread Page
Spread Page Content
Full Page Facing 1st Content
Full Page Facing 2rd Content
Full Page Facing 3st Content
Full Page Facing 4th Content
1/2 Page In Information Content
1/3 Page In Information Content
Full Page Facing 1st Spread Page Between Content
Full Page Facing 2rd Spread Page Between Content
Full Page Facing 3st Spread Page Between Content
Last Spread Page
Back Cover
 版位                                  POSITION                      价格(元) Rate(RMB)
前 1/3 普通内页
中 1/3 普通内页
后 1/3 普通内页
前 1/3 普通跨页
中 1/3 普通跨页
后 1/3 普通跨页
1/2 版
1/3 版
197,000
180,000
165,000
280,000
279,000
263,000
111,000
94,000
Full Page Within 1/3 Of The Magazine
Full Page In The Middle 1/3 Part
Full Page In The Rest 1/3 Of Part
Spread Page Within 1/3 Of The Magazine
Spread Page In The Middle 1/3 Part
Spread Page In The Rest 1/3 Of Part
Half Page
1/3Page
刊登的广告必须遵守中华人民共和国《广告法》和相关法律法规的规定。广告用语用字应符合普通话和中文简体规
范汉字的要求。按本刊公布尺寸提供4色菲林及色彩打样，因提供不符合尺寸的菲林而耽误时间由提供方负责。
Published advertisements shall abide by the Advertisements Law of the People's Republic of China as
well as other relevant rules and regulations. This company has the right to modify or even cancel those
advertisements that fail to accord with relevant laws, rules and regulations. The expressions and characters
used in advertisements shall follow the requirements for Mandarin and of simplified standard Chinese
character. Four- color film and color designs should be provided in the size required by this magazine. The
supplier should be responsible for any time delay arising from the inappropriate provision of film.
广告刊登须知
Advertising Requirements
 版位                                      POSITION                  价格(元) Rate(RMB)
前 1/3 普通内页软文
中 1/3 普通内页软文
后 1/3 普通内页软文
前 1/3 普通跨页软文
中 1/3 普通跨页软文
后 1/3 普通跨页软文
1/2 版软文
1/3 版软文
215,000
210,000
179,000
305,000
296,000
287,000
122,000
105,000
Full Page Within 1/3 Of The Magazine Advertorial
Full Page In The Middle 1/3 Part Advertorial
Full Page In The Rest 1/3 Of Part Advertorial
Spread Page Within 1/3 Of The Magazine
Spread Page In The Middle 1/3 Part Advertorial
Spread Page In The Rest 1/3 Of Part Advertorial
Half Page
1/3Page

---------------------------------

位置     分部频道／CHANNEL             名称                        POSITION              价格/天(RMB/DAY)
视频           
Video
首页
Homepage
首页
Homepage
导航上全屏
回收全屏
置顶全屏 
首页浮标
首页浮层
首页顶部旗帜 
首页焦点图
通栏一
通栏二
通栏三
通栏四
时装版块焦点图
美容版块焦点图
时装顶端模块01/02
美容顶端模块01/02
时装图文链接01/02/03
美容图文链接01/02
乐活图文链接01/02/03/04
导航上全屏
回收全屏
置顶全屏
焦点图
顶部旗帜
右侧模块02
右侧模块03
首页通栏1
首页通栏2
150,000
175,000
200,000
125,000
150,000
35,000
43,000
24,000
21,000
17,000
17,000
24,000
24,000
15,000
15,000
20,000
20,000
20,000
 100,000
 100,000
 100,000
 22,500
 17,500
 14,000
 11,000
 14,000
 11,000 
Half-page Under Navigation
Expanded Half-page Under Navigation
Top Half-page
Float Banner
Float layer
Top Leaderboard
Focus Picture
Leaderboard 01
Leaderboard 02
Leaderboard 03
Leaderboard 04
Focus pic of Fasion Section
Focus pic of  Beauty Section
Medium Rectangle 03
Medium Rectangle 04
Medium Rectangle 06
Medium Rectangle 07
Medium Rectangle 08
Half-page Under Navigation
Expanded Half-page Under Navigation
Top Half-page
Focus picture
Top Leaderboard of Slide-show Article
Medium Rectangle 02
Medium Rectangle 03
Leaderboard 01
Leaderboard 02
网站合作价格
Prices For Website
微信合作价格
Prices For Wechat
单图文
头条
次头条
普通条
单图文
头条
次头条
普通条
 
60,000
50,000
45,000
40,000
35,000
30,000
25,000
20,000
30,000
15,000
10,000
8,000
10,000
8,000
8,000
5,000 
品牌资讯+ 品牌二维码+ 原文阅读链接
品牌资讯+ 品牌二维码+ 原文阅读链接
品牌资讯+ 品牌二维码
软性品牌植入
品牌资讯+ 品牌二维码+ 原文阅读链接
品牌资讯+ 品牌二维码
品牌资讯+ 品牌二维码+ 原文阅读链接
品牌资讯+ 品牌二维码
品牌资讯+ 品牌二维码+ 原文阅读链接
品牌资讯+ 品牌二维码+ 原文阅读链接
品牌资讯+ 品牌二维码
品牌资讯
品牌资讯+ 品牌二维码+ 原文阅读链接
品牌资讯+ 品牌二维码
品牌资讯
软性品牌植入
名称POSITION     形式FORM                  内容             价格/天(RMB/DAY)
昕薇官方微信
昕薇美妆微信
2016新媒体合作价格
2016 PRICES FOR NEW MEDIA COOPERATION
微博合作价格
Prices For Weibo
昕薇官方微博
首页焦点图
直发置顶帖
转发置顶帖
直发普通贴
转发普通贴
普通帖
品牌资讯
品牌资讯+ @官微/文字链
品牌资讯+ @官微/文字链
品牌资讯+ @官微/文字链
品牌资讯+ @官微/文字链
软性品牌植入
40,000
40,000
30,000
20,000
15,000
10,000
名称POSITION     形式FORM                  内容             价格/天(RMB/DAY)
电子杂志合作价格
Prices For Emagazine
掌阅iReader
VIVA畅读
硬广
软文
硬广
软文
月刊
半月刊
80,000
120,000
60,000
100,000
名称POSITION     投放周期              形式FORM            价格/天(RMB/DAY)