《瑞丽伊人风尚》月发行量1,287,500册
《瑞丽伊人风尚》月发行量1,287,500册
Monthly Circulation of Rayli Her Style 1,287,500 (copies)
瑞丽拥有全国最强大的期刊营销系统。遍及全国的62,000 多家销售、展示终端，使瑞丽实现了对中国地级以上市场和发达
县级市场的全面有效覆盖
Rayli boasts the most powerful distribution system of all periodicals in China. Its 62,000 outlets enable Rayli to effectively
cover all markets above the prefecture and county levels within the PRC
多样化的发行网络
Diversified Distribution Network
报摊报刊亭
Newsstand and Kiosk 68%
宾馆、饭店、写字楼
Hotel, Restaurant, Office Building 2%
书店
Bookstore 2%
其他渠道
Other Channels 2%
机场
Airport 4%
读者订阅
Subscription 4%
地铁
Subway 9%
连锁超市
Chain Supermarket 9%
北京 BEIJING 17.7% 安徽省 ANHUI 1.6%
上海 SHANGHAI 17.2% 河南省 HENAN 1.5%
广州 GUANGZHOU 11.3% 广西壮族自治区 GUANGXI 1.4%
江苏省 JIANGSU 6.5% 江西省 JIANGXI 1.3%
浙江省 ZHEJIANG 6.3% 河北省 HEBEI 1.2%
四川省 SICHUAN 5.6% 吉林省 JILIN 1.1%
湖北省 HUBEI 3.6% 天津 TIANJIN 1.1%
辽宁省 LIAONING 3.5% 福建省 FUJIAN 1.0%
广东省(除广州) GUANGDONG 3.3% 新疆维吾尔自治区 XINJIANG 1.0%
湖南省 HUNAN 2.1% 贵州省 GUIZHOU 0.9%
云南省 YUNNAN 2.1% 甘肃省 GANSU 0.9%
重庆 CHONGQING 1.8% 山西省 SHANXI 0.4%
山东省 SHANDONG 1.7% 内蒙古自治区 NEIMENGGU 0.3%
陕西省 SHAANXI 1.7% 宁夏回族自治区 NINGXIA 0.2%
黑龙江省 HEILONGJIANG 1.6% 青海省 QINGHAI 0.1%
省份
Province
发行量比例
Share of Circulation
省份
Province
发行量比例
Share of Circulation
发行 DISTRIBUTION
---------------------------------
广告价格
Advertising Quotation
2015年《瑞丽伊人风尚》主刊广告价格及版位Advertising Rates and Positions of Rayli Her Style, 2015
注：若广告客户指定广告位置，则须加收广告费用的20％
Notes: An extra 20% of the advertising rates will be charged should clients specifically require certain positions
封面折页
全书时装第一跨页
全书化妆品第一跨页
全书时装第二跨页
全书化妆品第二跨页
全书时装第三跨页
全书化妆品第三跨页
全书时装第四跨页
全书化妆品第四跨页
封面故事前跨页
目录前4P拉页
目录前跨页
目录旁页
目录后版权前跨页
版权旁页
版权后卷首语前跨页
卷首语旁页
时装版开篇前内页
时装版开篇前跨页
时装版开篇旁内页
全书前1/3内页
全书前1/3跨页
服装版内页
服装版跨页
美容版开篇旁内页
美容版内页
美容版跨页
生活版内页
生活版跨页
生活版资讯对手页
封三
封底
1／2版内页
1／3版内页
版权旁1／3内页
Position价格（美元）
Rate(USD)
价格（元）
Rate(RMB)版 位
Cover Gatefold
First Double Page Spread of Fashion
First Double Page Spread of Cosmetics
Second Double Page Spread of Fashion
Second Double Page Spread of Cosmetics
Third Double Page Spread of Fashion
Third Double Page Spread of Cosmetics
Fourth Double Page Spread of Fashion
Fourth Double Page Spread of Cosmetics
Double Page Spread before Cover Story
4 Fold-over Page before Table of Contents
Double Page Spread before Table of Contents
Full Page Facing Table of Contents
Double Page Spread after Table of
Contents and before Masthead
Full Page Facing Masthead
Double Page Spread after Masthead
and before EDITOR'S LETTER
Full Page Facing EDITOR'S LETTER
Full Page before FASHION Opening
Double Page Spread before FASHION Opening
Full Page Facing FASHION Opening
Full Page Inside 1/3 of Magazine
Double Page Spread Inside 1/3 of Magazine
Full Page Inside FASHION
Double Page Spread Inside FASHION
Full Page Facing BEAUTY Opening
Full Page Inside BEAUTY
Double Page Spread Inside BEAUTY
Full Page Inside LIFE STYLE
Double Page Spread Inside LIFE STYLE
Full Page Facing BRAND NEWS
Inside Back Cover
Back Cover
1/2 Page
1/3 Page
1/3 Page Facing Masthead
1,680,000
1,000,000
1,000,000
975,000
975,000
928,000
928,000
865,000
865,000
845,000
1,530,000
815,000
385,000
770,000
385,000
770,000
375,000
345,000
630,000
335,000
305,000
540,000
285,000
510,000
250,000
235,000
425,000
190,000
348,000
170,000
428,000
715,000
170,000
145,000
158,000
275,000
163,700
163,700
159,600
159,600
151,900
151,900
141,600
141,600
138,300
250,400
133,400
63,000
126,000
63,000
126,000
61,400
56,500
103,100
54,800
49,900
88,400
46,700
83,500
40,900
38,500
69,600
31,100
57,000
27,800
70,100
117,000
27,800
23,700
25,900
广告 ADVERTISEMENT
---------------------------------
广告价格
Advertising Quotation
2015 年《瑞丽伊人风尚》副刊广告价格及版位Advertising Rates and Positions of Rayli Her Style Supplement, 2015
第一跨页 First Double Page Spread
第二跨页 Second Double Page Spread
目录前跨页 Double Page Spread before Table of Contents
目录旁页 Full Page Facing Table of Contents
版权旁页 Full Page Facing Masthead
一般内页 Full Page
一般跨页 Double Page Spread
封底 Back Cover
Position价格（美元）
Rate(USD)
价格（元）
Rate(RMB)版 位
注：若广告客户指定广告位置，则须加收广告费用的20％
Notes: An extra 20% of the advertising rates will be charged should clients specifically require certain positions
660,000
630,000
590,000
265,000
265,000
185,000
335,000
470,000
108,000
103,100
96,600
43,400
43,400
30,300
54,800
76,900
---------------------------------
软广告指由杂志为客户编辑的广告。若客户提供终稿电子文件，则按照常规广告的时间进程
Advertorials refer to those complied by Rayli’s Editor. If final artwork files are provided by clients, a timetable for conventional
advertisements should be made for reference
特殊规格广告指1/2 版、1/3 版等需要和杂志内容衔接的广告
Advertisements with special specifications refer to those 1/2 and 1/3 page advertisement connected with the content of the magazine
若是3 页以上的连续页，也按照此特殊规格广告时间表运作，以上日期如遇改变，以另行通知为准
Extended pages with more than 3 pages will be handled according to the timetable for advertisement with special specifications Further
notice will be given if there were any change of the above dates
---------------------------------
印刷须知
Printing Requirements
网线:175 线
Reticle: 175 lines
广告四周各留3mm 出血位
Leave 3mm safety margins from the bleed size of the material
跨页广告中间留10mm 重叠位
For double page spread, allow 10mm across the gutter
广告尺寸
Advertisement Format
跨页装订尺寸
Trimmed Size of Double Page
275mm×430mm (H×W)
全页装订尺寸
Trimmed Size of Full Page
275mm×215mm (H×W)
竖半版装订尺寸
Trimmed Size of Vertical Half Page
275mm×100mm (H×W)
横半版装订尺寸
Trimmed Size of Horizontal Half Page
130mm×215mm (H×W)
竖1/3 版装订尺寸
Trimmed Size of Vertical 1/3 Page
275mm×70mm (H×W)
广告刊登须知
Advertising Requirements
刊登的广告须遵守中华人民共和国《广告法》和相关法律法规的规定。本公司有权对不符合有关法律法规的广告予以修改
直至撤换。广告用语用字应符合普通话和中文简体规范汉字的要求。按本刊公布尺寸提供电子文件及彩色打样，因提供不
符合尺寸的电子文件而耽误时间由提供方负责
Published advertisements shall abide by the Advertisements Law of the People’s Republic of China as well as other relevant rules
and regulations. This company has the right to modify or even cancel those advertisements that fail to accord with relevant laws, rules
and regulations. The expressions and characters used in advertisements shall follow the requirements for Mandarin and of simplified
standard Chinese character. Electronic files and color designs should be provided in the size required by this magazine. The supplier
should be responsible for any time delay arising from the inappropriate provision of electronic files