中国家居杂志
第一品牌
THE NO.1 BRAND OF HOME & FURNISHING MAGAZINE IN CHINA
《瑞丽家居设计》—离你最近的家
RAYLI HOME 
Your Most Intimate Home

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
Marvelous Reputation,
)LHUFH%UDQG,QàQLWH9DOXH
In 2014, Rayli Home became one of the Top
30 Newspapers and Magazines with the
Greatest Advertising Value of 2013-2014
In 2013, Rayli Home won the honor of the
Most Valuable Magazine Brand of the Top
100 Branded Media in China in the 6th China
Branded Media Forum
In 2012, Rayli Home won the Well-known
Brand in Asia in the 7th Asia Brand Ceremony
辉煌荣誉
强势品牌
价值无限
荣膺“2013-2014中国报刊广告
投放价值排行榜期刊30强”
在第六届中国品牌媒体高峰论坛上
荣获“中国品牌媒体百强——最具
品牌价值期刊奖项”
在第七届亚洲品牌盛典上
荣获“亚洲知名品牌奖”
2014年
2013年
2012年

广 告 刊 例
MEDIA KIT OF RAYLI HOME 

杂志定位
POSITIONING
Functional
Fashionable
Professional
Rayli Home aims at presenting
a fashionable home furnishing
concept and executing plan in a
functional and professional way,
giving our audience the most
thoughtful advice
From home furnishing to lifestyle,
Rayli Home is devoted to
exploring every detail of home
and life and accompanying
our readers to savor the home
and lifestyle trend, discover the
creativity in life and share a
healthy way of living
实用 时尚 专业
生活 文化 灵感
Life
Culture
Inspiration

瑞丽家居体验馆  RAYLI HOME Experience Lounge
瑞丽新装家  RAYLI SPACE
心级评选  Choice of the Heart Award
与新媒体平台实时互动的系列落地活动
每月诞生明星产品
专项打造   深入报道
全媒体传播
ALL-MEDIA
COMMUNICATION
《瑞丽家居设计》的读者
+新媒体的用户
=《瑞丽家居设计》的粉丝
Reader of RAYLI HOME + User of New Media
= Fan of RAYLI HOME
Selected Topics  Featured Reports
A Star Product to be awarded every month
Series of activities that feature real time
interactions through new media platforms

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
CONTENT CREATION
Offer the most
comprehensive guidance
and reference for our
readers and present the
best "match" for their home
furnishing and lifestyle
through "Review", "Learn",
"Listen" and "Execute"Я???
从赏、学、听、做四个方面给予读者全
面的引导与借鉴，为他们提供最适合
的家居之“选”
赏
呈现具有前瞻性和指导性的家居趋势，
推荐当季至IN单品
学
国际家居视野以及实用搭配课程，提升
阅读品位与消费理念
听
甄选真实人家案例，主人亲身讲述饰家
与淘物的经验；瑞丽达人专题，揭开“光
环背后”的名人生活，分享生活方式
做
以热爱生活的心来开发居家创意设计，
以精明的选择来评出心中所属
Review
Present fashion forward home furnishing
trend and recommend the “IN” items of
the season
Learn
Provide an international perspective on
home furnishing and offer functional
coordination courses to enhance the
level of taste and selection of our readers
Listen
Select real home furnishing examples
and invite those homeowners to share
the experiences on home decoration
and furniture shopping; RAYLI Master
Feature reveals the behind-the-scene
stories of celebrities and shares their way
of living
Execute
Explore creative home furnishing ideas
with passion for life, and ?nd a smart
choice of the heart

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
NEW CONTENT + NEW MEDIA
????
纸刊每期选出的明星产品将在iPad杂志
上同期进行展示与呈现，读者可以在线
投票，评选心中最赞产品
逐步与品牌开展联营合作，明星产品超
链接至品牌网站，让读者在了解产品的
同时更有机会了解品牌，并促进销售

线上互动媒体与线下市场活动相结合，
向合作伙伴提供全方位的市场解决方案
Choice of the Heart Award
 The star products awarded by each
issue of the printed version will be
showcased and presented on the
same issue of the iPad magazine.
Readers can vote for the choice of
their hearts online
RAYLI HOME Microsite
More cooperative business
operations with brands shall be
launched gradually. Star products
shall be linked to brand websites
to allow readers get to know more
about the brands and promote
product sales
RAYLI HOME Experience Lounge
Online interactions and below-the-
line activities are integrated to offer
a comprehensive marketing solution
to our partners
新内容
新媒体

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
SUPPLEMENT OF RAYLI HOME
RAYLI SPACE
The grand special
collection created and
executed by the
editorial board
Varied and practical selected
contents
Collection of home decoration
stories of homeowners
Easy and convenient home
decoration courses
????
《瑞丽新装家》
 编辑部策划制作的大专辑
多样有用的精华内容
收集家居主人的经验
简便易学的饰家课程

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
iPad MAGAZINE
⒛≮*/'0 
潮流速递  国际展讯
???7*&8 
瑞丽饰家  走进人家
??%*: 
生活灵感  自个儿动手
iPad杂志
APP Store中家居类电子杂志下载
量位居前列，每期一个主题，浓缩
杂志精华，花絮视频／音频加入，
了解台前幕后。注重阅读的趣味性
以及与用户的互动性，多样化的交互
方式，开辟更多的营销模式
The iPad Magazine of Rayli Home 
is among the top list of most
downloaded home furnishing
magazines. It features one theme
every issue, which focuses on
selected contents of the printed
magazine and includes videos/
audios of trailers to tell the
behind-the-scene stories. The
iPad Magazine is all about the
fun and the interaction between
the readers. The various ways of
user interaction offer many more
possibilities for marketing solutions
TREND INFO
Express channel for the latest
trend and international
fashion news
NEW FOCUS VIEW
RAYLI goes into real houses for
home furnishing inspirations
LIFE DIY
Life inspirations to be
achieved by your own
hands

READERS
读者
热爱生活，享受生活，是都市爱家人士的高品质生活表
达。正值25 ～ 50 岁的黄金年华，有丰富的内涵、优越
的资历、良好的修养。他们乐于追随家居杂志倡导的生
活方式——旅游、聚会，善于捕捉潮流；他们关注家庭
内涵和品质，追求舒适细节和家居文化；他们在意家的
装饰风格和装修，不断创造灵感空间。他们愿意借鉴《瑞
丽家居设计》，让自己的家更富魅力，选择新锐物件，呈
现瑞丽式样的人文精致生活
乐享高品质家居生活的
都市阅读群
读者构成 Readership Composition 
The urban
readers’ group
that enjoys high
quality home
furnishing and
lifestyle
性别 Gender
男性 Male
女性 Female
38％
62％
年龄  Age
25岁以下
25~30岁
31~45岁
45岁以上
5％
24％
65％6％
家庭平均月收入 
Average Monthly
Household Earnings
(RMB)
8000元及以下
8001~10000元
10001~15000 元
15001~20000元
20000元以上
职业 Profession
高级白领   Senior White Collar
私营业主  Private Business Owner
普通职员   Ordinary Employee
自由职业    Freelance
政府公务员  Civil Servant
2％
32％
35％
21％
10％
55％
14％
12%
12％
7％
To live with passion and joy is an expression for the pursuit
to high quality lifestyle of those urban home lovers. They
are usually in their primal age from 25 to 50, sophisticated,
successful and well mannered. They enjoy the lifestyle that
home and lifestyle magazines advocate – travelling, partying
and following the latest trend. They care about the quality and
substance of family life, pursue comfort and the lifestyle, pay
attention to the style of furnishing and decoration, and never
stop creating inspiring space in their homes. They are willing to
borrow ideas or ?nd inspirations from Rayli Home to bring more
charm to their houses and to choose fashion-forward pieces to
give their home a sense of sophistication and style

广 告 刊 例
瑞丽家居设计  RAYLI HOME555
307时尚家居  TRENDSHOME
数据来源： 新生代市场监测机构 中国新富市场与媒体研究（H3）2014 单位：千人
Source: China New Rich Marketing and Media Study(H3)2014, Sinomonitor
International   Unit: 1000 readers
《瑞丽家居设计》拥有
 最广泛的高端受众
RAYLI HOME
has the most extensive
high-end readers
瑞丽联名信用卡
海量覆盖并精准到达高消费力人群
189万持卡人及申请人
63%持卡人来自一线和二线城市
65%持卡人是23~35岁有消费力人群
人民币27亿元单月持卡消费总额
数据来源：瑞丽联名信用卡用户数据库，2014年11月Rayli Co-branded Credit Card
Massive yet precise reach of consumers
with higher purchasing power
1.89 million cardholders and applicants
63% of the cardholders are from Tier 1
and Tier 2 cities
65% of the cardholders are aged between
23 and 35, with fair purchasing power
A monthly consumption volume of 2.7
billion RMB from cardholders
Data source: User Database of Rayli Co-
branded Credit Cards, November 2014

---------------------------------

《瑞丽家居设计》受众在各大消费领域表现出更高的消费水平
Rayli Home readers demonstrate higher consumption level in various major consumption areas
数据来源：新生代市场监测机构 中国新富市场与媒体研究（H3）2014
Source: China New Rich Marketing and Media Study(H3)2014, Sinomonitor International
瑞丽家居设计
RAYLI HOME时尚家居
TRENDSHOME
食品
FOOD
过去一年家庭平均每月的食品消费支出(元)
Average family monthly expenditures on food
in the previous year (RMB)3,359 2,898
饮品
BEVERAGE
过去一年家庭平均每月的饮品消费支出(元)
Average family monthly expenditures on beverage
in the previous year (RMB)1,376 1,353
家庭耐用
消费品
HOME
APPLIANCE
拥有的家庭影院价格（元）
Price of home theatre owned (RMB)16,06314,788
拥有的高端电视机价格（元）
Price of high-end TV set(s) owned (RMB)9,594 8,656
拥有的音响价格在8000元及以上（读者规模：千人）
Its sound system is priced over 8,000 yuan
 (Audience: 1,000 Readers)6136
汽车
CAR
拥有的汽车价格（元）
Price of car(s) owned (RMB)243,744234,184
过去一年平均汽车日常支出(不包括保险费)(元)
Average expenditures related to car(s) in the previous year (RMB)12,96011,329
数码产品
DIGITAL
PRODUCTS
拥有的数码相机价格(元)
Price of digital camera(s) owned (RMB)5,6505,622
拥有的笔记本电脑价格(元)
Price of laptop(s) owned (RMB)7,1347,008
拥有的平板电脑价格(元)
Price of Pad owned (RMB)3,9193,915
住房
HOUSING
未来一年欲购房的面积(m2)
Size of housing to be purchased in the following year (m2) 131110
服饰
CLOTHING
平均每年在购买高端服饰上的支出(元)
Average expenditures on high-end clothing each year (RMB)16,43814,834
平均每年在购买时尚女鞋上的支出(元)
Average expenditures on fashionable woman shoes
each year (RMB)8,4308,014
奢侈品
LUXURY
平均每年在购买黄金/白金/珠宝首饰上的支出(元)
Expenditures on gold/Pt/jewels each year(RMB)14,83013,308
最新购买的手表价格超过1万元（读者规模：千人）
Having recently bought a watch worth over RMB
10,000(Audience;1,000 readers)13680
金融理财
WEALTH
MANAGEMENT
银行卡最高透支额度(元)
Maximum overdraft limit of bank card(s) (RMB)37,849 29,529
过去一年的商业保险的支出(元)
Expenditures on commercial insurance in the previous year (RMB)7,5786,848
生活方式
LIFESTYLE
平均每年在美容院做美容的费用(元)
Average expenditures on skin care in the beauty parlor
each year (RMB)5,5495,400
过去一年在旅行(包括购物)上的支出(元)
Expenditures on travelling (including shopping) in the
previous year (RMB)29,69927,344

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
??
瑞丽拥有全国最强大的期刊营销系统。遍及全国的
62,000多家销售、展示终端，使瑞丽实现了对中国地
级以上市场和发达县级市场的全面有效覆盖
Other Channels其他渠道
10%20%30%40%50%
51%
15%
10%
9%
7%
3%
3%
2%
60%
多样化的发行网络Diversi?ed Distribution
Network
RAYLI boasts the most powerful distribution system of all
periodicals in China. Its 62,000 outlets enable RAYLI to
effectively cover all markets above the prefecture and
country level within the PRC
《瑞丽家居设计》月发行量600,000 (册）
Monthly Circulation of Rayli Home 600,000 (copies)
省份Province 发行量Circulation省份Province 发行量Circulation
北京Beijing 109,000
上海Shanghai  99,000
广州Guangzhou  84,000
江苏省Jiangsu  34,500
浙江省Zhejiang 33,000
广东省（除广州）Guangdong 22,000
湖南省Hunan 21,500
四川省Sichuan 16,000
湖北省Hubei 15,500
山东省Shandong  13,000
天津Tianjin 13,000
辽宁省Liaoning 12,000
重庆 Chongqing 11,500
河北省Hebei 11,500
福建省Fujian  11,000
河南省Henan 9,500
云南省Yunnan  9,000
安徽省Anhui 9,000
吉林省Jilin 8,500
黑龙江省Heilongjiang 8,500
陕西省Shaanxi 7,500
甘肃省Gansu 7,000
广西壮族自治区Guangxi 7,000
贵州省Guizhou 6,000
江西省Jiangxi  5,500
山西省Shanxi 5,000
内蒙古自治区Inner Mongolia 3,500
新疆维吾尔自治区Xinjiang 3,000
青海省Qinghai 2,500
宁夏回族自治区Ningxia  2,000
Rayli Home readers demonstrate higher consumption level in various major consumption areas
DISTRIBUTION
Newsstand and Kiosk 报摊报刊亭
Chain Supermarket连锁超市
Subway 地铁
Hotel,Restaurant,Office Building 宾馆、饭店、写字楼
Airport 机场
Subscription 读者订阅
Bookshop 书店

四大系列活动贯穿全年  
整合《瑞丽家居设计》品牌优势
配合全方位、立体化的渠道及市场营销手段
旨在搭建与目标群体沟通交流的桥梁
为品牌打造最佳宣传平台
?
2015年度《瑞丽家居设计》盛典
——最具设计风潮指向家居榜单
这是中国第一家居杂志品牌《瑞丽家居设计》倾力打造的年度
核心品牌活动。盘点年度家居品牌中最有设计风格的产品设计，
并于年底评选出本年度最具人气的设计师。并在杂志、iPad
杂志、官方微信微博中进行详尽报道与展现
Supported by the brand advantage of Rayli Home
Fitted with all-round and three-dimensional
channels and marketing solutions
Rayli Home aims at bridging the brands with targeted groups
and setting up the optimum promotion platforms
Four Theme Campaigns,
presented by the 2015 RAYLI HOME,
punctuate the whole year
The 2015 RAYLI HOME Design
GALA – The Most Fashion-forward Home
Furnishing Ranking List
This is the core annual brand campaign created by the
No.1 home furnishing magazine brand –Rayli Home
On the design gala, the products with the most design
elements will be reviewed and the most popular designer
will be elected at the end of the year. These products and
the winning designer shall be featured and showcased in
the printed magazine, the iPad magazine and the of?cial
WeChat and Microblog of Rayli Home
2015《瑞丽家居设计》全新呈现！
---------------------------------

广 告 刊 例
市场活动
Rayli Home Experience Lounge (COFCO Plaza, Beijing)
A new experiment to ful?ll the needs of interaction between
brands and the market
A venue to create the interactive experience for brand customers
The Rayli Home Experience Lounge is located on Floor B3 of the
COFCO Plaza in Beijing. With an area of 204 m2,
it is a multi-functional venue for marketing campaigns, showcasing
events and commercial shoots
COFCO Plaza, located in the core center of Beijing, is one of the
few stores that sell high-end home furnishing brands. The furnishing
brands showcased in the COFCO plaza represent the most
premium ones in the world. Therefore, the clientele of COFCO
Plaza includes social celebrities, top executives, show business
stars, diplomats and other high-value consumer groups
读者系列活动
——追求“有态度的生活”
亮丽现身“瑞丽家居中粮体验馆”及全国一二线城
市的顶级商场、大型家居卖场中，倡导大众享受家居
“慢生活”理念。融合杂志所推崇的国际视角与中
国传统文化，借助极富创造力的现场DIY手工互动
联合家居品牌打造优雅的品质感活动，彰显品牌实
力及魅力，实现品牌的口碑营销
Readers’ Theme Events
 – To “Live with an Attitude”
The Theme Events for Rayli Home readers will be launched in
the COFCO Experience Lounge and premium shopping malls
and large home furnishing stores of ?rst- and second-tier cities
nationwide, promoting the idea of the “Slow Way of Life”. These
events create a fusion between the international perspective
and the Chinese traditional culture that is advocated by the
magazine, and bring heated onsite interactions through creative
DIY activities. Rayli Home aims at creating elegant and quality
events together with home and furnishing brands that bring out
the strength and charm of those brands and achieve successful
word-of-mouth marketing for them
Designer Theme Salons
– Sharing “La Joie de Vivre” (The Joy of Living)
These salons feature the most appealing designers, and fellow
designers will be invited to their studios to exchange and share
their hobbies, collections and life experiences. It is estimated
that throughout the whole year, we will have the privilege of
going into the studios of eight to ten masters to ?nd and share
the beauty of life. These live activities, combined with featured
reports, shall bring much more added value for our clients
瑞丽家居体验馆（北京中粮广场）
一种满足新形势下的广告客户与市场互动需求的新型尝试
一块提供与品牌活动互动体验于一体的合作场地
“瑞丽家居体验馆”位于北京中粮广场购物中心B3层，占地面积204平方米
是集合市场活动、展示和大片拍摄的综合场地
中粮广场以其核心的地理位置是北京仅有的几大高端家居品牌集散地之一
在这里销售的高端家居品牌基本上代表了当今世界家居领域内的制高点。中粮
广场因其家居级别之高，故前来光顾者也多为社会名流、企业高管、演艺明星、
各国外交人员等高端消费群体
设计师主题沙龙活动
——分享“生活情趣”
携手最具号召力的设计名师，在其工作室之中与其他
优秀设计师进行互动交流，分享其爱好、收藏与心得
预计全年走进8～ 10位设计大师的工作室，共同发
现与分享“生活”之美。结合现场活动与杂志专题报
道的立体结构，为客户挖掘更多的附加价值

ADVANTAGE OF ADVERTISEMENT
跨媒体立体营销
瑞丽数字媒体秉承瑞丽品牌内涵，凭借深厚实力和创新方式，为都市
人群提供围绕时尚生活的多元化资讯及服务，成为深受信赖的垂直时
尚门户。瑞丽手机客户端、手机瑞丽网，多终端俱全，实时分享流行资
讯，强大的互动平台，让千万用户不仅是时尚资讯的接收者，更是资讯
的创造者，是企业扩展品牌影响力、放大企业品牌价值的优质平台
瑞丽用户大数据库
由瑞丽系列期刊群读者、瑞丽网网民、瑞丽各类活动报名会员、瑞丽联
名信用卡、男人风尚灵通卡、瑞丽商务旅行卡用户共同构成。具有数量
庞大、用户资料详尽、信息准确、可细分性和活跃程度高的特点，可协
助广告主准确快速地触达目标人群，以进行有关产品或服务的各种形
式广告宣传及市场调查研究
广告优势
Cross-media Three-dimensional Marketing
The Rayli Digital Media carries the Rayli brand heritage,
offering diverse information and services
to urban people on fashion and lifestyle.
It has become the most trusted vertical
 fashion portal with the strength
and innovations.
Multiple channels including the mobile APP
and the mobile website share fashion
news at anytime anywhere.
The powerful interactive platform
makes the millions of users not
only receivers of fashion information,
but also creators of new pieces.
It is de?nitely a quality platform for companies
to expand brand in?uence and deliver brand value
Rayli User Database
The Rayli user group consists of the readers
of printed Rayli magazines, visitors to Rayli.com,
registered members of Rayli events and cardholders of
Rayli co-branded credit cards, LEON co-branded cards
and Rayli Business Travel Cards. The user database
covers a huge number of active users with detailed
and accurate user information, and the highly active
data can be segmented and retrieved. The database
helps advertisers reach the targeted group in a fast and
precise manner to advertise and promote their products
and services and to conduct market researches
---------------------------------

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
?????? 
海尔、欧派、方太、LG、珊嘉、A.O.史密斯、科宝·博洛尼、三星、松下、NATUZZI、
美步、富安娜、西门子、汇泰龙、美克·美家、摩恩、得高、多乐士、索菲亚、索尼、欧琳、
立邦漆、阿里斯顿、美标、汉斯格雅、依诺维绅、皇朝家私、广州本田、雷达、顾家工
艺、曲美、雪弗兰、柔然、慕思、科勒、百兰、樱花、造梦者、高度国际等
Cooperative Partners
Haier, Optima, FOTILE, LG, sungari, A.O.SMITH, Boloni, SAMSUNG,
Panasonic, NATUZZI, MOBO, FUANNA, SIEMENS, HUITAILONG,
Markor Furnishings, MOEN, HISTEP, Dulux, SOGAL, SONY, OULIN,
NIPPON PAINT, ARISTON,American Standard, Hansgrohe,
INNOVATION, EMPIRE FURITURE, HONDA, RADO, KUKA, QM,
CHEVROLET, RO  N, de RUCCI, KOHLER, BALAND, SAKURA,
Sleepmaker, GOOD INTERNATIONAL and more
???? 
436元，低于同类杂志
（以内页整版为例）
瑞丽家居设计  RAYLI HOME
内页刊例（元）
Full Page(RMB)180,000
436
250,000
1,020千人成本（元/千人）
Cost Per Thousand(RMB)
时尚家居TRENDSHOME
数据来源：新生代市场监测机构 CMMS中国市场与媒体研究2014(秋)
Source：CMMS China Marketing & Media Survey 2014(Autumn) Sinomonitor International
Cost Per Thousand
RAYLI's cost of RMB 436 per thousand
readers is lower than that spent by its
counterparts in the domestic market ( this
cost is that for a full page advertisement )
---------------------------------

广告价格  Advertising Quotation
2015年《瑞丽家居设计》主刊广告价格及版位 
Advertising Rates and Positions of Rayli Home, 2015
封面折页Cover Gatefold
Double Page Spread before Table of Contents
Full Page Inside Second Half of Magazine
Second Double Page Spread
Full Page Facing Masthead
Inside Back Cover
1/2 Page
First Double Page Spread
Full Page Facing Table of Contents
Double Page Spread
Third Double Page Spread
Full Page Inside First Half of Magazine
Back Cover
1/3 Page
第一跨页
目录前跨页
458,000
218,000
343,000
165,000
305,000
182,000
79,000
380,000
180,000
330,000
254,000
99,000
218,000
308,000
75,000
35,700
56,100
27,000
49,900
29,800
12,900
62,200
29,500
54,000
41,600
16,200
35,700
50,400
第三跨页
目录旁页
第二跨页
版权旁页
一般内页（杂志前1/2部分）
封三
一般内页（杂志后1/2部分）
封底
一般跨页
1/2版内页
1/3版内页
价格(元)
Rate (RMB)Rate (USD)价格（美元）版位Position
273,000
137,000
189,000
147,000
168,000
137,000
215,000
105,000
179,000
116,000
44,000
137,000
61,000
44,700
22,400
30,900
24,100
27,500
22,400
35,200
17,200
29,300
19,000
7,200
22,400
10,000
价格(元)价格（美元）
注：若广告客户指定广告位置，则须加收广告费用的20%
Notes: An extra 20% of the advertising rates will be charged should clients speciically require certain positions
Cover Gatefold
Double Page Spread before Table of Contents
Double Page Spread
Second Double Page Spread
Full Page Facing Masthead
Back Cover
1/3 Page
First Double Page Spread
Full Page Facing Table of Contents
Inside Back Cover
Third Double Page Spread
Full Page
1/2 Page
价格(元)
Rate (RMB)Rate (USD)价格（美元）版位Position
2015年《瑞丽家居设计》副刊广告价格及版位 
Advertising Rates and Positions of Rayli Home Supplement, 2015
封面折页
第一跨页
目录前跨页
第三跨页
目录旁页
第二跨页
版权旁页
一般内页
封三
封底
一般跨页
1/2版内页
1/3版内页
ADVERTISEMENT
广告
---------------------------------

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
????
网线:175 线
广告四周各留3mm出血位
跨页广告中间留10mm重叠位
 
广告????
出刊日期：每月16日
资讯截止日期：出刊前40天
广告版位预订截止日期：出刊前50天
广告菲林截止日期：出刊前30天
广告刊???
刊登的广告须遵守中华人民共和国《广告法》和相
关法律法规的规定。本公司有权对不符合有关法律
法规的广告予以修改直至撤换。广告用语用字应符
合普通话和中文简体规范汉字的要求。按本刊公布
尺寸提供电子文件及彩色打样，因提供不符合尺寸
的电子文件而耽误时间由提供方负责
??????
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广告?? Advertisement Format
1SJOUJOH 3FRVJSFNFOUT
Reticle: 175 lines
Leave 3mm safety margins from the bleed size of the material
For double page spread ,allow 10mm across the gutter
,FZ "EWFSUJTJOH %FBEMJOFT
Issue Date: 16th of every month
Material Deadline: 40 days before issue date
Advertisement Position Deadline: 50 days before issue date
Advertisement Material Deadline: 30 days before issue date
"EWFSUJTJOH 3FRVJSFNFOUT
Published advertisements shall abide by the Advertisements
Law of the People's Republic of China as well as other
relevant rules and regulations. This company has the right
to modify or even cancel those advertisements that fail
to accord with relevant laws, rules and regulations. The
expressions and characters used in advertisements shall
follow the requirements for Mandarin and of simpli

---------------------------------

造梦灵感家DESIRED HOME
全媒体策划贯通传播平台
闪耀KOL人群分享
时尚大片拍摄
贯通平面新媒体传播通路
创意软文
An integrated communication
platform through all-media
planning
Fashion Photo Shoot
Establish a connected communication route of new printed media
Fierce Key Opinion Leaders share creative advertorial pieces with the audience
---------------------------------

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
????
闪耀KOL人群生活方式、实用居家生活指导，探寻设计文化
底蕴、开掘精妙创意生活。既是指导装修的工具书，亦是提升
品牌温度与感染力的创意手册最具指导性的装修实用手册，汇聚消费者最关注的装修热点，深度
植入品牌及产品，指引消费者塑造极具个性的气质家
??????
最受业内欢迎的品牌独立别册，专业度与视觉性兼顾，新鲜灵活的
切入角度，瑞丽资深编辑团队策划，品牌形象别册与新品导购工具
书合二为一
???????  ??????偲?
????????刊
RAYLI SPACE,Supplement of RAYLI HOME
Individual Brand Catalogs
BRAND CATALOGS
Multi-dimensional elevation of the brand
quality & Full presentation of brand charisma
Brand Catalogs feature the lifestyle of the fierce Key Opinion
Leaders, offer practical home and lifestyle guides, explore
the design culture and seek creative ideas of the exquisite
lifestyle. The Brand Catalogs are reference books to guide
home decorations, and they are also creative handbooks
that elevate brand temperature and charisma
Serving as the most instructive practical handbook for
home decoration; Covering the decoration topics most
talked by consumers; Featuring deeply embedded
advertorial pieces of brands and products; Guiding the
consumers to build the most original home of their own
The individual brand catalogs are the most welcomed brand
catalogs in the industry for its professional contents and great
visual effects. Established from a fresh and flexible angle, these
brand catalogs are designed and produced by senior editors of
Rayli group, and they are integrated with the shopping guide for
new products
---------------------------------

创意软文
瑞丽独特编辑视角，充分满足消费者喜好。根据不
同客户需求量身定制，打造独具识别力的创意软文
量身定制的创意软文，
直抵消费者心门
设计话题式软文
扣合当下热点，深入开掘品牌内涵，传递
细腻、亲和、极具赏味的设计生活
闪耀KOL人群分享
分享顶级设计师、影响力意见领袖资源，权威点评、
新鲜体验，助力品牌传播
时尚大片拍摄
家居场景风格搭建，摩登生活方式大片，视觉
传递格调生活品位，全面释放品牌影响力
CREATIVE ADVERTORIALS
Bespoken advertorials customized to different
brands speak to the heart of consumers directly
Rayli’s distinctive editorial angle fully suits the preferences of
consumers. The advertorials are creative and precise, tailored to the
demands of different clients
Designed Feature Advertorials
Engaging current hot topics, these feature advertorials seek to
explore the internal culture of brands and depict an exquisite,
moderate and tasteful lifestyle
Fierce KOL Sharing
The Fierce KOL group of Rayli shares the works of top designers
and their fashion views. Their authoritative evaluations and
experience reports will boost the communication effects of brands
Fashion Photo Shoot
With home decoration settings, the modern lifestyle photo
campaigns transmit a tasteful lifestyle through excellent
visual deliveries, releasing brand impacts
---------------------------------

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
?Й????????
量身定制营销全案，360度全媒体
传播，贯通《瑞丽家居设计》杂志、
瑞丽家居iPad版、瑞丽网、瑞丽家
居官方微信、微博平台
????????э???
精彩微博分享
创意微信推广
互动式阅读体验
瑞丽家居
iPad版
Bridge the Communication Route
through Print Media and New Media
Bespoken marketing solutions customized to the clients will be communicated
through the Rayli all-media channel with a 360-degree coverage, presenting
on the Rayli Home magazine, Rayli Home iPad magazine, Rayli.com, Rayli
Home Official WeChat and the Rayli Home Microblog
Our Partnering Brands and Friends
---------------------------------

OAD
APP
MODEL/STAR
TV
MAGAZINES
INTERNET
瑞丽360度整合营销，整合瑞丽所有平面刊物、数字媒体、
无线应用、数据库、市场活动以及瑞丽精品读者口碑传播于一体
全网矩阵营销，以创新为主旨为客户提供跨媒体互动整合方案
并负责全案执行。相信整合营销将为你的媒体推广注入全新的生命力！
独家资源分享
瑞丽红人资源
专业运营时尚意见领袖，致力于打造“发掘-培养-
包装-推广-管理”一体化的专业达人塑造运营平台
明星、名人
强大的明星、名人资源
储备
瑞丽封面模特大赛
瑞丽封面模特大赛造就了中国
封面模特从无到有的历史
Sole Resources
MARKETING SOLUTIONS营销解决方案
SOCIAL NETWORK
---------------------------------

广 告 刊 例
MEDIA KIT OF RAYLI HOME 
????
基于瑞丽强大的内容，为客户提供
多种选择,整合新媒体及刊社资源
整合内、外资源；瑞丽专属红人、模特、
明星资源联动合作，传播品牌资讯
引领消费时尚，指导购买决策
????
在满足品牌本身的需求外
融入更加创新的方案策划
活动文案创意支持多方品牌客户
形成瑞丽整合营销头脑风暴之下
的创意大集市
????
个性化专属活动定制，针对不同品牌
多角度、多层面地诠释品牌内涵
打造差异化的竞争优势
充分利用热点话题及新媒体传播手段
为品牌打造“量体裁衣”般的定制服务
营销理念—创意营销
Marketing Concept Creative Marketing
案例分享  Case Sharing
???????
“打开你的美丽 挑战你的偶像”
专题TOTAL PV：205,964
活动总投票数：21,599
活动当天引爆丝芙兰到店人群
2015
2014
2013
2012
2011
2010
2009
2008
……
???
2013嘉媚乐保加利亚玫瑰之约
2014寻爱地图，澳洲茶树之行
2015嘉媚乐将与瑞丽一起开启公益之行
我们不只是为客户提供年度方案
还与客户保持长期战略性的合作关系
为客户提供持续性的整合营销解决方案
嘉媚乐与瑞丽合作时间：10年
???? ?叾? ???
????? ????喆?
三个月的推广中,利用创意性
的传播机制，使还未正式面市
的兰蔻“小黑瓶”在短短几周内
推广至将近10万用户
“小黑瓶”在2个月内征集了
将近5万名试用者，收集了来
自3万余名用户的试用体验，
完成了2万瓶的官网订购纪录，
创造了业内的“神话”
广 告 刊 例
MEDIA KIT OF RAYLI HOME 
核心
竞争力
 ??&OGP.FEJB "XBSE
【最佳新媒体互动营销奖】
---------------------------------