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徐俊升任WPP中国区CEO,身挑两职

媒体资源网 http://www.allchina.cn 2017/4/20

Patrick-Xu-Groupm-2016f

WPP has officially announced that Patrick Xu(徐俊), will take on the role of CEO for WPP China, following the departure of Bessie Lee. His appointment takes effect from May 2, 2017. Patrick is the current CEO of GroupM China and will manage the dual role, based out of Shanghai.

Sir Martin Sorrell, CEO of WPP says, “China is WPP’s third largest market and has traditionally been a strong contributor to WPP’s overall growth. As such, it is important that we have some continuity in our senior management focusing on WPP’s growth agenda in the market.”

As said, TB Song(宋秩铭) continues in his role as WPP Country Chairman for China. TB Song has hold the role for more than ten years, since 2006.

“Patrick’s role will have a special emphasis on Horizontality and ensuring our business is localized and more relevant to Chinese clients, partners and staff. "

"I want to thank Bessie for the many years of commitment to WPP and I am sure many of our colleagues will continue to work with her as she pursues a career as an entrepreneur in China.” Sir Martin Sorrell added.

In Greater China, WPP companies (including associates) generate revenues of $1.6 billion with almost 14,000 people in Beijing, Shanghai, Guangzhou and many other cities and provinces.