Omnicom Media Group (宏盟媒体集团) has promoted Tony Harradine to a regional role overseeing the investment, accountability and strategic partnerships in APAC.

The new role takes Harradine from Australia to Singapore, where he will report into Omnicom Media Group APAC CEO Cheuk Chiang.

Chiang, said: “After an extensive global search, we are delighted to fill the position with great talent from within our network. Tony’s track record in Australia has been second to none. He built the country’s most strategic, most competitive and most transparent investment offering. Combine this with his global experience, future facing approach and deep media partner connections and we have one of the best investment leaders in the business.”

In Australia Harradine also held the role of chief investment officer but looked after the business only domestically.

He said: “Asia Pacific is the most exciting region across the global media map, and one of the most inspiring and challenging in terms of accountability and investment requirements. I am thrilled to embark on this new journey and support the vision, ambition and unparalleled client-satisfaction focus of Omnicom Media Group.”

According to OMG, a replacement in Australia will be announced soon. He relocates to Singapore and into his new role in January 2017.