佛海佛瑞上海为Me&City打造街景时尚秀
媒体资源网 http://www.allchina.cn 2015/5/15 15:30:53
案例说明：
由Fred & Farid佛海佛瑞上海联合腾讯地图为Me&City打造的街景时尚秀趁着上海时装周的余热，重新拍摄上海著名街景，将每隔百米的随机路人换成ME&CITY的模特，将在线的街道变成在线360度风尚T台，服装整体、细节都逃不出你的双眼，在街头的呈现让服装本身更充满生活的质感。
腾讯地图拥有庞大的用户群体，作为主要的媒介，0媒体投入，并且模特照片永久在地图上显示。最小限度地搭配付费媒体，比如EPR或是视频网站贴片来最大限度地宣传这次线上活动。
打破秀场传统形式，将时尚与潮流带回真正属于它的地方——街头，只需打开手机或PC端，链入腾讯地图，点击街景图标，“街景时尚秀”即呈现您眼前。超过2千万的浏览量，带您一睹秀场风采。
CREDITS:
Title of Ad : FASHION STREETVIEW
Advertiser/Client : ME&CITY
Agency: FRED & FARID SHANGHAI
Chief Creative Officer: FRED & FARID
Creative Director: FENG HUANG
Case Video Creative Director: ASTERIO GUTIERREZ
Business Director: GREGOIRE CHALOPIN
Copywriter: ASER CAO
Social writer: YAN ZHANG
Art Director: PIERRICK JEGOU, NICOLAS LIBERMAN, SYLVIE KINN
Account Service: VINCENT LU
Brand Strategist: JING QIAN
Digital Strategist: LIANG LIAO
Social Planner: SEN LIU, YI ZHANG
Agency Producer: JING ZHANG
Digital Producer: JOEY WANG
Director & Photographer: PIERRICK JEGOU
Film Production Agency : KILLDEATH
Editor & Music Supervisor: BLINDE WU
Case Video Editor : GUOYU WANG；YANFENG XU
Client: LONG ZHOU, ZHUOQUN WANG, DANIEL SILVA, MARIA GARCIA GONZALEZ
Media Cooperation (Tencent) : ZIQIAN QIAN, SUJIE YAN, JULIE CHEN, CICI BAI, JINGKE ZHANG