有史以来第一台即时估价卡车在台湾出现
媒体资源网 http://www.allchina.cn 2015/9/1 15:11:00
历经一年紧锣密鼓筹划，8月太古汽车集团于台湾正式全新推出中古车（台语，即“二手车”）品牌：车咕噜Kagulu，提供给消费者最透明的资讯，用科技开启中古车交易新时代。
为了宣传其“中古车快速估价服务”，车咕噜打造有史以来第一台即时估价卡车：Price Scanner，上街头和车主直接互动，为形形色色的车子一秒估出市场成交价格。“瞬间估价”不仅带给车主乐趣与惊喜，也立即引起路上民众讨论与注目。广告一推出，即在Facebook快速地病毒扩散开来，在网友及媒体间皆大获好评。
广告创意由台湾数字广告代理商Brandsugar Digital Agency完成。
Credit:
Agency: Brandsugar, PARTY NY
Digital Production: PARTY NY
Creative Director: Masashi Kawamura, Lilila Chen, Jamie Carreiro
Tech Director: Qanta Shimizu, Jamie Carreiro
Art Director & Animator: Eiji Muroichi
Copywriter: Lilila Chen, Shaun Su, Tobey Chen
Producer: Jamie Nami Kim, Teng Chao-Ming, Tobey Chen,
Account Manager: Lilila Chen
Film Director: Ou Che Lun
Producer: Anas Chao, Tseng Yu Chun
Line Producer: Kevin Shi Sheng
Director of Photography: Kedy Yu
B Cam Operator: Bai Jie Li, Saint Lin
C Cam Operator: Chiu Hsiao Chang
Camera Assistants: Chen Mu Rong, Danny Wang, Chang Wei Ting, Sevenguns
Production Assistants: Hsieh Pei Fen, Liu Shao En, Chang Ya Chun, Ouyang Lun, Chiu Yung Hsiang, Du Tsong Han, Lee Tsung Hsuin
Sound Engineer: Chen Yung
Makeup Artist: Pearl Kwok
Casting: Claude Ku
Transportation: Liao San Motorcade
Truck Rental: Moving Stage
Truck Operator: Jimmy Ge
LED Screen: Bilis
Sound Design: AMP Amsterdam
Editor: Ken Rosenberg (Cosmos Street)