重磅 | WPP正式官宣：Mark Read接任大位，履新CEO_行业资讯

重磅 | WPP正式官宣：Mark Read接任大位，履新CEO

媒体资源网 http://www.allchina.cn 2018/9/3

北京今天下午时间14:35，全球最大广告传播集团WPP正式发出新闻稿，宣布现任联席COO Mark Read 正式担任公司新的全球首席执行官，并且即刻成为WPP董事会的执行董事。

他也是WPP自成立以来继创始人苏铭天爵士之后的第二任首席执行官。

目前WPP在全球112个国家拥有13万雇员，2017年的营业收入为152亿英镑。旗下拥有包括奥美、智威汤逊、扬罗必凯、葛瑞、传立媒体、竞立媒体、伟门、AKQA、伟达公关、凯度等各个领域的顶尖营销代理商。

随着他的履新，现任WPP执行董事长Roberto Quarta将转任非执行董事长(Non-Exec. Chairman），现任联席COO的Andrew Scott 将继续担任WPP的首席运营官。

英文新闻稿全文如下：

WPP plc today announces the appointment of Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect.
Roberto Quarta, Chairman of WPP, said: “The Board carried out a rigorous selection process, assessing internal and external candidates. That process, alongside Mark’s wise and effective stewardship of the business in the last few months, left us with no doubt that he is the right leader for this company, and we are delighted to announce the Board’s unanimous decision to appoint him as Chief Executive Officer of WPP.
“Recognised for his leadership throughout the industry, he has an intimate understanding of the business, he enjoys very strong internal support, and he has earned the respect and endorsement of our clients with his constant focus on their needs. He has played a central role in many of WPP’s most successful investments and initiatives, and he has deep experience at board and operational level. Most recently, Mark led the transformation of Wunderman into one of the world’s top digital agencies, and he understands the importance of culture in creating successful organisations. In short, he is in every way a 21st-century CEO.
“WPP is a world leader in communications services. The priority for the Board and the task ahead for Mark and the new management team is to build on this position of strength, while pursuing a clear vision for change and value creation.”
Mark Read said: “WPP is a great company with exceptional people and strong relationships with clients who place a high value on our work. Few organisations have our global reach – 130,000 people delivering results for clients in 112 different countries. Fewer still have our powerful combination of creativity and expertise in technology and data.
“Our industry is going through a period of structural change, not structural decline, and if we embrace that change we can look ahead to an exciting and successful future. Our mission now is to release the full potential that exists within the company for the benefit of our clients, to accelerate our transformation and simplify our offering, and to position WPP for stronger growth.
“To achieve that we need to foster a culture that attracts the best and brightest: inclusive, respectful, collaborative, diverse. What makes our company special is its people, and I am very proud to have been given the chance to build a new WPP with them.”
Roberto Quarta has resumed his role as Non-Executive Chairman on the appointment of Mark Read as Chief Executive Officer.
Andrew Scott will continue in his role as Chief Operating Officer of WPP on a permanent basis as a key member of the senior management team. The Board would like to thank him for his efforts, alongside Mark and the rest of the executive team, during a period of significant change for WPP.
Remuneration
Mark Read will be paid in accordance with the Compensation Policy approved by share owners on 7 June 2017, as set out in the 2016 Annual Report.
Annual Salary of £975,000.
Annual Bonus of up to 250% of salary with mandatory deferral of at least 40% of bonus into shares deferred for a two-year period.
LTIP award of 350% of salary. Performance will be measured over a five-year period using measures in line with our Compensation Policy.
A cash allowance of 20% of salary, less employers’ national insurance, in lieu of pension.
A benefits allowance of £35,000 per annum to cover health, risk and other benefits.
His contract of employment contains restrictive covenants including an industry non-compete, a non-deal with clients and a non-poach and non-employ of key WPP individuals.