戛纳2018|设计/移动/广播音频类全场大奖及金奖合集
今年的Design Lions(设计狮)颁出70座奖杯,包括金奖7座、银奖25座、铜奖37座和全场大奖。同日发布的Mobile Lions(移动狮)共颁出43座奖杯,其中金奖9座,银奖12座,铜奖21座,全场大奖1座。Radio & Audio Lions(广播音频狮)共颁出95座奖杯,其中金奖13座,银奖40座,铜奖41座和1座全场大奖。
麦迪逊邦特别整理出其中的全场大奖和金奖中的优秀作品:
Design Lions 全场大奖
Trash Isles
Client:DEXCOM
Idea Creation:MCCANN
Design Lions 金狮
SAVE OUR SPECIES
Client:LACOSTE
Idea Creation:BETC
INTEL DRONE LIGHT SHOW AT THE OLYMPICS
Client:INTEL
Idea Creation:INTEL CORPORATION SANTA CLARA
#SHARETHELOVE
Client:AIDES
Idea Creation:TBWA
The Archaeologist
Client:EHINGER KRAFTRAD
Idea Creation:EHINGER
Mobile Lions Grand 全场大奖
CORRUPTION DETECTOR
Client:RECLAME AQUI
Idea Creation:GREY BRAZIL
Mobile Lions 金狮
SAMSUNG SMARTSUIT
Client:SAMSUNG
Idea Creation:SAMSUNG ELECTRONICS BENELUX
MY LINE?
Client:MINISTRY OF COMMUNICATIONS&INFORMATION
Idea Creation:MULLENLOWE SSP3
DESTINATION PRIDE
Client:PFLAG CANADA
Idea Creation:FCB/SIX
#TrollingisUgly
Client:CYBERSMILE
Idea Creation:ADAM&EVEDDB
SELFIESTIX
Client:MARS
Idea Creation:COLENSO BBDD
Radio & Audio Lions 全场大奖
SOCCER SONG FOR CHANGE?
Client:AB INBEV?
Idea Creation:OGILVY
Radio & Audio Lions 金狮
WEBEEFIN CAMPAIGN:REST IN GREASE
Client:WENDY'S
Idea Creation:VML
THE VOICE OF CHANGE
Client:EUROPRIDE
Idea Creation:AKESTAM HOLST NOA
JFKUNSILENCED
Client:THE TIMES/NEWS UK & IRELAND
Idea Creation:ROTHCO I ACCENTURE INTERACTIVE
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麦迪逊邦编辑部出品,Ellie Zhang、Yvonne Jiang对本文亦有贡献。