戛纳2018|平面出版/户外狮全场大奖及金奖合集
依然是来自前方最新的获奖速报,Print & Publishing Lions(平面出版狮)颁出48座奖杯,包括金奖7座、银奖20座、铜奖20座和全场大奖。同日发布的Outdoor Lions(户外狮)共颁出60座奖杯,其中金奖12座,银奖25座,铜奖21座,全场大奖2座。
麦迪逊邦特别整理出其中的全场大奖和金奖中的优秀作品:
Print & Publishing Lions 全场大奖
TAGWORDS
Client:AB INBEV
Idea Creation:AFRICA, São Paulo
Print & Publishing Lions 金狮
KFC 'FCK'
Client:KFC
Idea Creation:MOTHER, London
IKEA PEE AD
Client:IKEA SWEDEN
Idea Creation:AKESTAM HOLST NOA, Stockholm
Hot & Spicy
Client:KFC HongKong
Idea Creation:奥美香港
Lyric Opera?
Client:LYRIC OPERA OF CHICAGO
Idea Creation:OGILVY, Chicago
Outdoor Lions 全场大奖
The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
Client:COMEDY CENTRAL
Idea Creation:COMEDY CENTRAL NY
Follow The Arches
Client:McDonald's
Idea Creation:COSSETTE TORONTO
Outdoor Lions 金狮
Highlight the Remarkable
Client:STABILO
Idea Creation:DDB GROUP DUSSELDORF DUESSELDORF
The Route
Client:JC DECAUX
Idea Creation:Y&R BRAZIL SAO
National Safety Council "Prescribed to Death"
Client:NATIONAL SAFETY COUNCIL
Idea Creation:ENERGY BBDO
Nike Australian Marriage Equality Swoosh Vote
Client:NIKE
Idea Creation:WIEDEN+KENNEDY
Price on Our Lives
Client:MARCH FOR OUR LIVES – PARKLAND STUDENTS
Idea Creation:MCCANN
#BodyCantWait
Client:HANDICAP INTERNATIONAL
Idea Creation:HEREZIE
National Safety Council "Prescribed to Death"
Client:NATIONAL SAFETY COUNCIL
Idea Creation:ENERGY BBDO
Go With The Fake
Client:DIESEL
Idea Creation:DIESEL
C21
Client:NATIONAL DOWN SYNDROME SOCIETY
Idea Creation:NATIONAL DOWN SYNDROME SOCIETY
Scary Clown Night
Client:BURGER KING
Idea Creation:LOLA MULLENLOWE
HBO's SXSWestworld
Client:HBO
Idea Creation:HBO
Highway Gallery
Client:LOUVRE ABU DHABI
Idea Creation:TBWA
Dead Whale
Client:GREENPEACE
Idea Creation:DENTSU JAYME
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