Reuter Communications has won the China communications retainer for Farfetch, a global luxury fashion technology platform.

The luxury marketing and communications agency will oversee strategic communications in China to develop and raise the profile of Farfetch as the innovator and leader in luxury fashion technology and its consumer marketplace, farfetch.com.

The agency will be responsible for media strategy, launches, public relations, influencer and celebrity marketing and engagement, and event management.

Nick Cakebread, Managing Partner, Reuter Communications said: “Farfetch is the world’s most innovative company in luxury fashion. We’re delighted to be working with them to bring its love of fashion to Chinese audiences through innovative and creative campaigns both online and offline.”