Marketing Expert | 杨静怡 Nicole Yang
杨静怡 Nicole Yang
SECOO寺库 赋能生态云CEO
INTRO 个人简介:
12+ years passionately focusing on Brand and Marketing area, with oversea working experience. Innovative and Strategic Chief Marketing Officer with a demonstrated history of working in internet, luxury goods, retail and FMCG industry, in both Fortune 500 MNC and China internet NASDAQ-listed company.
Experience 工作经历:
寺库赋能生态云 CEO
公司:SECOO 寺库
期间:2018 年 1 月 – 至今
年限:2 个月
城市:北京
CMO 首席营销官
公司:SECOO 寺库
期间:2016 年 1 月 – 2018 年 1 月
年限:2 年
城市:北京
负责寺库集团旗下三个事业部(商业、金融、智能)的品牌、市场、公关、媒体、商业化、战略合作等工作,带领4个部门,下属20-30人。
GC Fabric and Home Care Brand Marketing Director 织物及家居护理大中华区品牌市场总监
公司:Procter & Gamble 宝洁
期间:2013 年 8 月 – 2016 年 1 月
年限:2 年 6 个月
城市:广州
Global Olay and Front-End Innovation Brand Director 玉兰油全球&前端创新品牌总监
公司:Procter & Gamble 宝洁
期间:2010 年 4 月 – 2013 年 8 月
年限:3 年 5 个月
地区:新加坡
Expat to global beauty headquarter in Singapore. Responsible for Global innovation and product design(Across North America, West Euro, Greater China, Australia, India and ASEAN), to leverage possible global scale while balance with meaningful regional differences, esp West vs. East culture and development stage. Also working on Global Front-End-Innovation(5-7 yrs beyond) and Trend/Movement Study and Forecast, to sustain and fuel future growth in business.
GC Olay Senior Brand Manager 玉兰油大中华区资深品牌经理
公司:Procter & Gamble 宝洁
期间:2009 年 4 月 – 2010 年 3 月
年限:1 年
城市:广州
Led total Olay business in Department Store channel, over 50% of total business. Work together with field sales, distributors and department store customers to plan and execute in-store programs, including Brand event (i.e. launch event, anniversary, celebrity visit and etc.) and consumer programs (promotion, consumer workshop and CRM).
GC SK-II Assistant Brand Manager SK-II大中华区?助理品牌经理
公司:Procter & Gamble 宝洁
期间:2006 年 7 月 – 2009 年 3 月
年限:2 年 9 个月
城市:广州 / 香港
Encountered severe SK-II China ER Crisis, rebuild China SK-II business and organization under the tough post-issue recovery, with detail loyal consumers engaging plan, CRM plan and in-store activities in China, over-looking total financial structure and External relationship.
Also had a 6-month extented business assignment in HongKong for SK-II, in charge of the most important Pitera campaign‘s marketing plan, media plan and in-store activity in HongKong.
教育背景 Education:
复旦大学
学位:文学士
专业:新闻学院广告学系
在读时间:2002 年 - 2006 年
哈佛大学 Harvard University
学位:Business Strategy Competition, Big Data Marketing
专业:Business School Summer Course
在读时间:2016 年
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